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For Companies At a Glance
- Tasks: Lead CRM strategies to boost customer retention and lifetime value through email and SMS.
- Company: Fast-growing DTC consumer goods brand with a focus on digital innovation.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Collaborative culture with a focus on continuous improvement and innovation.
- Why this job: Make a real impact on customer engagement and drive business success.
- Qualifications: 3-5 years in CRM or lifecycle marketing, with strong analytical skills.
The predicted salary is between 45000 - 55000 £ per year.
About the Business
A fast-scaling, DTC-led consumer goods brand with strong growth across eCommerce, subscription, and retail in the UK & US. With continued investment into digital, the business is now focused on maximising customer lifetime value and retention, making CRM a key commercial growth driver.
The Role
We’re hiring a CRM & Digital Retention Manager to take full ownership of the retention function across email and SMS. This is a hands-on, commercially focused role with direct impact on:
- LTV
- repeat purchase rate
- subscriber retention
You’ll be responsible for building, optimising, and scaling the entire CRM and lifecycle strategy.
Key Responsibilities
- Own the CRM roadmap across email and SMS
- Build and optimise lifecycle journeys (welcome, onboarding, repurchase, winback, loyalty)
- Develop segmentation and personalisation strategies across the customer base
- Plan, execute, and optimise campaigns and automated flows
- Own subscription and retention performance, including churn reduction
- Run structured A/B testing and analyse cohort performance
- Build reporting dashboards and use data to drive continuous improvement
- Collaborate with eCommerce, creative, and marketing teams to align CRM with wider growth strategy
Ideal Profile
- 3–5+ years’ experience in CRM / lifecycle marketing within DTC, eCommerce, or consumer brands
- Strong hands-on experience with platforms like Klaviyo
- Proven track record improving LTV, retention, and repeat purchase
- Analytical mindset with the ability to turn data into actionable insight
- Commercially driven — focused on revenue and performance metrics
- Organised, proactive, and comfortable owning a function end-to-end
CRM Manager in City of London employer: Vertical Advantage
Contact Detail:
Vertical Advantage Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager in City of London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that CRM Manager role.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your previous CRM successes. We want to see how you've improved LTV and retention in past roles, so make it easy for potential employers to see your impact.
✨Tip Number 3
Prepare for interviews by practising common CRM-related questions. We recommend having examples ready that highlight your experience with platforms like Klaviyo and your analytical mindset. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for talented individuals who can drive our CRM strategy forward. Your next big opportunity could be just a click away!
We think you need these skills to ace CRM Manager in City of London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of CRM Manager. Highlight your experience in CRM and lifecycle marketing, especially any hands-on work with platforms like Klaviyo. We want to see how you've improved LTV and retention in previous roles!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about customer retention and how your skills align with our goals. Be sure to mention specific strategies you've implemented that led to success in past positions.
Showcase Your Analytical Skills: Since this role is all about data-driven decisions, make sure to include examples of how you've used analytics to improve campaign performance. We love seeing A/B testing results and how you've turned insights into action!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at Vertical Advantage
✨Know Your CRM Inside Out
Make sure you’re well-versed in CRM strategies, especially those related to email and SMS. Familiarise yourself with platforms like Klaviyo and be ready to discuss how you've used them to improve customer retention and lifetime value in your previous roles.
✨Showcase Your Analytical Skills
Prepare to talk about specific examples where you've turned data into actionable insights. Bring along metrics or case studies that demonstrate how your analytical mindset has led to improved retention rates or reduced churn in past positions.
✨Be Ready for A/B Testing Questions
Since A/B testing is crucial for optimising campaigns, be prepared to discuss your experience with it. Think of a few successful tests you've run, what you learned from them, and how they impacted overall performance.
✨Align with Their Growth Strategy
Research the company’s current growth strategy and think about how your role as a CRM Manager can align with it. Be ready to suggest ideas on how you could collaborate with eCommerce, creative, and marketing teams to drive customer engagement and retention.