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For Companies At a Glance
- Tasks: Lead D2C growth and drive sales across Shopify and social commerce.
- Company: High-growth health & wellness brand with an entrepreneurial spirit.
- Benefits: Competitive salary, hybrid working, and opportunities for personal development.
- Why this job: Make a real impact in a fast-paced environment while shaping the future of a leading brand.
- Qualifications: Proven experience in D2C, strong data-driven mindset, and leadership skills.
- Other info: Join a dynamic team and enjoy visible results from your contributions.
The predicted salary is between 36000 - 60000 £ per year.
We’re looking for a commercially minded Channel Director – E-commerce to take ownership of D2C growth for a high-growth health & wellness brand. You’ll set and deliver the commercial strategy across Shopify, social commerce, and fast-emerging marketplaces – while leading a team of 4 and working closely with creative, brand, and performance marketing teams.
This is a hands-on leadership role where you’ll balance operational detail with strategic thinking. You’ll thrive in an entrepreneurial environment, rolling up your sleeves to solve problems, digging into data, and flexing between trading, creative campaigns, and longer-term growth initiatives.
What you’ll be doing:
- Own commercial performance across webshop, social commerce, and marketplaces (excl Amazon).
- Deliver sustainable sales and profitability targets while keeping the brand ahead of competitors.
- Lead, coach, and grow a cross-functional team across trading, performance media, and social commerce.
- Collaborate closely with creative and brand teams to launch products and shape campaigns that convert.
- Bring operational excellence in forecasting, planning, and performance analysis.
- Manage external partners and marketplace relationships, driving growth in up & coming social channels
- Play a senior leadership role in ecommerce, developing talent and championing cross-functional collaboration.
What we’re looking for:
- A proven track record leading across the full D2C board – from Shopify webshops through to social commerce and fast-growing marketplaces.
- Commercially sharp and highly data-driven, with a hands-on approach to problem solving and decision making.
- Background in multi-SKU consumer categories such as Beauty, Personal Care, or Wellness, with the ability to manage breadth and complexity at scale.
- A collaborative and low-ego leader who thrives in fast-paced, entrepreneurial environments.
- Equally comfortable setting commercial strategy and shaping creative campaigns, working closely with brand and design teams.
- Experienced in building, coaching, and developing high-performing teams.
- Excellent communicator with strong stakeholder management skills and the ability to influence at senior level.
- A natural preference for in-office collaboration (Hybrid Working), bringing pace, energy, and alignment to teams.
This is a fantastic opportunity to step into a role where your impact will be immediately visible – shaping the next stage of growth for a category-leading consumer brand.
eCommerce Sales Lead employer: Vertical Advantage
Contact Detail:
Vertical Advantage Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land eCommerce Sales Lead
✨Tip Number 1
Network like a pro! Reach out to people in the eCommerce space, especially those who work at companies you admire. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your achievements in D2C growth, social commerce, and team leadership. This is your chance to shine beyond the CV!
✨Tip Number 3
Prepare for interviews by diving deep into the company’s brand and products. Be ready to discuss how you can drive their commercial strategy and improve performance across their channels.
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who are proactive and engaged. Plus, it gives us a chance to see your application in the best light possible.
We think you need these skills to ace eCommerce Sales Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the eCommerce Sales Lead role. Highlight your experience with D2C strategies, Shopify, and social commerce. We want to see how your background aligns with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for health & wellness and your hands-on leadership style. Let us know why you’re the perfect fit for our entrepreneurial environment.
Showcase Your Data Skills: Since we’re looking for someone who’s data-driven, don’t shy away from sharing specific examples of how you’ve used data to drive sales and profitability in previous roles. Numbers speak volumes!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Vertical Advantage
✨Know Your Numbers
As an eCommerce Sales Lead, you'll need to be data-driven. Brush up on key metrics related to D2C sales, such as conversion rates, customer acquisition costs, and average order value. Be ready to discuss how you've used data to drive decisions in your previous roles.
✨Showcase Your Leadership Style
This role involves leading a team, so be prepared to talk about your leadership approach. Share specific examples of how you've coached and developed teams in the past, and how you foster collaboration across different functions like trading and creative.
✨Demonstrate Commercial Acumen
Highlight your experience with commercial strategy, especially in eCommerce. Discuss how you've successfully delivered sales and profitability targets in previous roles, and be ready to explain your thought process behind setting these goals.
✨Be Ready to Problem-Solve
In a fast-paced environment, problem-solving is key. Prepare to discuss challenges you've faced in eCommerce and how you approached them. Use the STAR method (Situation, Task, Action, Result) to structure your answers and show your hands-on approach to overcoming obstacles.
