Head of Shopper Marketing

Head of Shopper Marketing

Full-Time On-site
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Win at the Point of Purchase Across Top-Tier FMCG!

Job Description

Awesome opportunity to join this powerhouse global FMCG brand, taking full ownership of their UK Shopper Marketing and Retail Execution agenda.

Backed by major international scale but powered by a close-knit, high-energy UK commercial engine, this role is the vital bridge turning brand investments into real-world conversion and category growth. Reporting directly into the Director of Commercial Strategy, you will be the driving force ensuring household-name brands win at the point of purchase across grocery, convenience, and impulse.

The remit is broad, strategic, and deeply commercial. You'll partner closely with Sales, Marketing, and Category teams to co-create differentiated, insight-driven customer activation programmes. Beyond the creative and promotional roadmap, you’ll lead on retail execution standards - establishing compliance scorecards, maximising ROI on in-store spend, and leading a passionate team focused on executional brilliance.

Background wise – we’re looking for an established Shopper Marketing, Customer Marketing, or Commercial Category leader within FMCG with deep grocery and impulse channel pedigree. If you’re a commercial heavyweight who knows how to inspire retailers, influence cross-functionally, and turn shopper insights into unbeatable shelf presence, we want to hear from you!

Flexible/hybrid working environment

£6,000 car allowance + competitive performance bonus

Broad strategic remit spanning shopper marketing, customer activation & retail execution

High-impact leadership role partnering with a visionary commercial leadership team

Requirements

  • UK FMCG shopper marketing & customer activation strategy across Grocery & Impulse channels
  • Translating brand & commercial plans into high-impact in-store visibility, POS & promotional campaigns
  • Retail execution excellence, promotional compliance, and field effectiveness scorecardsCross-functional leadership bridging Sales, Category, and Marketing to drive conversion & ROI

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Head of Shopper Marketing employer: Vertex Resourcing

Vertex Resourcing is an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation in the fast-paced FMCG sector. With a strong focus on employee growth, we provide ample opportunities for professional development and career advancement, all while being part of a supportive team that values your contributions. Located in a vibrant area, our company also offers unique advantages such as flexible working arrangements and a commitment to work-life balance, making it an ideal place for those seeking meaningful and rewarding employment.

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Contact Details:

Vertex Resourcing Recruitment Team