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For Companies At a Glance
- Tasks: Lead brand strategy, manage budgets, and drive growth for a beloved food brand.
- Company: Join one of the UK's top food companies with a portfolio of iconic brands.
- Benefits: Enjoy personal development opportunities and a collaborative team environment.
- Why this job: Be part of an innovative team making a real impact in the food industry.
- Qualifications: 2+ years in Brand Marketing, strong analytical and communication skills required.
- Other info: Work closely with the Marketing Manager to create exciting marketing plans.
The predicted salary is between 43200 - 72000 £ per year.
The Business:
We've partnered with one of the biggest food companies in the UK, who own some of the most well-known brands in the category. They have an enviable brand portfolio and are constantly looking to innovate their product range and category. They hire high-calibre individuals and work closely with the team on their personal development and learning opportunities.
The Role:
As the Brand Manager, you will be responsible for looking after one of the business's beloved and most well-known brands with a focus on driving growth, managing brand strategy, and expanding licensing opportunities across new markets. You will work closely with the Marketing Manager to create and deliver marketing plans with an allocated budget to achieve agreed objectives of sales, profit and market share.
The role will include:
- Leading the brand strategy in the UK market
- Bringing NDP to the market
- Managing artwork development for packaging of the brand
- Providing regular analysis of the brand performance
- Managing the brand budget and P&L
- Defining the media strategy of the brand
Required Experience:
- 2+ years experience in Brand Marketing in the FMCG/CPG industry
- Ability to analyse data from Nielsen/Kantar/IRI
- Excellent communication skills
- Ability to work cross-functionally
- Strong project management and organisational skills
- Proven success working with brands
Brand Manager - Food employer: Vertical Advantage
Contact Detail:
Vertical Advantage Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager - Food
✨Tip Number 1
Familiarise yourself with the latest trends in the food industry, especially those related to brand management. Understanding current consumer preferences and market dynamics will help you stand out during discussions.
✨Tip Number 2
Network with professionals in the FMCG/CPG sector. Attend industry events or join relevant online forums to connect with others who can provide insights or even refer you to opportunities at StudySmarter.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully managed brand strategies in the past. Highlight your experience with data analysis tools like Nielsen or Kantar, as this will be crucial for the role.
✨Tip Number 4
Showcase your project management skills by discussing any relevant projects you've led. Be ready to explain how you organised tasks, managed budgets, and collaborated with cross-functional teams to achieve brand goals.
We think you need these skills to ace Brand Manager - Food
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in brand marketing, particularly within the FMCG/CPG industry. Emphasise any specific achievements related to brand strategy and growth.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the food industry and your understanding of brand management. Mention how your skills align with the responsibilities outlined in the job description.
Showcase Analytical Skills: In your application, provide examples of how you've successfully analysed data from sources like Nielsen or Kantar. Highlight any insights you derived and how they influenced brand strategies.
Highlight Cross-Functional Collaboration: Demonstrate your ability to work cross-functionally by sharing specific instances where you collaborated with other teams, such as marketing or product development, to achieve brand objectives.
How to prepare for a job interview at Vertical Advantage
✨Know the Brand Inside Out
Before your interview, make sure you research the brand you'll be managing. Understand its history, current market position, and recent campaigns. This will show your passion and commitment to the role.
✨Demonstrate Analytical Skills
Since the role requires analysing data from sources like Nielsen and Kantar, be prepared to discuss how you've used data in past roles. Bring examples of how your analysis led to successful marketing strategies.
✨Showcase Your Project Management Experience
The Brand Manager role involves managing budgets and timelines. Be ready to share specific examples of projects you've managed, highlighting your organisational skills and ability to meet deadlines.
✨Prepare for Cross-Functional Collaboration
This position requires working closely with various teams. Think of examples where you've successfully collaborated with others, and be ready to discuss how you handle differing opinions and drive consensus.
