At a Glance
- Tasks: Lead brand strategy, manage budgets, and drive growth for a beloved food brand.
- Company: Join a top UK food company known for its innovative and iconic brands.
- Benefits: Enjoy personal development opportunities and a collaborative team environment.
- Why this job: Be part of a dynamic team that values creativity and impact in the food industry.
- Qualifications: 2+ years in Brand Marketing, preferably in FMCG; strong analytical and communication skills required.
- Other info: Opportunity to work on exciting new product developments and market expansions.
The predicted salary is between 36000 - 60000 £ per year.
The Business: We've partnered with one of the biggest food companies in the UK, who own some of the most well-known brands in the category. They have an enviable brand portfolio and are constantly looking to innovate their product range and category. They hire high-calibre individuals and work closely with the team on their personal development and learning opportunities.
The Role: As the Brand Manager, you will be responsible for looking after one of the business's beloved and most well-known brands with a focus on driving growth, managing brand strategy, and expanding licensing opportunities across new markets. You will work closely with the Marketing Manager to create and deliver marketing plans with an allocated budget to achieve agreed objectives of sales, profit and market share. The role will include leading the brand strategy in the UK market, bringing NDP to the market, managing artwork development for packaging of the brand, providing regular analysis of the brand performance, managing the brand budget and P&L, as well as defining the media strategy of the brand.
Required Experience:
- 2+ years experience in Brand Marketing in the FMCG industry - in the food industry is advantageous
- Ability to analyse data from Nielsen/Kantar/IRI
- Excellent communication skills
- Ability to work cross-functionally
- Strong project management and organisational skills
- Proven success working on FMCG brands
Brand Manager - Food (Surrey) employer: Vertical Advantage
Contact Detail:
Vertical Advantage Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager - Food (Surrey)
✨Tip Number 1
Familiarise yourself with the brand portfolio of the company you're applying to. Understanding their key products and recent innovations will help you demonstrate your passion for the brand during interviews.
✨Tip Number 2
Network with professionals in the FMCG industry, especially those who have experience in brand management. Attend industry events or join relevant online forums to make connections that could lead to valuable insights or referrals.
✨Tip Number 3
Stay updated on market trends and consumer behaviour in the food sector. Being able to discuss current trends and how they might impact the brand will show your strategic thinking and industry knowledge.
✨Tip Number 4
Prepare to discuss specific examples of your past successes in brand marketing, particularly in the FMCG space. Highlighting measurable outcomes from your previous roles can set you apart from other candidates.
We think you need these skills to ace Brand Manager - Food (Surrey)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in brand marketing, especially within the FMCG sector. Emphasise any specific achievements related to brand strategy and growth that align with the job description.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the food industry and your understanding of brand management. Mention specific brands you admire from the company and how your skills can contribute to their growth.
Showcase Analytical Skills: Since the role requires data analysis from sources like Nielsen or Kantar, include examples in your application where you've successfully used data to drive brand decisions or strategies.
Highlight Cross-Functional Collaboration: Demonstrate your ability to work cross-functionally by providing examples of past projects where you collaborated with different teams. This will show your versatility and teamwork skills, which are crucial for this role.
How to prepare for a job interview at Vertical Advantage
✨Know the Brand Inside Out
Before your interview, make sure you research the brand you'll be managing. Understand its history, current market position, and recent innovations. This will show your genuine interest and help you discuss how you can contribute to its growth.
✨Showcase Your Analytical Skills
Since the role requires analysing data from sources like Nielsen and Kantar, be prepared to discuss your experience with data analysis. Bring examples of how you've used data to drive marketing decisions in your previous roles.
✨Demonstrate Cross-Functional Collaboration
The job involves working closely with various teams. Be ready to share specific examples of how you've successfully collaborated with different departments in past projects, highlighting your communication and teamwork skills.
✨Prepare for Project Management Questions
Given the importance of project management in this role, think of instances where you've led a project from start to finish. Discuss the challenges you faced, how you overcame them, and the results achieved to showcase your organisational skills.