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- Tasks: Lead brand strategies and launch new products in the chilled dairy market.
- Company: Join a dynamic FMCG business known for its iconic food brands and commitment to sustainability.
- Benefits: Enjoy a creative work environment with opportunities for growth and innovation.
- Why this job: Be part of a team that champions beloved brands and drives impactful marketing campaigns.
- Qualifications: Experience in FMCG marketing, strong analytical skills, and excellent communication abilities required.
- Other info: Ideal for commercially minded individuals ready to make a mark in the food industry.
The predicted salary is between 36000 - 60000 £ per year.
Overview of the Business: This is a great opportunity to join a dynamic and growing FMCG business with a strong portfolio of iconic brands in the food industry. With a focus on quality, innovation, and sustainability, the UK division continues to build on a strong reputation in the market, delivering exciting consumer products across major retailers.
Overview of the Role: An exciting opportunity has opened for a Brand Manager to join the UK & Ireland Marketing Team. This role is perfect for a commercially minded and creative marketer who is ready to take ownership of both an established brand and the development of new brand propositions in the chilled dairy space. The successful candidate will lead brand planning and execution for a well-loved organic brand while also shaping the strategy for launching new brands into the market.
Key Responsibilities:
- Develop and implement brand strategies and annual plans to maximise growth and profitability for an existing organic brand.
- Lead brand strategy and launch plans for new chilled dairy propositions in the UK and Ireland.
- Execute communications and activation plans to support both existing and new brand campaigns.
- Manage NPD and innovation pipelines, including product renovation and extension.
- Analyse brand and market performance using internal data and external insight tools to identify trends, gaps, and opportunities.
- Champion the brand internally and externally by presenting plans and progress to stakeholders at all levels.
- Oversee packaging and artwork development in partnership with external agencies and internal teams.
- Manage the marketing budget to ensure effective investment and ROI.
Requirements:
- Previous experience in a UK FMCG marketing role, ideally within food, drink, or chilled/short shelf-life categories.
- Strong understanding of core marketing principles and the full marketing mix.
- Commercially aware with a hands-on approach to brand development and execution.
- Highly analytical with great attention to detail and data-led decision-making.
- Excellent project management and organisational skills.
- Confident communicator with strong verbal, written, and presentation abilities.
- Skilled at influencing and engaging stakeholders across all levels.
- Strong IT skills, particularly in Excel, PowerPoint, and Word.
- Proactive, self-motivated, and results-driven, with the ability to work independently and collaboratively.
Contact Detail:
Vertical Advantage Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager
✨Tip Number 1
Familiarise yourself with the latest trends in the FMCG sector, especially within the chilled dairy category. This knowledge will not only help you understand the market better but also allow you to engage in meaningful conversations during interviews.
✨Tip Number 2
Network with professionals in the FMCG industry, particularly those who have experience in brand management. Attend industry events or join relevant online forums to build connections that could provide insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully managed brand strategies in the past. Highlight your analytical skills by being ready to talk about how you've used data to drive decisions and improve brand performance.
✨Tip Number 4
Showcase your creativity by thinking of innovative ideas for brand campaigns that align with sustainability and quality. Being able to present fresh concepts can set you apart from other candidates and demonstrate your fit for the role.
We think you need these skills to ace Brand Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in FMCG marketing, particularly in food or chilled categories. Use specific examples that demonstrate your understanding of brand management and strategy.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the brand and the food industry. Discuss how your skills align with the key responsibilities of the Brand Manager role, and mention any successful campaigns you've led.
Showcase Analytical Skills: In your application, emphasise your analytical abilities by providing examples of how you've used data to drive marketing decisions. Mention any tools or methodologies you are familiar with that relate to market performance analysis.
Prepare for Interviews: If selected for an interview, be ready to discuss your previous experiences in detail. Prepare to present ideas on brand strategies and how you would approach launching new products in the chilled dairy space.
How to prepare for a job interview at Vertical Advantage
✨Know Your Brands Inside Out
Before the interview, make sure you research the company's existing brands and their market positioning. Be prepared to discuss how you would enhance their brand strategies and what innovative ideas you could bring to the table.
✨Showcase Your Analytical Skills
Since the role requires a strong analytical mindset, be ready to share examples of how you've used data to drive marketing decisions in the past. Discuss specific tools or methodologies you've employed to analyse market performance.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific brand challenges or opportunities. Think about potential scenarios related to product launches or brand repositioning, and outline your strategic approach to these situations.
✨Demonstrate Stakeholder Engagement
As a Brand Manager, you'll need to influence various stakeholders. Prepare examples of how you've successfully communicated and collaborated with different teams or external partners to achieve marketing goals.
