Technical Product Marketing Manager

This position is responsible for developing and executing go-to-market strategy for organizational products and services. The role delivers consistent messaging that highlights the organization's differentiated value proposition in all sales collateral, conducts knowledge transfer and training of both the direct and indirect sales channels.

Essential Job Functions and Responsibilities:

• Manages technical product and solution positioning, messaging by prospective buyer role, and ways to overcome competitive objections.
• Builds and maintains proactive, positive relationships with key individual analysts.
• Supports marketing programs, campaigns, and additional assets with content and messaging to drive demand.
• Conducts market research and competitive analysis to understand the competitive landscape in order to make recommendations on segmentation and targeting strategies and to position the organization's product offering and showcase differentiators.
• Defines the user journey and prospect communication touchpoints and identifies other relevant engagement and activation points to drive conversion.
• Collaborates with Product teams to plan and execute promotion and education around new features to drive new revenue and existing customer engagement.
• Contributes to the execution of go-to-market plans and ensures internal organizational readiness.
• Translates technical complexities into clear and digestible product benefits that users can understand and utilize.
• Assesses the effectiveness of the marketing programs that support organizational products on an ongoing basis and reports back to the business on required changes.
• Contributes to core messaging across the organization.
• Participates in projects and performs other duties as assigned.
• Occasional business travel may be required.

Knowledge, Skills and Abilities:

• Strong technical and marketing skills, project and program management, knowledge of the competitive landscape, and a deep understanding of buyer personas.
• Working knowledge of major ERP, e-commerce, and procurement systems (ex. SAP, Oracle, NetSuite, Magento, Ariba).
• Deep understanding of enterprise software environments, scalability, and high availability.
• Broad understanding of architecture & technical integrations.
• Comprehensive understanding of the marketing and product planning process.
• Excellent knowledge of marketing strategies and tactics, with the ability to measure ROI.
• Strong analytical skills and passion for analysing products, competitors, and market dynamics.
• Strong presentation skills for external presentations to internal and external audiences.
• Exceptional written and verbal communication skills.
• Must be detail-oriented and able to manage multiple projects and be customer-focused.
• Excellent interpersonal skills to work with internal and external stakeholders.
• Proven ability to meet tight deadlines and handle complex problems with minimal supervision.
• Track record of working with diverse stakeholders across the company to execute complex operational projects.
• Comfortable in a fast-paced environment and able to manage ambiguity.

Education and Training:

• Bachelor's Degree required, MBA a plus.
• Ten (10) plus years of experience in product marketing, program management, consulting, business planning, or customer service technology sector.
• Experience in launching new high-tech products and communicating benefits.
• Experience in conducting market analysis, developing market messaging, and communicating benefits.
• Experience working with a variety of partner types (Technology, SI, VAR) and supporting a diverse set of sales channels and ecosystems.
• Experience working with ecosystem user groups, meet-ups and leadership as both a demand and influence channel.
• Experience in the launch of new services and products which involve collaboration across cross-functional teams.
• Or equivalent combination of education and/or experience.

Other Qualifications:

• Communicate with Clarity – be clear, concise and actionable. Be relentlessly constructive. Seek and provide meaningful feedback.
• Act with Urgency – adopt an agile mentality – frequent iterations, improved speed, resilience. 80/20 rule – better is the enemy of done. Don’t spend hours when minutes are enough.
• Work with Purpose – exhibit a “We Can” mindset. Results outweigh effort. Everyone understands how their role contributes. Set aside personal objectives for team results.
• Drive to Decision – cut the swirl with defined deadlines and decision points. Be clear on individual accountability and decision authority. Guided by a commitment to and accountability for customer outcomes.
• Own the Outcome – defined milestones, commitments and intended results. Assess your work in context, if you’re unsure, ask. Demonstrate unwavering support for decisions.

Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing and Sales
Industry: Software Development

The above statements are intended to describe the general nature and level of work being performed by individuals in this position. Other functions may be assigned, and management retains the right to add or change the duties at any time.