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For Companies At a Glance
- Tasks: Lead Amazon advertising strategy and optimise campaigns for maximum performance.
- Company: Fast-growing FMCG with a focus on innovation and collaboration.
- Benefits: Competitive salary, bonus potential, flexible hybrid work, and career development.
- Why this job: Make a real impact in a high-visibility role across international markets.
- Qualifications: 3+ years in Amazon Advertising, strong analytical skills, and a collaborative mindset.
- Other info: Join a supportive team that values creativity and ownership.
We’re hiring an experienced Amazon Advertising Lead to take ownership of paid media strategy and execution across Amazon marketplaces in Europe, for a high growth FMCG. This is a high-visibility role where you’ll work cross-functionally with brand, digital, media, and commercial teams to drive growth through smart, performance-led advertising across Amazon’s ecosystem.
The Role
As Amazon Advertising Manager, you’ll be responsible for developing and executing lower-funnel strategies across the Amazon Marketing Cloud, Advertising Console, and DSP. You'll be hands-on with campaign optimisation, budget ownership, and performance reporting—while working closely with internal stakeholders to align on commercial goals.
Key Responsibilities
- Own full-funnel Amazon advertising strategy across key EU markets, with a strong focus on lower-funnel performance.
- Daily and weekly optimisation of campaigns to maximise ROI and meet performance targets.
- Manage AMS and DSP campaigns end-to-end, including bid strategy, audience targeting, and creative testing.
- Monitor KPIs such as ROAS, TACoS, CTR, and CVR, and implement ongoing optimisations.
- Conduct regular competitor and category analysis to identify growth opportunities.
- Collaborate with internal creative, media, and brand teams to develop high-impact content for advertising use.
- Work cross-functionally with commercial and eCommerce stakeholders to ensure campaigns support broader business objectives.
- Present performance insights and strategic recommendations to senior leadership.
What You’ll Bring
- 3+ years of experience managing Amazon Advertising campaigns (AMS and DSP).
- Hands-on experience with both Seller Central and/or Vendor Central.
- Strong analytical skills and a performance marketing mindset.
- Experience using Amazon Advertising Console, Attribution, Brand Analytics, and tools like Helium 10 or Stackline.
- Proven ability to manage multiple campaigns and prioritise effectively in a fast-paced environment.
- Strong communication skills, including the ability to present strategy and performance to senior stakeholders.
- Collaborative, proactive, and results-driven approach.
- Fluency in English is essential; additional EU language skills are a plus.
What’s on Offer
- Competitive salary and bonus potential.
- A flexible hybrid working model.
- Autonomy to lead high-impact projects from strategy through execution.
- A collaborative and supportive team environment with strong values.
- Exposure to international markets and a wide-ranging consumer product portfolio.
- A people-first culture that values development, ownership, and innovation.
Ads Manager (Amazon)- FMCG employer: Vertical Advantage
Contact Detail:
Vertical Advantage Recruiting Team
We think you need these skills to ace Ads Manager (Amazon)- FMCG
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Ads Manager. Highlight your experience with Amazon Advertising, especially any hands-on work with AMS and DSP. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about Amazon advertising and how your previous experiences have prepared you for this role. Keep it engaging and relevant to the FMCG sector.
Showcase Your Analytical Skills: Since this role requires strong analytical skills, don’t shy away from sharing specific examples of how you've used data to drive campaign performance. We love numbers, so let’s see those KPIs in action!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Plus, we love seeing applications come directly from our site!