Head of Private Sales in London

Head of Private Sales in London

London Temporary 30000 - 40000 € / year (est.) Home office (partial)
Vertical Advantage

At a Glance

  • Tasks: Lead sales strategy and drive growth in health-conscious FMCG brands.
  • Company: Ambitious SME in the health and wellness sector.
  • Benefits: Competitive daily rate, hybrid working, and opportunity to shape a growing brand.
  • Other info: Collaborative culture with strong potential for career advancement.
  • Why this job: Join a dynamic team and make a real impact in a fast-paced environment.
  • Qualifications: Proven sales leadership experience in FMCG, preferably in health and wellness.

The predicted salary is between 30000 - 40000 € per year.

Location - London Hybrid

Are you an experienced commercial sales leader with a passion for scaling purpose-led, health-conscious brands? We are partnering with an ambitious, high-growth SME FMCG business operating within the health and wellness space. With strong momentum, an expanding customer base, and increasing consumer demand for better-for-you products, the business is entering a pivotal growth phase and is seeking an Interim Head of Sales to help shape and accelerate the next stage of its commercial journey.

Working closely with the leadership team, you will lead the sales agenda across grocery, high street, specialist retail, and selected distributor partnerships, while developing a scalable route-to-market strategy aligned with ambitious commercial goals.

Leading a small but capable commercial team, you will bring pace, clarity, and commercial rigour to the organisation — balancing strategic thinking with day-to-day execution in a fast-moving SME environment.

  • Develop and execute a clear sales strategy to accelerate growth across grocery, retail, and wholesale channels.
  • Identify and unlock new commercial opportunities, partnerships, and routes to market for a growing health-conscious FMCG portfolio.
  • Lead key customer relationships and commercial negotiations, including JBPs, pricing strategy, promotional planning, and margin optimisation.
  • Manage and mentor a lean sales team, creating clear accountability, capability development, and high performance.
  • Strengthen forecasting, pipeline management, and sales processes to support scalable growth.
  • Partner closely with founders and senior leadership to shape commercial priorities and support wider business objectives.
  • Bring an agile, hands-on approach to solving challenges in a growing SME environment.

We’re looking for a commercially astute and entrepreneurial sales leader with strong FMCG experience, ideally within health, wellness, food, drink, natural products, or better-for-you consumer brands.

Experience operating at Head of Sales, Commercial Lead, Controller level, or as a senior National.

Head of Private Sales in London employer: Vertical Advantage

Join a dynamic and purpose-driven SME in the health and wellness sector, where your expertise as Head of Private Sales will directly influence the growth trajectory of innovative, better-for-you products. With a strong emphasis on employee development, a collaborative work culture, and the opportunity to lead a passionate team in a fast-paced environment, this role offers not just a job, but a chance to make a meaningful impact in a thriving industry. Located in London, enjoy the benefits of hybrid working while being part of a company that values agility, creativity, and strategic thinking.

Vertical Advantage

Contact Detail:

Vertical Advantage Recruiting Team

StudySmarter Expert Advice🤫

We think this is how you could land Head of Private Sales in London

Tip Number 1

Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. We all know that sometimes it’s not just what you know, but who you know that can land you that dream role.

Tip Number 2

Prepare for those interviews by researching the company inside out. Understand their products, values, and market position. We want you to walk in feeling confident and ready to show how you can drive their sales agenda forward.

Tip Number 3

Practice your pitch! You need to be able to articulate your vision for scaling their health-conscious brand. We suggest rehearsing with a friend or in front of the mirror until you can deliver it smoothly and passionately.

Tip Number 4

Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we’re always looking for talented individuals who can bring pace and clarity to our commercial team.

We think you need these skills to ace Head of Private Sales in London

Commercial Sales Leadership
FMCG Experience
Sales Strategy Development
Customer Relationship Management
Negotiation Skills
Partnership Development
Pipeline Management

Some tips for your application 🫡

Tailor Your CV:Make sure your CV reflects the skills and experiences that align with the Head of Private Sales role. Highlight your achievements in FMCG, especially in health and wellness, to show us you’re the right fit.

Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about scaling purpose-led brands and how your experience can help accelerate our growth. Keep it engaging and relevant!

Showcase Your Leadership Style:We want to know how you lead a team! Share examples of how you've managed and mentored sales teams in the past, focusing on accountability and high performance. This will help us see your fit for our culture.

Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!

How to prepare for a job interview at Vertical Advantage

Know Your FMCG Stuff

Make sure you brush up on the latest trends in the health and wellness FMCG sector. Be ready to discuss how you've successfully scaled brands in this space before, and have examples of your past achievements at hand.

Showcase Your Leadership Skills

Prepare to talk about your experience leading sales teams. Think of specific instances where you mentored team members or drove performance improvements. Highlight your ability to balance strategic thinking with day-to-day execution.

Understand Their Commercial Goals

Research the company’s current market position and their ambitious commercial goals. Be prepared to suggest how you can help them achieve these objectives through innovative sales strategies and partnerships.

Be Ready for Scenario Questions

Expect questions that ask how you would handle specific challenges in a fast-paced SME environment. Prepare scenarios where you’ve successfully navigated obstacles, particularly in sales negotiations or pipeline management.