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For Companies At a Glance
- Tasks: Lead digital campaigns, create engaging content, and drive social media strategies.
- Company: Join a dynamic consumer healthcare business with a strong reputation.
- Benefits: Full-time role with opportunities for growth in a fast-paced environment.
- Why this job: Shape the brand's digital presence and make a real impact on consumer health.
- Qualifications: 7+ years in digital marketing, strong writing skills, and a passion for consumer healthcare.
- Other info: Collaborative culture with a focus on innovative content and measurable growth.
The predicted salary is between 36000 - 60000 ÂŁ per year.
A dynamic and rapidly growing consumer healthcare business is seeking a Digital Content Lead to join its marketing team in Maidenhead, supporting one of its fastest-growing brands. The business operates across multiple international markets and has built a strong reputation for helping consumers make smarter everyday health decisions. With continued expansion across Europe through organic growth and acquisition, this role will sit at the centre of the brand’s digital journey.
As Digital Content Lead, you will shape the brand’s digital presence by owning full-funnel campaign development, organic social strategy, content planning, email marketing and SEO-led content. You will lead and develop a Digital Marketing Manager, ensuring all activity is aligned to brand strategy, commercial objectives and performance goals. This role suits someone who combines creative vision with strategic and commercial thinking, thrives in fast-paced environments and is passionate about building consumer-led content that delivers measurable growth.
Key Responsibilities- Digital Full-Funnel Campaigns: Lead ideation and delivery of integrated campaigns across social, blog, landing pages, email and paid channels. Write creative briefs and collaborate with design and content teams to deliver high‑quality assets. Ensure campaigns align with brand positioning and commercial objectives.
- Content & Asset Creation: Own all digital asset outputs, ensuring consistency with the brand’s visual identity. Define and manage scopes of work for asset generation across channels. Coordinate with creative teams to deliver high‑quality, consistent content. Produce compelling native‑English content including website copy, email campaigns, video scripts and press materials.
- Organic Social Media Strategy: Define and lead the organic social strategy, overseeing execution by the Digital Marketing Manager. Set platform‑specific approaches across Instagram, TikTok, Facebook and similar channels. Monitor trends and ensure content resonates with target audiences.
- Email Marketing: Own the email marketing strategy to drive engagement, retention and conversion. Oversee segmentation, workflows and campaign optimisation. Ensure GDPR compliance and best‑practice execution. Lead SEO‑driven content strategy to increase organic visibility and traffic. Oversee keyword research, content optimisation and technical improvements. Partner with the Digital Marketing Manager on execution, reporting and insights.
- 7+ years’ experience in digital content or marketing roles, ideally within consumer healthcare, FMCG or e‑commerce.
- Strong background in full‑funnel campaign development, organic social, email marketing and SEO content.
- Native‑level English with excellent writing and editing skills.
- Proven ability to bring ideas to life across visual, video, email, SEO and social content.
- Strong understanding of social platforms including Instagram, TikTok, Facebook and Pinterest.
- Solid grasp of e‑commerce performance metrics (e.g. ROAS, CPA, conversion and engagement metrics).
- Experience working cross‑functionally to deliver high‑quality assets at pace.
- Strong prioritisation and project management skills across multiple initiatives.
- Passion for consumer healthcare, wellbeing and brand‑led content.
- Desirable: understanding of brand management principles and content marketing strategy.
Seniority level: Mid‑Senior level
Employment type: Full‑time
Job function: Marketing, Art/Creative, and Advertising
Industries: Retail Health and Personal Care Products, Personal Care Product Manufacturing, and Consumer Services
Digital Content Lead employer: Vertical Advantage
Contact Detail:
Vertical Advantage Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Content Lead
✨Tip Number 1
Don’t just sit back and wait for the job to come to you! Reach out directly to the job poster on LinkedIn or other platforms. A friendly message expressing your interest can make a huge difference and show that you're proactive.
✨Tip Number 2
Network like a pro! Attend industry events, webinars, or local meetups related to digital marketing and consumer healthcare. You never know who might be looking for someone with your skills, and it’s a great way to get your name out there.
✨Tip Number 3
Show off your skills! Create a portfolio showcasing your best work in digital content, campaigns, and social media strategies. This will not only impress potential employers but also give them a taste of what you can bring to the table.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take the extra step to engage with us directly.
We think you need these skills to ace Digital Content Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital Content Lead role. Highlight your experience in full-funnel campaigns, organic social strategies, and email marketing. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for consumer healthcare and how you can contribute to our brand's digital journey. Keep it engaging and relevant to the role.
Showcase Your Creativity: As a Digital Content Lead, creativity is key! Include examples of past campaigns or content you've developed that demonstrate your ability to engage audiences and drive results. We love seeing innovative ideas!
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Vertical Advantage
✨Know the Brand Inside Out
Before your interview, dive deep into the brand's digital presence. Familiarise yourself with their campaigns, social media strategies, and overall tone. This will not only show your genuine interest but also help you discuss how your experience aligns with their goals.
✨Showcase Your Creative Process
Be ready to discuss your approach to developing full-funnel campaigns. Prepare examples of past projects where you led ideation and execution. Highlight how you collaborated with design and content teams to create high-quality assets that met commercial objectives.
✨Demonstrate Your SEO Savvy
Since the role involves SEO-led content, brush up on your knowledge of keyword research and content optimisation. Be prepared to share specific strategies you've used in the past to increase organic visibility and traffic, and how you measure success.
✨Engage with Current Trends
Stay updated on the latest trends in digital marketing, especially within consumer healthcare. During the interview, mention any recent trends you've noticed on platforms like Instagram or TikTok, and how you would leverage them to enhance the brand's organic social strategy.
