Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Drive brand growth through content, events, and marketing campaigns.
- Company: Join an innovative marketing tech company focused on B2B solutions.
- Benefits: Collaborate with dynamic teams and enhance your marketing skills.
- Why this job: Make a real impact by shaping brand strategies and engaging with FMCG retailers.
- Qualifications: 3+ years in market research or retail tech; CRM experience required.
- Other info: Opportunity to work on exciting projects and develop your career in a fast-paced environment.
The predicted salary is between 36000 - 60000 £ per year.
An innovative marketing tech business is actively looking for a Lead Generation Specialist to join their growing business. As they are scaling up they are finding themselves in need of a B2B marketing specialist who can ramp things up and help them generate new business by developing the brand through content creation, events organisation and marketing campaigns.
By building strong partnerships with FMCG retailers to provide an understanding of shopper behaviour in-store and online they allow FMCG brands to predict results for each of their categories, looking at shelf placement and NPD pipeline.
You will be responsible for developing the overall business marketing strategy with a major focus on: brand development, events and content.
You will work closely with internal teams, mainly sales, to ensure that what you are doing is generating demand for the products.
You will be in charge of:
- Organising events such as Webinars and conferences
- Generate engaging and relevant content: Blogs, whitepapers, videos, demos, case studies and social media
- Brand Development: the look and feel of the brand needs to be aligned to the target audience.
- Monitor and report on campaign efficiency and provide insights and recommendations for improvement
- Be directly involved in the creation and design of marketing materials.
This role needs someone who has at least 3 years experience working for a market research insights agency or retail tech business, building successful lead generation campaigns, developing brands and organising events.
Previous experience using CRM software will be essential as well as strong analytical skills.
Demand Generation Specialist employer: Vertical Advantage
Contact Detail:
Vertical Advantage Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Demand Generation Specialist
✨Tip Number 1
Familiarize yourself with the latest trends in B2B marketing and lead generation. Understanding what works in the current market will help you speak confidently about your strategies during interviews.
✨Tip Number 2
Network with professionals in the FMCG and retail tech sectors. Attend industry events or webinars to connect with potential colleagues and learn more about the challenges they face, which can give you an edge in discussions.
✨Tip Number 3
Showcase your analytical skills by preparing case studies of past campaigns you've worked on. Be ready to discuss how you measured success and what insights you gained from those experiences.
✨Tip Number 4
Demonstrate your creativity by bringing examples of engaging content you've created. Whether it's blogs, videos, or social media posts, having a portfolio ready can set you apart from other candidates.
We think you need these skills to ace Demand Generation Specialist
Some tips for your application 🫡
Understand the Role: Make sure to thoroughly read the job description and understand the key responsibilities and requirements. Tailor your application to highlight your experience in B2B marketing, lead generation, and event organization.
Showcase Relevant Experience: In your CV and cover letter, emphasize your previous roles in market research insights or retail tech businesses. Provide specific examples of successful lead generation campaigns you've managed and events you've organized.
Highlight Analytical Skills: Since strong analytical skills are essential for this role, include any relevant experience with CRM software and data analysis. Mention how you have used these skills to monitor campaign efficiency and provide actionable insights.
Craft Engaging Content: Demonstrate your ability to create engaging content by including samples or links to blogs, whitepapers, or videos you've produced. This will showcase your creativity and alignment with the brand development aspect of the role.
How to prepare for a job interview at Vertical Advantage
✨Showcase Your Experience
Be prepared to discuss your previous roles in detail, especially your experience with lead generation campaigns and brand development. Highlight specific examples where you successfully organized events or created engaging content.
✨Understand the Company’s Brand
Research the company’s brand and its target audience. Be ready to discuss how you can align your marketing strategies with their brand identity and how you would enhance it through your initiatives.
✨Demonstrate Analytical Skills
Since strong analytical skills are essential for this role, prepare to talk about how you've monitored campaign efficiency in the past. Bring examples of insights you've provided that led to improvements in marketing strategies.
✨Prepare Questions About Collaboration
This role involves working closely with sales and other internal teams. Prepare thoughtful questions about how collaboration works within the company and how you can contribute to generating demand effectively.
