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- Tasks: Drive creative strategy and manage content processes for a D2C personal care brand.
- Company: Join a forward-thinking brand focused on personal care and wellness in London.
- Benefits: Enjoy a competitive salary, supportive team, and opportunities for growth and innovation.
- Why this job: Be part of a dynamic role that shapes content strategy and leads creative initiatives.
- Qualifications: 3-5 years in creative strategy, strong analytical skills, and experience with META ads required.
- Other info: Submit your CV and portfolio to showcase your creative work.
A forward thinking and growing direct-to-consumer (D2C) brand in the personal care and wellness sector is seeking a Content Strategist to join their team in London. Reporting to the Head of Growth, you’ll play a pivotal role in driving their creative strategy, owning end-to-end content processes, and shaping the way they connect with their target audience through paid campaigns and organic channels.
They are looking for an analytical and creative marketer who thrives in a fast-paced environment, bringing fresh content ideas and a strategic mindset to the table. If you’re passionate about crafting compelling ad creative, refining organic content, and leading a team to deliver results, this is the role for you!
Key Responsibilities:- Develop and execute a creative strategy focused on both paid campaigns (META as the core channel) and organic content to engage and grow our audience.
- Own the end-to-end content process, from ideation sessions and creating briefs to producing assets and managing shoot productions.
- Analyze performance metrics (CTRs, team KPIs, ad account data) to refine content and optimize campaigns, using 3rd party tools and ad libraries.
- Identify and target new audiences with tailored creative content, covering a broad range of our target market.
- Manage workflows across the business, collaborating with a freelance videographer and potentially an agency, while exploring opportunities to bring content creation in-house.
- Lead the team in brainstorming, refining ideas, and delivering high-impact assets, giving Rosie capacity to focus on broader growth initiatives.
- Stay ahead of trends, drawing inspiration from competitor ad libraries and industry benchmarks to propose innovative content ideas.
- 3-5 years of experience as a Creative Strategist, ideally in a D2C brand, ad creative agency, or similar environment.
- Strong analytical skills with a track record of using data (e.g., CTRs, ad account insights) to drive content decisions.
- A creative thinker with experience in both paid and organic content, comfortable managing shoots and working with videographers or agencies.
- Proactive and adaptable, thriving in an environment with lots of change and owning processes from start to finish.
- Experience with META ads is a must; familiarity with Sprinklr or similar tools is a plus.
- A collaborative leader who can inspire a team, refine ideas, and turn concepts into actionable assets.
- A salary of £35,000 - £45,000, commensurate with experience.
- The opportunity to shape the content strategy for a growing D2C brand.
- A dynamic, creative role with the chance to build and lead in-house content capabilities.
- A supportive team environment with plenty of room for growth and innovation.
We’re moving quickly! Please submit your CV, along with a portfolio showcasing your best creative work (ad campaigns, organic content, or shoot productions).
Content Strategist employer: Vertical Advantage Limited
Contact Detail:
Vertical Advantage Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Strategist
✨Tip Number 1
Familiarise yourself with the latest trends in D2C marketing and content strategy. Follow industry leaders on social media and engage with their content to understand what resonates with audiences, especially in the personal care and wellness sector.
✨Tip Number 2
Showcase your analytical skills by preparing case studies or examples of how you've used data to drive content decisions in previous roles. Be ready to discuss specific metrics and outcomes during interviews to demonstrate your impact.
✨Tip Number 3
Network with professionals in the D2C space, particularly those who have experience with META ads. Attend industry events or webinars to connect with potential colleagues and learn more about the challenges and opportunities in this field.
✨Tip Number 4
Prepare a portfolio that not only highlights your best creative work but also includes examples of successful campaigns where you led the content strategy. This will help you stand out as a candidate who can take ownership of the end-to-end content process.
We think you need these skills to ace Content Strategist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience as a Creative Strategist, particularly in D2C brands or ad creative agencies. Emphasise your analytical skills and any specific achievements related to content strategy.
Showcase Your Portfolio: Include a portfolio that demonstrates your best creative work. Focus on ad campaigns, organic content, and any shoot productions you've managed. This is your chance to visually showcase your skills and creativity.
Craft a Compelling Cover Letter: Write a cover letter that reflects your passion for content strategy and your understanding of the brand's mission. Mention how your experience aligns with their needs and how you can contribute to their growth.
Highlight Relevant Tools Experience: If you have experience with META ads or tools like Sprinklr, make sure to mention this in your application. Highlighting familiarity with these tools will demonstrate your readiness for the role.
How to prepare for a job interview at Vertical Advantage Limited
✨Showcase Your Creative Portfolio
Make sure to bring along a well-curated portfolio that highlights your best work in ad campaigns and organic content. This is your chance to visually demonstrate your creative strategy skills and how you've successfully engaged audiences in the past.
✨Prepare for Data-Driven Discussions
Since the role requires strong analytical skills, be ready to discuss how you've used data to inform your content decisions. Familiarise yourself with key metrics like CTRs and KPIs, and think of specific examples where your analysis led to successful campaign optimisations.
✨Demonstrate Your Leadership Skills
As a collaborative leader, it's important to convey how you've inspired and managed teams in previous roles. Prepare anecdotes that showcase your ability to brainstorm effectively, refine ideas, and turn concepts into actionable assets while leading a team.
✨Stay Ahead of Industry Trends
Research current trends in the D2C space and be prepared to discuss how you can apply these insights to the company's content strategy. Mention any competitor ad libraries or industry benchmarks you've explored, and propose innovative content ideas that could benefit the brand.
