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For Companies At a Glance
- Tasks: Lead brand strategy, manage budgets, and drive growth for a beloved food brand.
- Company: Join a top UK food company known for its innovative and iconic brands.
- Benefits: Enjoy personal development opportunities and a collaborative team environment.
- Why this job: Be part of a dynamic team that values creativity and impact in the food industry.
- Qualifications: 2+ years in Brand Marketing, preferably in FMCG; strong analytical and communication skills required.
- Other info: High application volume expected, so apply quickly!
The predicted salary is between 36000 - 60000 £ per year.
This is a great opportunity to join a dynamic FMCG business with a strong portfolio of iconic brands in the food industry. With a focus on quality, innovation, and sustainability, the UK division continues to build on a strong reputation in the market, delivering exciting consumer products across major retailers.
Overview of the Role
An exciting opportunity has opened for a Brand Manager to join the UK Marketing Team. This role is perfect for a commercially minded and creative marketer who is ready to take ownership of both an established brand and the development of new brand propositions in the chilled dairy space. The successful candidate will lead brand planning and execution for a well-loved organic brand while also shaping the strategy for launching new brands into the market.
Key Responsibilities
- Develop and implement brand strategies and annual plans to maximise growth and profitability for an existing organic brand.
- Lead brand strategy and launch plans for new chilled dairy propositions in the UK and Ireland.
- Execute communications and activation plans to support both existing and new brand campaigns.
- Manage NPD and innovation pipelines, including product renovation and extension.
- Analyse brand and market performance using internal data and external insight tools to identify trends, gaps, and opportunities.
- Champion the brand internally and externally by presenting plans and progress to stakeholders at all levels.
- Oversee packaging and artwork development in partnership with external agencies and internal teams.
- Manage the marketing budget to ensure effective investment and ROI.
Requirements
- Previous experience in an FMCG Brand Manager/Assistant Brand Manager Role
- Strong understanding of core marketing principles and the full marketing mix.
- Commercially aware with a hands-on approach to brand development and execution.
- Highly analytical with great attention to detail and data-led decision-making.
- Excellent project management and organisational skills.
- Confident communicator with strong verbal, written, and presentation abilities.
- Skilled at influencing and engaging stakeholders across all levels.
- Good IT skills, particularly in Excel, PowerPoint, and Word.
- Proactive, self-motivated, and results-driven, with the ability to work independently and collaboratively.
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Brand Manager - Food employer: Vertical Advantage
Contact Detail:
Vertical Advantage Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager - Food
✨Tip Number 1
Familiarise yourself with the latest trends in the food industry, especially those related to brand management. This knowledge will not only help you during interviews but also demonstrate your genuine interest in the role and the company.
✨Tip Number 2
Network with professionals in the FMCG sector, particularly those who have experience in brand management. Attend industry events or join relevant online forums to connect with potential colleagues and gain insights into the company's culture.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully managed brand strategies in the past. Highlight your analytical skills by showcasing how you've used data from sources like Nielsen or Kantar to drive brand growth.
✨Tip Number 4
Research the company's brand portfolio thoroughly. Understanding their key products and recent innovations will allow you to tailor your discussions and show that you're ready to contribute to their ongoing success.
We think you need these skills to ace Brand Manager - Food
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in brand marketing, particularly within the FMCG sector. Emphasise any specific achievements related to brand growth and strategy that align with the job description.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the food industry and your understanding of brand management. Mention specific brands you admire and how your skills can contribute to their growth and innovation.
Showcase Analytical Skills: Since the role requires data analysis from sources like Nielsen or Kantar, include examples in your application where you've successfully used data to drive marketing decisions or strategies.
Highlight Cross-Functional Collaboration: Demonstrate your ability to work cross-functionally by providing examples of past projects where you collaborated with different teams. This will show your potential employer that you can effectively manage relationships across departments.
How to prepare for a job interview at Vertical Advantage
✨Know the Brand Inside Out
Before your interview, make sure you research the brand you'll be managing. Understand its history, values, and current market position. Be prepared to discuss how you can contribute to its growth and innovation.
✨Showcase Your Analytical Skills
Since the role requires analysing data from sources like Nielsen and Kantar, be ready to demonstrate your analytical skills. Bring examples of how you've used data to drive marketing decisions in your previous roles.
✨Prepare for Cross-Functional Collaboration
The job involves working closely with various teams. Think of examples where you've successfully collaborated across departments. Highlight your communication skills and how they helped achieve project goals.
✨Discuss Your Project Management Experience
As a Brand Manager, you'll need strong project management skills. Prepare to talk about specific projects you've managed, focusing on your organisational skills and how you kept everything on track and within budget.
