Amazon Advertising Lead - FMCG

We’re hiring an experienced Amazon Advertising Lead to take ownership of paid media strategy and execution across Amazon marketplaces in Europe, for a high growth FMCG. This is a high-visibility role where you’ll work cross-functionally with brand, digital, media, and commercial teams to drive growth through smart, performance-led advertising across Amazon’s ecosystem. 🔑 The Role As Amazon Advertising Manager, you’ll be responsible for developing and executing lower-funnel strategies across the Amazon Marketing Cloud, Advertising Console, and DSP. You\’ll be hands-on with campaign optimisation, budget ownership, and performance reporting—while working closely with internal stakeholders to align on commercial goals. 💼 Key Responsibilities Own full-funnel Amazon advertising strategy across key EU markets, with a strong focus on lower-funnel performance. Daily and weekly optimisation of campaigns to maximise ROI and meet performance targets. Manage AMS and DSP campaigns end-to-end, including bid strategy, audience targeting, and creative testing. Monitor KPIs such as ROAS, TACoS, CTR, and CVR, and implement ongoing optimisations. Conduct regular competitor and category analysis to identify growth opportunities. Collaborate with internal creative, media, and brand teams to develop high-impact content for advertising use. Work cross-functionally with commercial and eCommerce stakeholders to ensure campaigns support broader business objectives. Present performance insights and strategic recommendations to senior leadership. 🧠 What You’ll Bring 3+ years of experience managing Amazon Advertising campaigns (AMS and DSP). Hands-on experience with both Seller Central and/or Vendor Central. Strong analytical skills and a performance marketing mindset. Experience using Amazon Advertising Console, Attribution, Brand Analytics, and tools like Helium 10 or Stackline. Proven ability to manage multiple campaigns and prioritise effectively in a fast-paced environment. Strong communication skills, including the ability to present strategy and performance to senior stakeholders. Collaborative, proactive, and results-driven approach. Fluency in English is essential; additional EU language skills are a plus. 🎁 What’s on Offer Competitive salary and bonus potential. A flexible hybrid working model. Autonomy to lead high-impact projects from strategy through execution. A collaborative and supportive team environment with strong values. Exposure to international markets and a wide-ranging consumer product portfolio. A people-first culture that values development, ownership, and innovation.