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- Tasks: Lead global email strategies and create engaging campaigns to boost customer loyalty.
- Company: Join a rapidly growing sports nutrition brand making waves in the market.
- Benefits: Enjoy a generous bonus scheme, discounts on wellness products, and free parking.
- Why this job: Shape impactful marketing strategies in a fun, inclusive environment with creative freedom.
- Qualifications: 3+ years in email or CRM marketing, Klaviyo expertise, and a knack for analytics.
- Other info: Perfect for data-savvy marketers looking to make a real difference.
The predicted salary is between 28000 - 42000 £ per year.
Are you a creative, data-savvy marketer who lives for email, CRM, and customer journeys? A rapidly growing sports nutrition brand is on the lookout for an Email & Retention Specialist to take their global D2C and B2B engagement to the next level. This is your chance to own and shape lifecycle marketing that makes a real commercial impact. If you know your way around Klaviyo and thrive in fast-paced, performance-focused environments, this one’s for you.
What You’ll Be Doing:
- Leading the development and execution of global email and retention strategies
- Creating advanced automations, behaviour-based segments, and personalised campaigns
- Driving loyalty, subscription, and reactivation programs
- Analysing and optimising performance to boost retention and customer lifetime value
- Partnering closely with growth, creative, and marketing teams
We’d Love to See:
- 3+ years’ experience in email or CRM marketing (ecommerce a big plus)
- Klaviyo expertise and strong understanding of lifecycle marketing
- A performance-driven, analytical mindset with solid reporting chops
- A track record of improving retention and LTV through smart strategies
- Creative thinking and strong communication skills to build standout campaigns
Perks & Benefits:
- Great bonus scheme tied to performance
- Discounts on premium wellness products
- Friendly, inclusive office vibe
- Free parking on-site
- 20 days holiday + bank holidays
Contact Detail:
Vertical Advantage Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Email & Retention Specialist (Klaviyo) (Crawley)
✨Tip Number 1
Familiarise yourself with Klaviyo's features and capabilities. Since this role specifically requires Klaviyo expertise, showcasing your knowledge of its advanced automations and segmentation will set you apart from other candidates.
✨Tip Number 2
Prepare to discuss your previous successes in email marketing. Be ready to share specific examples of how you've improved customer retention and lifetime value through your strategies, as this will demonstrate your ability to make a commercial impact.
✨Tip Number 3
Network with professionals in the sports nutrition or ecommerce sectors. Engaging with industry peers can provide valuable insights and connections that may help you during the interview process.
✨Tip Number 4
Showcase your creative thinking skills by preparing a few campaign ideas tailored to the brand's audience. This will not only highlight your creativity but also demonstrate your understanding of their market and customer journey.
We think you need these skills to ace Email & Retention Specialist (Klaviyo) (Crawley)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in email and CRM marketing, especially with Klaviyo. Use specific examples of campaigns you've worked on and the results achieved to demonstrate your expertise.
Craft a Compelling Cover Letter: In your cover letter, express your passion for email marketing and retention strategies. Mention how your skills align with the job requirements and provide examples of how you've successfully driven customer engagement in previous roles.
Showcase Analytical Skills: Since the role requires a performance-driven mindset, include any relevant metrics or data from past projects that showcase your ability to analyse and optimise email campaigns. This could be improvements in open rates, click-through rates, or customer lifetime value.
Highlight Team Collaboration: Emphasise your experience working closely with creative and marketing teams. Provide examples of how you’ve collaborated on projects to enhance customer journeys and drive retention, showcasing your strong communication skills.
How to prepare for a job interview at Vertical Advantage
✨Showcase Your Klaviyo Expertise
Make sure to highlight your experience with Klaviyo during the interview. Be prepared to discuss specific campaigns you've executed, the automations you've created, and how you've used data to drive results.
✨Demonstrate Your Analytical Skills
Since this role requires a performance-driven mindset, come equipped with examples of how you've analysed email campaign performance in the past. Discuss metrics you tracked and how you optimised strategies based on your findings.
✨Prepare for Creative Problem-Solving Questions
Expect questions that assess your creative thinking and problem-solving abilities. Think of scenarios where you had to develop unique campaigns or tackle challenges in customer retention, and be ready to share those stories.
✨Understand the Brand and Its Audience
Research the sports nutrition brand thoroughly before the interview. Understand their target audience and current marketing strategies, so you can suggest tailored ideas that align with their goals and demonstrate your genuine interest.
