At a Glance
- Tasks: Lead brand strategies and launch exciting new products in the chilled dairy market.
- Company: Join a dynamic FMCG business with iconic food brands and a focus on sustainability.
- Benefits: Competitive salary, creative environment, and opportunities for professional growth.
- Other info: Collaborative team culture with a focus on creativity and innovation.
- Why this job: Make a real impact by shaping beloved brands and launching innovative products.
- Qualifications: Experience in FMCG marketing and strong analytical skills required.
The predicted salary is between 50000 - 70000 £ per year.
Overview of the Business This is a great opportunity to join a dynamic FMCG business with a strong portfolio of iconic brands in the food industry.
With a focus on quality, innovation, and sustainability, the UK division continues to build on a strong reputation in the market, delivering exciting consumer products across major retailers.
Overview of the Role An exciting opportunity has opened for a
Brand Manager to join the UK & Ireland Marketing Team.
This role is perfect for a commercially minded and creative marketer who is ready to take ownership of both an established brand and the development of new brand propositions in the chilled dairy space.
The successful candidate will lead brand planning and execution for a well‑loved organic brand while also shaping the strategy for launching new brands into the market.
Key Responsibilities Develop and implement brand strategies and annual plans to maximise growth and profitability for an existing organic brand.
Lead brand strategy and launch plans for new chilled dairy propositions in the UK and Ireland.
Execute communications and activation plans to support both existing and new brand campaigns.
Manage NPD and innovation pipelines, including product renovation and extension.
Analyse brand and market performance using internal data and external insight tools to identify trends, gaps, and opportunities.
Champion the brand internally and externally by presenting plans and progress to stakeholders at all levels.
Oversee packaging and artwork development in partnership with external agencies and internal teams.
Manage the marketing budget to ensure effective investment and ROI.
Requirements Previous experience in an FMCG Brand Manager/Assistant Brand Manager Role Strong understanding of core marketing principles and the full marketing mix.
Commercially aware with a hands‑on approach to brand development and execution.
Highly analytical with great attention to detail and data‑led decision‑making.
Excellent project management and organisational skills.
Confident communicator with strong verbal, written, and presentation abilities.
Skilled at influencing and engaging stakeholders across all levels.
Good IT skills, particularly in Excel, Power Point, and Word.
Proactive, self‑motivated, and results‑driven, with the ability to work independently and collaboratively.
Seniority Level Mid‑Senior level Employment Type Full‑time Job Function Marketing, Advertising, and Product Management Industries Food and Beverage Retail, Food and Beverage Services, and Consumer Services #J-18808-Ljbffr
Brand Manager in Cardiff employer: Vertical Advantage
Vertical Advantage is an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation in the heart of Greater London. With a strong focus on employee development, you will have ample opportunities for growth while working on impactful supply chain projects. The competitive salary and comprehensive benefits package, combined with the flexibility of a hybrid role, make this an attractive opportunity for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Manager in Cardiff
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Vertical Advantage and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Vertical Advantage are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Vertical Advantage on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Vertical Advantage. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Brand Manager in Cardiff
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Vertical Advantage. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Vertical Advantage:Show us that you’ve done your homework! In your application, briefly mention what you admire about Vertical Advantage’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Vertical Advantage
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Vertical Advantage will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Vertical Advantage, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
