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For Companies At a Glance
- Tasks: Lead retail strategy and expansion for a fast-growing wellness brand.
- Company: Join one of the UK's leading wellness brands focused on sustainability and innovation.
- Benefits: Enjoy a significant six-figure salary and work in vibrant Central London.
- Why this job: Shape the future of retail while making a positive impact on consumer wellness.
- Qualifications: Proven experience in retail sales leadership, ideally in FMCG or sustainability sectors.
- Other info: This role requires a hands-on approach and a passion for purpose-driven growth.
The predicted salary is between 72000 - 84000 £ per year.
Location - Central London 5 Days PW - No Flex Here
Salary Package - Significant 6 Figure Package
The Business
Our client is one of the UK’s fastest-growing wellness brands, operating at the forefront of innovation across two key verticals. With a focus on clean, sustainable alternatives and a bold, quality-driven approach, they are redefining how consumers engage with wellness and scent. This is a brand with purpose, driven by values of ownership, excellence, and long-term impact.
The Role – Global Sales Director (Retail Expansion)
We are currently partnering with this high-growth brand to appoint a Sales Director to lead and scale their retail footprint across both the UK and international markets. This is a high-impact, senior-level opportunity for a commercially-minded leader to shape retail strategy, drive key partnerships, and deliver sustainable revenue growth.
You’ll be instrumental in taking this brand’s retail presence to the next level—from strategy development and partner negotiations to long-term account growth and team collaboration.
Key Responsibilities:
- Retail Strategy & Expansion
- Develop and implement a strategic retail sales plan to accelerate growth and brand visibility.
- Identify key retail opportunities across national chains, independents, and specialist retailers.
- Build and manage distributor relationships in priority markets.
- Define pricing, promotional, and distribution strategies to support commercial goals.
- Collaborate with leadership on market entry and growth plans in both domestic and international regions.
- Business Development & Account Management
- Pitch and secure listings with major UK and international retail partners.
- Build strong, productive relationships with buyers and distributors.
- Lead on merchandising and in-store positioning to maximise brand presence.
- Manage the full sales life-cycle, from lead generation to on-boarding and long-term account development.
- Sales Performance & Commercial Growth
- Own and exceed revenue targets across the retail channel.
- Monitor performance, sell-through, and inventory, working closely with operations.
- Analyse data and trends to identify opportunities and optimise strategy.
- Define and track KPIs to ensure consistent and scalable growth.
- Cross-Functional Collaboration
- Partner with marketing to support retail campaigns, POS, and in-store activations.
- Work closely with supply chain to ensure product availability and partner satisfaction.
- Act as a strategic link between commercial, operations, and brand functions.
Requirements:
- Strong track record in retail sales leadership, ideally within FMCG, consumer goods, or sustainability-led brands.
- Experience scaling retail from early-stage or high-growth environments.
- Strong commercial mindset with both strategic and hands-on capabilities.
- Excellent relationship-building and negotiation skills.
- Data-driven, analytical, and results-oriented.
- Passionate about sustainability and delivering purpose-led growth.
Global Sales Director - FMCG / Consumer Brand employer: Vertical Advantage
Contact Detail:
Vertical Advantage Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Sales Director - FMCG / Consumer Brand
✨Tip Number 1
Network with professionals in the FMCG and consumer goods sectors. Attend industry events, webinars, and trade shows to connect with key players and learn about potential opportunities. Building relationships can often lead to referrals or insider information about job openings.
✨Tip Number 2
Research the company thoroughly and understand their values, mission, and product offerings. This knowledge will not only help you tailor your approach but also demonstrate your genuine interest in the brand during conversations with hiring managers.
✨Tip Number 3
Prepare to discuss your previous successes in retail sales leadership, particularly in scaling brands. Be ready to share specific examples of how you've driven growth and built partnerships, as this will showcase your capability to excel in the role.
✨Tip Number 4
Stay updated on market trends and consumer behaviour, especially in the wellness and sustainability sectors. Being knowledgeable about current trends will allow you to engage in meaningful discussions and position yourself as a thought leader in the field.
We think you need these skills to ace Global Sales Director - FMCG / Consumer Brand
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in retail sales leadership, particularly within FMCG or sustainability-led brands. Use specific examples that demonstrate your success in scaling retail operations and driving revenue growth.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for sustainability and your strategic vision for retail expansion. Mention how your skills align with the company's values and goals, and provide examples of how you've successfully built relationships with key retail partners.
Highlight Key Achievements: In your application, emphasise quantifiable achievements such as revenue targets exceeded, successful partnerships secured, or innovative strategies implemented. This will help demonstrate your capability to deliver results in a high-impact role.
Showcase Analytical Skills: Since the role requires a data-driven approach, include examples of how you've used data analysis to inform strategy and optimise sales performance. Highlight any tools or methodologies you are familiar with that can support this aspect of the role.
How to prepare for a job interview at Vertical Advantage
✨Showcase Your Retail Strategy Experience
Be prepared to discuss your previous experience in developing and implementing retail strategies. Highlight specific examples where you've successfully accelerated growth or increased brand visibility, especially in FMCG or sustainability-led brands.
✨Demonstrate Relationship-Building Skills
Since the role involves building strong relationships with buyers and distributors, come equipped with examples of how you've fostered productive partnerships in the past. This could include negotiation successes or long-term account management stories.
✨Be Data-Driven
The company values a data-driven approach, so be ready to discuss how you've used data and analytics to inform your sales strategies. Prepare to share insights on how you've identified opportunities and optimised performance based on trends.
✨Express Your Passion for Sustainability
Given the brand's focus on clean and sustainable alternatives, it's crucial to convey your passion for sustainability. Share any relevant experiences or initiatives you've been involved in that align with their values of ownership and long-term impact.
