Senior Marketing Manager – UK & Ireland Pharma Launch Lead

This is an exciting opportunity to be a part of the Team launching innovative breakthrough treatments for Cystic Fibrosis patients. The Senior Marketing Manager position is responsible for developing and executing UK/Ireland Marketing plans for several in-line CF medicines. This would include all elements of commercial product management and working with a cross functional team to deliver successful achievement of agreed objectives.

Key Responsibilities

• Lead the UK/Ireland marketing activities for 5 in-line products including our latest medicine launched recently.
• Lead planning, development and approval of key programs and materials in close collaboration with cross functional teams including peer-to-peer programme.
• Lead brand planning exercise and ensure all year-round monitoring of plan.
• Identify knowledge gaps and information needs and then implement market research to answer these.
• Develop and implement the UK/Ireland omnichannel strategy and deliver progress against our digital maturity targets in the affiliate.
• Develop the UK/Ireland congress strategy, promotional tactics and engagement plans at key International, regional and local meetings.
• Manage line extensions and launch-readiness meetings and tracker.
• Communicate effectively with cross functional team to ensure implementation of launch plan.
• Manage and maximize brand budget and develop / track KPIs for all key projects.
• Manage budget for all assigned projects.
• Contribute to a number of other EU & global marketing efforts including, but not limited to: lifecycle management and global brand development.

Education

• A Bachelor's degree in marketing, business and/or a science discipline or equivalent qualifications.

Skills & Experience

• Significant experience in the specialty pharmaceutical and/or biotech industries; comprised of relevant marketing, demonstrating progression of responsibility.
• Results oriented and excellent analytical, communication and collaboration skills.
• Orphan drug / rare disease experience preferred.
• Demonstrated excellence in strategic & tactical implementation and project planning.
• An entrepreneurial spirit and ability to develop creative solutions to complex problems.
• Proven ability to work effectively as part of a highly matrixed, cross functional team.
• Proven ability to meet deadlines on multiple projects.
• Proven ability to work with outside business partners and vendors.
• A strong understanding of the UK legal and regulatory environment.
• Ability to work independently and make decisions with occasional consultation from supervisor is critical.
• Willingness to travel within Europe as required.

Flex Designation

Hybrid-Eligible Or On-Site Eligible

Flex Eligibility Status

In this Hybrid-Eligible role, you can choose to be designated as: Hybrid: work remotely up to two days per week; or select On-Site: work five days per week on-site with ad hoc flexibility.

Note: The Flex status for this position is subject to Vertex’s Policy on Flex @ Vertex Program and may be changed at any time.

Company Information

Vertex is a global biotechnology company that invests in scientific innovation. Vertex is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any characteristic protected under applicable law. Vertex is an E-Verify Employer in the United States. Vertex will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law. Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position for which the applicant has applied should make a request to the recruiter or hiring manager, or contact Talent Acquisition at ApplicationAssistance@vrtx.com.