At a Glance
- Tasks: Lead B2B marketing strategies and campaigns to drive revenue in a fast-growing care tech company.
- Company: Join an innovative care technology firm transforming social care delivery.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Dynamic role with a focus on creativity and collaboration in a supportive environment.
- Why this job: Make a real impact in the care sector while honing your marketing skills.
- Qualifications: Proven B2B marketing experience, especially in SaaS, with strong analytical skills.
The predicted salary is between 49500 - 60500 £ per year.
0Permanentlondon
Ref: 0London (hybrid – in-office Wednesdays & Fridays)Our client is a fast-growing care technology company changing how social care is delivered through its care management platform.
You’ll report to the Head of Marketing and own the B2B marketing mix end to end, from positioning and campaigns through to pipeline.
The role carries clear commercial responsibility for SQLs and revenue.
Responsibilities Build and deliver the B2B marketing plan across demand generation, content, product marketing and brand, tied to pipeline and revenue targets.
Plan and run integrated multi-channel campaigns across paid search and social, email, SEO, events, webinars and partnerships.
Shape positioning and messaging for care providers and other key segments, working closely with Product and Sales.
Own the content programme: case studies, thought leadership, sales collateral and website content that move prospects through the funnel.
Build Hub Spot nurture journeys, segmentation and automation that turn demand into qualified pipeline.
Manage the website as a growth channel, improving journeys and conversion through A/B testing.
Partner with Sales on lead handover, account-based campaigns and enablement.
Manage the marketing budget and agency or freelance relationships, putting spend where it returns the most.
Use AI tools and automation to work faster and sharpen analysis.
Report on marketing performance across CPL, CAC, conversion, SQLs, pipeline, revenue and ROI.
What we’re looking for Several years’ B2B marketing experience, ideally in Saa S, with a track record of driving pipeline and revenue.
Broad, hands-on skills across demand generation, content, campaigns and product marketing.
Strong positioning and messaging ability, with the confidence to turn complex products into clear value propositions.
Solid Hub Spot and analytics skills, able to diagnose funnel performance and act on what you find.
Experience building automated nurture journeys and working closely with Sales teams.
Working knowledge of paid acquisition, SEO, CRO and landing-page optimisation.
Commercially minded and organised, comfortable managing budgets, agencies and several priorities at once.
An experimental mindset and fluency with AI tools.
Experience in health tech, care tech or the public sector is a bonus.
B2B Marketing Manager in London employer: Vertical Advantage
Join a prestigious company with over 150 years of heritage, where you can lead a motivated customer service team dedicated to delivering excellence for world-renowned wine and spirits brands. With a strong focus on employee growth and a collaborative work culture, this role offers the opportunity to make a significant impact while enjoying competitive benefits in the vibrant city of London. Experience a unique blend of tradition and modern operational excellence as you develop your career in a supportive environment.
StudySmarter Expert Advice🤫
We think this is how you could land B2B Marketing Manager in London
✨Show Off Your Creative Juice
As a freelancer in marketing communications, your portfolio is your golden ticket! Make sure you’ve got a killer online presence showcasing projects you've worked on, including any campaigns or content pieces. Don't just toss it together; highlight the impact you've made with metrics whenever possible!
✨Join the Marketing Circuit
Get yourself into the local or online marketing communities, like the AMA (American Marketing Association) or industry-specific groups on LinkedIn. Attending events, workshops, or webinars can help you connect with potential clients or collaborators who might need your skills.
✨Leverage Social Media Authentically
Use platforms like Instagram and Twitter to share your insights on marketing trends or showcase your past work. Creating engaging posts or even threads with tips can boost your visibility and position you as a go-to expert in your niche.
✨Tap into Your Network
Don’t shy away from reaching out to old colleagues, friends, or acquaintances in the marketing space. A simple message asking if they know anyone in need of freelance support can open unexpected doors. Remember, personal connections can lead to opportunities that job boards can’t!
We think you need these skills to ace B2B Marketing Manager in London
Some tips for your application 🫡
Craft a Portfolio that Pops:As a freelance marketer, your portfolio is your best friend! Make sure to showcase your best marketing campaigns, social media content, and any communications strategies you've developed. Don't just list your experience; highlight the results you achieved for your clients to demonstrate your talent.
Show Off Your Creativity:Marketing and communications thrive on creativity, so don’t hesitate to let your unique style shine! Whether it’s your CV layout, your cover letter’s voice, or even your email subject line, a bit of flair goes a long way in making you stand out to Vertical Advantage.
Define Your Services and Rates:Freelancing means you're running your own show! In your application, be clear about the services you can offer Vertical Advantage and include your rates if appropriate. This helps potential clients understand what they can expect from you and makes it easier for them to consider working together.
Don’t Forget About Availability:Clients want to know when they can start working with you, so be upfront about your availability in your application. Whether you can take on a project immediately or have a schedule lined up, being clear about timelines will make you a more attractive candidate for B2B Marketing Manager at Vertical Advantage.
How to prepare for a job interview at Vertical Advantage
✨Showcase Your Portfolio
When interviewing for a freelance gig in marketing communications, having a strong portfolio is crucial. Make sure you have examples of your best work, whether that's social media campaigns, press releases, or content pieces, ready to share with the team at Vertical Advantage.
✨Familiarise Yourself with Marketing Tools
Since this role involves communication, be prepared to discuss the specific tools that you use for managing campaigns and analytics, like HubSpot or Hootsuite. Being able to demonstrate your technical comfort with these platforms can really set us apart from other candidates.
✨Pitch Your Unique Value
Freelance roles are all about standing out, so don’t just talk about what you can do—pitch why you’re the perfect fit for Vertical Advantage. Focus on your unique style, previous client success stories, and how you can tailor your approach to their needs.
✨Prepare to Discuss Your Availability
Since this is a freelance position, expect to chat about your availability and workload management. Have a clear plan on how you can fit this role into your schedule while ensuring quality output, as this will establish reliability and professionalism with the hiring team at Vertical Advantage.
