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- Tasks: Lead CRM strategies to boost customer retention and optimise email and SMS campaigns.
- Company: Fast-growing DTC consumer goods brand with a focus on digital innovation.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborative culture with a focus on continuous improvement and data-driven decisions.
- Why this job: Make a real impact on customer loyalty and drive business success in a dynamic environment.
- Qualifications: 3-5+ years in CRM or lifecycle marketing, with strong analytical skills.
The predicted salary is between 40000 - 50000 £ per year.
A fast-scaling, DTC-led consumer goods brand with strong growth across eCommerce, subscription, and retail in the UK & US. With continued investment into digital, the business is now focused on maximising customer lifetime value and retention, making CRM a key commercial growth driver.
We’re hiring a CRM & Digital Retention Manager to take full ownership of the retention function across email and SMS. You’ll be responsible for building, optimising, and scaling the entire CRM and lifecycle strategy.
- Own the CRM roadmap across email and SMS
- Own subscription and retention performance, including churn reduction
- Run structured A/B testing and analyse cohort performance
- Build reporting dashboards and use data to drive continuous improvement
- Collaborate with eCommerce, creative, and marketing teams to align CRM with wider growth strategy
3–5+ years’ experience in CRM / lifecycle marketing within DTC, eCommerce, or consumer brands
Analytical mindset with the ability to turn data into actionable insight
Commercially driven — focused on revenue and performance metrics
CRM Project Executive in City of London employer: Vertical Advantage
Contact Detail:
Vertical Advantage Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Project Executive in City of London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those working in CRM or digital retention. A friendly chat can lead to insider info about job openings that aren't even advertised yet.
✨Tip Number 2
Show off your skills! When you get the chance to meet potential employers, whether at events or through connections, be ready to discuss your experience with CRM strategies and how you've driven retention in past roles.
✨Tip Number 3
Don’t just apply anywhere; focus on brands that resonate with you. When you find a company you love, tailor your approach to show how your skills align with their goals, especially in maximising customer lifetime value.
✨Tip Number 4
Keep an eye on our website for openings! We’re always looking for passionate individuals who can help us scale our CRM efforts. Applying directly through our site gives you a better shot at landing that dream role.
We think you need these skills to ace CRM Project Executive in City of London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the CRM Project Executive role. Highlight your experience in CRM and lifecycle marketing, especially within DTC or eCommerce. We want to see how your skills align with our focus on customer retention and growth!
Showcase Your Analytical Skills: Since we’re all about data-driven decisions, don’t forget to include examples of how you've used analytics to improve CRM strategies. Share specific metrics or results that demonstrate your ability to turn data into actionable insights.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re passionate about CRM and how you can contribute to our mission of maximising customer lifetime value. Keep it engaging and relevant to the role.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at Vertical Advantage
✨Know Your CRM Inside Out
Make sure you’re well-versed in CRM strategies, especially those related to email and SMS. Brush up on the latest trends in customer retention and be ready to discuss how you can apply them to maximise customer lifetime value.
✨Showcase Your Analytical Skills
Prepare to demonstrate your analytical mindset by discussing past experiences where you turned data into actionable insights. Bring examples of A/B tests you've run and how they impacted retention or churn rates.
✨Align with Their Growth Strategy
Research the company’s current growth strategy and think about how your role as a CRM Project Executive fits into that. Be ready to discuss how you would collaborate with eCommerce, creative, and marketing teams to drive results.
✨Prepare Questions That Matter
Think of insightful questions to ask during the interview that show your interest in their CRM roadmap and retention performance. This not only demonstrates your enthusiasm but also helps you gauge if the company is the right fit for you.