Our client is a rapidly expanding UK wellness brand operating across multiple product categories and retail channels. They're building a direct-to-consumer presence across global markets, with a strong focus on quality, ownership, and long‑term growth. The company culture is built on extreme ownership where individuals take full responsibility for outcomes, paired with a genuine commitment to excellence as a habit. They're looking for people who are passionate, purpose‑driven, and embrace continuous learning and adaptability.
Position Overview
As E-Commerce Manager, you'll own the complete Shopify ecosystem across multiple regions and storefronts. You'll be responsible for driving conversion performance, ensuring flawless user experience, and turning traffic into revenue. This is a fast‑paced, detail‑driven role where you'll partner with performance marketing, retention marketing, and creative teams to execute strategy and deliver results. You'll report directly to the co‑founders and Head of Performance & Digital, giving you direct influence over the company's e-commerce direction.
Responsibilities
- Own end-to-end e-commerce performance across all Shopify storefronts, ensuring fast load times, seamless UX, and optimised conversion rates across regions
- Define and execute e-commerce strategy across product categories, tailoring site experience, merchandising, and landing pages by campaign and traffic source
- Conduct regular full-site audits to identify and resolve UX friction, checkout issues, tracking gaps, and mobile versus desktop inconsistencies
- Lead new site builds from brief to launch, acting as the internal lead across designers, developers, and stakeholders to deliver on time and on brief
- Support retail-connected platforms including major retailers, maintaining direct-to-consumer level performance and quality standards
- Lead conversion rate optimisation through structured A/B and multivariate testing across landing pages, product pages, and checkout flows
- Implement and test e-commerce software, CRO tools, analytics, tracking, and personalisation solutions with clean integrations
- Own performance reporting across conversion rate, average order value, revenue by site and region, and funnel-level performance
- Translate insights into clear actions and share regular updates with leadership and marketing teams
Requirements
- 3+ years experience managing direct-to-consumer e-commerce operations
- Deep, hands‑on experience managing and optimising Shopify stores
- Proven conversion rate optimisation and experimentation experience with structured testing frameworks
- Experience managing multiple storefronts or regions simultaneously
- Strong analytical skills with clear understanding of e-commerce analytics and attribution
- Extremely high attention to detail with ability to spot UX friction and technical issues
- Comfortable owning projects end-to-end from concept through execution and reporting
- Experience with e-commerce tools, CRO platforms, and analytics integrations
- Ability to communicate complex data insights clearly to non-technical stakeholders
- Self‑motivated with a growth mindset and commitment to continuous improvement
StudySmarter Expert Advice🤫
We think this is how you could land Ecommerce Manager
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like Vertical Advantage are looking for when hiring for a Ecommerce Manager.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to Vertical Advantage for the Ecommerce Manager, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at Vertical Advantage as a Ecommerce Manager, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out Vertical Advantage’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Ecommerce Manager.
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Vertical Advantage, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with Vertical Advantage's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Vertical Advantage. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Vertical Advantage
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Vertical Advantage uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Vertical Advantage. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
