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- Tasks: Design and optimise digital experiences across e-commerce platforms to enhance customer journeys.
- Company: Rapidly growing UK wellness brand focused on premium quality and brand building.
- Benefits: Competitive salary, creative freedom, and opportunities for professional growth.
- Why this job: Take ownership of impactful design that drives conversion and brand perception.
- Qualifications: 3+ years in digital design with a strong portfolio and proficiency in Figma.
- Other info: Dynamic team culture with a focus on innovation and excellence.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Company Overview: Our client is a rapidly expanding UK wellness brand operating across multiple product categories and retail channels. The business is scaling a global direct-to-consumer presence with a strong focus on premium quality, performance, and long-term brand building. The company culture is grounded in extreme ownership — individuals take full responsibility for outcomes, not just outputs — paired with a deep belief that excellence is a habit. They’re building a team of passionate, purpose-driven people who care deeply about craft, growth, and doing things properly.
Position Overview: As Digital Designer (E-commerce, UX/UI), you will own how the brand shows up across its entire digital ecosystem. This is a hands‑on role at the centre of the DTC business, responsible for shaping the website, landing pages, product pages, CRM and digital touchpoints that directly impact conversion, retention, and brand perception. You’ll design and optimise high-performing, on‑brand digital experiences across Shopify, ensuring the customer journey is intuitive, friction‑free, and conversion‑led. Working closely with founders, performance marketing, retention, and creative teams, you’ll translate insights and strategy into best‑in‑class execution. This role suits a designer from an e-commerce / DTC‑driven brand who understands that great design is both storytelling and performance — and who wants full ownership over how a brand lives and performs online.
Responsibilities:
- Own UX and UI design across the website, landing pages, and product pages, optimising journeys for clarity, speed, and conversion.
- Lead digital design execution across Shopify, ensuring designs are developer‑friendly and scalable.
- Build and maintain structured Figma systems to support rapid iteration, testing, and CRO initiatives.
- Design high‑performing CRM emails and lifecycle flows that feel premium and drive engagement.
- Partner with performance marketing teams to design landing pages and assets tailored to traffic source and campaign intent.
- Collaborate cross‑functionally to translate behavioural insights, analytics, and testing results into design improvements.
- Create digital assets for paid and organic social channels including Meta, TikTok, and Pinterest.
- Ensure digital design decisions support SEO, usability, and long‑term site performance.
- Design brand presentations, internal toolkits, and retail‑facing decks as required.
- Produce print‑ready artwork for retail and offline touchpoints, maintaining consistency across channels.
- Use AI and emerging creative tools to enhance ideation, workflow efficiency, and experimentation.
Requirements:
- 3+ years experience as a digital‑first designer within a direct‑to‑consumer or e‑commerce‑led business.
- Strong portfolio demonstrating premium brand work across web, UX/UI, and digital experiences.
- Deep understanding of UX principles and how design impacts conversion, behaviour, and performance.
- Advanced proficiency in Figma and Adobe Creative Suite.
- Experience designing for Shopify, landing pages, email, social, and digital advertising.
- Strong organisational skills with the ability to own projects end‑to‑end.
- High attention to detail with a performance‑focused mindset.
- Comfortable working in fast‑paced environments with frequent iteration and testing.
- Motion design skills (After Effects or similar).
- Interest in AI tools and emerging creative technology.
- 3D design experience is a plus.
Graphic Designer - DTC employer: Vertical Advantage
Contact Detail:
Vertical Advantage Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Graphic Designer - DTC
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your work! Create an online portfolio that highlights your best projects, especially those related to e-commerce and UX/UI design. Make it easy for potential employers to see your skills in action.
✨Tip Number 3
Prepare for interviews by researching the company and its brand. Understand their values and how your design philosophy aligns with theirs. This will help you stand out as a candidate who truly gets their vision.
✨Tip Number 4
Apply through our website! We make it super easy for you to submit your application and showcase your passion for the role. Plus, it shows you're serious about joining our team!
We think you need these skills to ace Graphic Designer - DTC
Some tips for your application 🫡
Show Off Your Portfolio: Make sure to include a link to your portfolio that showcases your best work. We want to see how you’ve tackled design challenges and created stunning digital experiences, especially in e-commerce and DTC settings.
Tailor Your Application: Don’t just send a generic application! Take the time to tailor your CV and cover letter to highlight your experience with UX/UI design and how it aligns with our brand’s values and goals. We love seeing passion and purpose!
Be Clear and Concise: When writing your application, keep it clear and to the point. We appreciate well-structured applications that are easy to read. Highlight your key achievements and skills without waffling on too much.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at Vertical Advantage
✨Showcase Your Portfolio
Make sure to bring a well-organised portfolio that highlights your best work, especially projects related to e-commerce and UX/UI design. Be ready to discuss the thought process behind each piece and how it contributed to conversion or brand perception.
✨Understand the Brand
Do your homework on the wellness brand and its values. Familiarise yourself with their product categories and retail channels. This will help you tailor your answers and demonstrate how your design philosophy aligns with their focus on premium quality and long-term brand building.
✨Prepare for Technical Questions
Expect questions about your experience with Figma, Adobe Creative Suite, and Shopify. Brush up on your knowledge of UX principles and be prepared to explain how your designs have positively impacted user behaviour and performance in past roles.
✨Emphasise Collaboration Skills
Since this role involves working closely with various teams, be ready to share examples of how you've successfully collaborated with marketing, development, or creative teams in the past. Highlight your ability to translate insights into actionable design improvements.
