International Brand Manager, Personal Care

International Brand Manager – EMEA Global FMCG / Personal Care Business Location: Central London with International Travel (Hybrid – 2 days in office) Are you a brand builder with international flair and a passion for creating impact across diverse markets? An exciting opportunity has arisen to join a fast-paced, global FMCG business as an International Brand Manager for the EMEA region. You’ll take the lead on strategic marketing and innovation for a portfolio of well-known mass-market brands, playing a pivotal role in driving growth in both established and emerging markets. Reporting to the International Marketing Manager for Europe & Africa, you’ll be the brand custodian for your portfolio across the E&A region. Working closely with regional distributors, local agencies and global stakeholders, you’ll deliver compelling, insight-led brand plans with a strong focus on digital marketing and new product development. This is a hands-on, high-impact role with broad scope – from digital and trade marketing to brand activation and portfolio strategy. You’ll also travel internationally to engage with partners, attend trade shows and support market launches. Lead regional brand strategy and execution across EMEA Develop 360° marketing campaigns in partnership with agencies and distributors Deliver brand books, media plans and content across digital, in-store and ecommerce channels Analyse market and consumer data to shape growth plans Support commercial teams with brand tools, activation plans and presentations A commercially astute brand marketer with strong FMCG experience Proven success in international markets, particularly across EMEA Digitally savvy with experience in digital planning, content and analytics Confident in trade marketing, agency management, and cross-functional collaboration Energetic, proactive and comfortable with frequent travel FMCG, Beauty or Health categories Strong understanding of brand P&Ls and budget management This role offers the chance to join a global business on a growth journey, giving you the opportunity to shape brands that consumers love across international markets. Get in touch for a chat.