At a Glance
- Tasks: Lead shopper marketing strategies to boost brand visibility and sales in-store.
- Company: Join a powerhouse global FMCG brand with a dynamic UK team.
- Benefits: Enjoy flexible working, a £6,000 car allowance, and performance bonuses.
- Other info: Collaborate with a visionary team and drive category growth.
- Why this job: Make a real impact by turning insights into winning retail strategies.
- Qualifications: Experience in FMCG shopper marketing and strong leadership skills required.
The predicted salary is between 75600 - 92400 £ per year.
Awesome opportunity to join this powerhouse global FMCG brand, taking full ownership of their UK Shopper Marketing and Retail Execution agenda. Backed by major international scale but powered by a close-knit, high-energy UK commercial engine, this role is the vital bridge turning brand investments into real-world conversion and category growth. Reporting directly into the Director of Commercial Strategy, you will be the driving force ensuring household-name brands win at the point of purchase across grocery, convenience, and impulse.
The remit is broad, strategic, and deeply commercial. You'll partner closely with Sales, Marketing, and Category teams to co-create differentiated, insight-driven customer activation programmes. Beyond the creative and promotional roadmap, you’ll lead on retail execution standards - establishing compliance scorecards, maximising ROI on in-store spend, and leading a passionate team focused on executional brilliance.
Background wise – we’re looking for an established Shopper Marketing, Customer Marketing, or Commercial Category leader within FMCG with deep grocery and impulse channel pedigree. If you’re a commercial heavyweight who knows how to inspire retailers, influence cross-functionally, and turn shopper insights into unbeatable shelf presence, we want to hear from you!
Flexible/hybrid working environment
£6,000 car allowance + competitive performance bonus
Broad strategic remit spanning shopper marketing, customer activation & retail execution
High-impact leadership role partnering with a visionary commercial leadership team
Requirements
- UK FMCG shopper marketing & customer activation strategy across Grocery & Impulse channels
- Translating brand & commercial plans into high-impact in-store visibility, POS & promotional campaigns
- Retail execution excellence, promotional compliance, and field effectiveness scorecards
- Cross-functional leadership bridging Sales, Category, and Marketing to drive conversion & ROI
Head of Shopper Marketing in London employer: Vertex Resourcing
Vertex Resourcing is an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation in the fast-paced FMCG sector. With a strong focus on employee growth, we provide ample opportunities for professional development and career advancement, all while being part of a supportive team that values your contributions. Located in a vibrant area, our company also offers unique advantages such as flexible working arrangements and a commitment to work-life balance, making it an ideal place for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Shopper Marketing in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Vertex Resourcing and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Vertex Resourcing are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Vertex Resourcing on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Vertex Resourcing. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Shopper Marketing in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Vertex Resourcing. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Vertex Resourcing:Show us that you’ve done your homework! In your application, briefly mention what you admire about Vertex Resourcing’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Vertex Resourcing
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Vertex Resourcing will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Vertex Resourcing, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
