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- Tasks: Drive online visibility and sales for top household brands across major retailer websites.
- Company: Join a leading FMCG business with a focus on digital innovation.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Why this job: Make a real impact on brand performance in the fast-paced eCommerce landscape.
- Qualifications: 4+ years in digital shelf management, strong analytical skills, and experience with major retail platforms.
- Other info: Collaborative environment with a chance to work across Europe and enhance your career.
The predicted salary is between 36000 - 60000 £ per year.
Are you passionate about how brands show up online? This is an exciting opportunity to join a market-leading FMCG business, taking ownership of how a portfolio of household brands perform across the digital shelf. As Senior Digital Shelf Specialist, you’ll play a key role in driving visibility, engagement, and conversion across major retailer websites - from optimising product content to managing syndication and analysing performance. Working closely with cross-functional teams across Europe, you’ll lead projects that directly influence online sales growth and brand impact.
The Role
- Manage and optimise the company’s digital shelf programme and syndication networks.
- Develop and execute best-in-class content optimisation strategies aligned to brand identity.
- Collaborate with agency partners to enhance PDPs and maximise ROI on content investments.
- Scale reviews and assets through platforms like Brandbank, BazaarVoice, and Salsify.
- Monitor and report on key metrics using Profitero and other performance tools.
- Identify insights and recommend strategies to improve online visibility and conversion.
- Enable and upskill marketing teams to get the most from their digital shelf presence.
- Continuously improve processes and tools to streamline content creation workflows.
About You
- 4+ years’ experience in digital shelf or content management, ideally within FMCG or consumer goods.
- Strong understanding of PDP performance drivers – search rank, SEO, conversion rate, mobile optimisation, etc.
- Hands‑on experience managing Amazon or other major retailer platforms.
- Confident working with content syndication tools (e.g. Brandbank, BazaarVoice, Salsify).
- Excellent project management, analytical and stakeholder management skills.
- Comfortable working cross-functionally with UK and European teams.
eCommerce Activation Manager employer: Vertical Advantage
Contact Detail:
Vertical Advantage Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land eCommerce Activation Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past projects and successes in digital shelf management. This gives you an edge and makes you memorable.
✨Tip Number 3
Prepare for interviews by researching the company’s online presence. Know their brands, products, and how they perform on digital shelves. This shows you’re genuinely interested and ready to contribute.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of exciting roles waiting for you, and applying directly helps us keep track of your application.
We think you need these skills to ace eCommerce Activation Manager
Some tips for your application 🫡
Show Your Passion: Make sure to express your enthusiasm for how brands perform online. We want to see that you’re genuinely excited about the digital shelf and how it impacts sales growth.
Tailor Your Content: When writing your application, align your experience with the job description. Highlight your skills in content optimisation and any hands-on experience with platforms like Amazon or Brandbank.
Be Data-Driven: We love numbers! Include specific metrics or achievements from your past roles that demonstrate your ability to drive visibility and conversion. Show us how you’ve made a difference!
Apply Through Our Website: Don’t forget to submit your application through our website. It’s the best way for us to receive your details and get the ball rolling on your journey with StudySmarter!
How to prepare for a job interview at Vertical Advantage
✨Know Your Digital Shelf Inside Out
Make sure you brush up on your knowledge of digital shelf management and content optimisation strategies. Be ready to discuss how you've previously driven visibility and engagement for brands online, especially within the FMCG sector.
✨Showcase Your Analytical Skills
Prepare to talk about your experience with performance tools like Profitero. Have specific examples ready that demonstrate how you've used data to identify insights and improve online conversion rates.
✨Collaboration is Key
Since this role involves working closely with cross-functional teams, think of examples where you've successfully collaborated with others. Highlight your project management skills and how you've led initiatives that required input from various stakeholders.
✨Be Ready to Discuss Tools and Platforms
Familiarise yourself with content syndication tools such as Brandbank, BazaarVoice, and Salsify. Be prepared to explain how you've used these platforms to enhance product detail pages and maximise ROI on content investments.
