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- Tasks: Lead CRM strategies to boost customer retention through email and SMS.
- Company: Fast-growing DTC consumer goods brand with a focus on eCommerce.
- Benefits: Competitive salary, dynamic work environment, and opportunities for growth.
- Other info: Collaborative culture with a focus on innovation and performance.
- Why this job: Make a real impact on customer loyalty and business success.
- Qualifications: 3–5+ years in CRM or lifecycle marketing, analytical skills required.
The predicted salary is between 50000 - 60000 £ per year.
A fast-scaling, DTC-led consumer goods brand with strong growth across eCommerce, subscription, and retail in the UK & US. With continued investment into digital, the business is now focused on maximising customer lifetime value and retention, making CRM a key commercial growth driver.
We’re hiring a CRM & Digital Retention Manager to take full ownership of the retention function across email and SMS. You’ll be responsible for building, optimising, and scaling the entire CRM and lifecycle strategy.
- Own the CRM roadmap across email and SMS
- Own subscription and retention performance, including churn reduction
- Run structured A/B testing and analyse cohort performance
- Build reporting dashboards and use data to drive continuous improvement
- Collaborate with eCommerce, creative, and marketing teams to align CRM with wider growth strategy
3–5+ years’ experience in CRM / lifecycle marketing within DTC, eCommerce, or consumer brands
Analytical mindset with the ability to turn data into actionable insight
Commercially driven — focused on revenue and performance metrics
CRM Manager - Travel in City of London employer: Vertical Advantage
Contact Detail:
Vertical Advantage Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager - Travel in City of London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those already working in CRM or digital retention. A friendly chat can lead to insider info about job openings and even referrals.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your previous CRM successes. This will help you stand out during interviews and demonstrate your analytical mindset and commercial drive.
✨Tip Number 3
Prepare for those interviews! Research the company’s current CRM strategies and think of ways you could improve them. Bring your ideas to the table; it shows you're proactive and ready to make an impact.
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for passionate individuals who can help us maximise customer lifetime value and retention. Your next big opportunity could be just a click away!
We think you need these skills to ace CRM Manager - Travel in City of London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the CRM Manager role. Highlight your experience in CRM and lifecycle marketing, especially within DTC or eCommerce. We want to see how your skills align with our focus on customer retention and growth!
Showcase Your Analytical Skills: Since we’re all about data-driven decisions, don’t forget to mention any experience you have with A/B testing and analysing performance metrics. We love seeing candidates who can turn numbers into actionable insights!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re passionate about CRM and how you can contribute to our mission of maximising customer lifetime value. Let us know what excites you about this role!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at Vertical Advantage
✨Know Your CRM Inside Out
Make sure you’re well-versed in CRM strategies, especially in the context of DTC and eCommerce. Brush up on your knowledge of email and SMS marketing tactics, as well as retention strategies. Being able to discuss specific tools and platforms will show that you’re ready to hit the ground running.
✨Showcase Your Analytical Skills
Prepare to discuss how you've used data to drive decisions in past roles. Bring examples of A/B tests you've run and how you analysed cohort performance. This will demonstrate your analytical mindset and ability to turn insights into actionable strategies, which is crucial for this role.
✨Align with Their Growth Strategy
Research the company’s current growth strategy and think about how CRM can support it. Be ready to share ideas on how you would collaborate with eCommerce, creative, and marketing teams to enhance customer retention. Showing that you understand their business model will set you apart.
✨Prepare Questions That Matter
Think of insightful questions to ask during the interview. Inquire about their current CRM challenges or how they measure success in retention. This not only shows your interest but also gives you a chance to demonstrate your strategic thinking and understanding of the role.