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For Companies At a Glance
- Tasks: Lead retail strategy and drive growth for a fast-paced wellness brand.
- Company: Join one of the UK's fastest-growing wellness brands focused on sustainability and innovation.
- Benefits: Enjoy a significant six-figure salary and the chance to make a real impact.
- Why this job: Shape the future of retail while promoting clean, sustainable products in a dynamic environment.
- Qualifications: Proven experience in retail sales leadership, ideally in FMCG or sustainability-focused brands.
- Other info: This role is based in Central London with no remote work options.
The predicted salary is between 72000 - 84000 £ per year.
Location - Central London 5 Days PW - No Flex Here
Salary Package - Significant 6 Figure Package
The Business
Our client is one of the UK’s fastest-growing wellness brands, operating at the forefront of innovation across two key verticals. With a focus on clean, sustainable alternatives and a bold, quality-driven approach, they are redefining how consumers engage with wellness and scent. This is a brand with purpose, driven by values of ownership, excellence, and long-term impact.
The Role – Global Sales Director (Retail Expansion)
We’re currently partnering with this high-growth brand to appoint a Sales Director to lead and scale their retail footprint across both the UK and international markets. This is a high-impact, senior-level opportunity for a commercially-minded leader to shape retail strategy, drive key partnerships, and deliver sustainable revenue growth. You’ll be instrumental in taking this brand’s retail presence to the next level—from strategy development and partner negotiations to long-term account growth and team collaboration.
Key Responsibilities:
- Retail Strategy & Expansion
- Develop and implement a strategic retail sales plan to accelerate growth and brand visibility.
- Identify key retail opportunities across national chains, independents, and specialist retailers.
- Build and manage distributor relationships in priority markets.
- Define pricing, promotional, and distribution strategies to support commercial goals.
- Collaborate with leadership on market entry and growth plans in both domestic and international regions.
- Business Development & Account Management
- Pitch and secure listings with major UK and international retail partners.
- Build strong, productive relationships with buyers and distributors.
- Lead on merchandising and in-store positioning to maximise brand presence.
- Manage the full sales life-cycle, from lead generation to on-boarding and long-term account development.
- Sales Performance & Commercial Growth
- Own and exceed revenue targets across the retail channel.
- Monitor performance, sell-through, and inventory, working closely with operations.
- Analyse data and trends to identify opportunities and optimise strategy.
- Define and track KPIs to ensure consistent and scalable growth.
- Cross-Functional Collaboration
- Partner with marketing to support retail campaigns, POS, and in-store activations.
- Work closely with supply chain to ensure product availability and partner satisfaction.
- Act as a strategic link between commercial, operations, and brand functions.
Requirements:
- Strong track record in retail sales leadership, ideally within FMCG, consumer goods, or sustainability-led brands.
- Experience scaling retail from early-stage or high-growth environments.
- Strong commercial mindset with both strategic and hands-on capabilities.
- Excellent relationship-building and negotiation skills.
- Data-driven, analytical, and results-oriented.
- Passionate about sustainability and delivering purpose-led growth.
Global Sales Director - FMCG / Consumer Brand employer: Vertical Advantage
Contact Detail:
Vertical Advantage Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Sales Director - FMCG / Consumer Brand
✨Tip Number 1
Network with professionals in the FMCG and consumer goods sectors. Attend industry events, webinars, and trade shows to connect with key players and learn about potential opportunities. Building relationships can often lead to referrals or insider information about job openings.
✨Tip Number 2
Research the company thoroughly. Understand their values, mission, and recent developments in the wellness space. This knowledge will not only help you tailor your approach but also demonstrate your genuine interest in the brand during conversations.
✨Tip Number 3
Prepare to discuss your previous successes in retail sales leadership. Be ready to share specific examples of how you've driven growth, built partnerships, and managed teams effectively. Highlighting your achievements will set you apart from other candidates.
✨Tip Number 4
Stay updated on market trends and consumer behaviour, especially in the wellness and sustainability sectors. Being knowledgeable about current trends will allow you to speak confidently about strategies that could benefit the company and show that you're proactive in your approach.
We think you need these skills to ace Global Sales Director - FMCG / Consumer Brand
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in retail sales leadership, particularly within FMCG or consumer goods. Use specific examples that demonstrate your success in scaling retail operations and driving revenue growth.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for sustainability and how it aligns with the company's values. Discuss your strategic mindset and provide examples of how you've successfully developed retail strategies in previous roles.
Highlight Key Achievements: In both your CV and cover letter, emphasise key achievements such as exceeding revenue targets, building strong relationships with major retailers, and any successful market entry strategies you've implemented.
Showcase Analytical Skills: Demonstrate your data-driven approach by including examples of how you've used analytics to inform your sales strategies. Mention any KPIs you've tracked and how they contributed to commercial growth.
How to prepare for a job interview at Vertical Advantage
✨Showcase Your Retail Strategy Experience
Be prepared to discuss your previous experience in developing and implementing retail strategies. Highlight specific examples where you've successfully accelerated growth or increased brand visibility, especially in FMCG or sustainability-led brands.
✨Demonstrate Relationship-Building Skills
Since the role involves building strong relationships with buyers and distributors, come equipped with examples of how you've fostered productive partnerships in the past. This could include negotiation successes or long-term account management stories.
✨Be Data-Driven
The company values a data-driven approach, so be ready to discuss how you've used data and analytics to inform your sales strategies. Prepare to share insights on how you've identified opportunities and optimised performance based on trends.
✨Express Your Passion for Sustainability
Given the brand's focus on sustainability, it's crucial to convey your passion for this area. Share any relevant experiences or initiatives you've been involved in that align with their values of ownership, excellence, and long-term impact.
