At a Glance
- Tasks: Lead our social media strategy and create engaging content for LinkedIn, Instagram, and TikTok.
- Company: Join Vertage, a dynamic HR service provider shaping the future of workforce solutions.
- Benefits: Opportunity to work closely with leadership and make a real impact on brand presence.
- Other info: Fast-paced environment with opportunities for creativity and growth.
- Why this job: Be at the forefront of building a new brand's online identity and voice.
- Qualifications: 10+ years in social media management with strong skills in content creation and analytics.
The predicted salary is between 56700 - 69300 £ per year.
Vertage is a new brand with a lot to say, and social is where much of it will be seen first. As Senior Social Media Manager, you own how Vertage and its leaders show up online. LinkedIn is the priority. Instagram and TikTok extend our reach to new audiences and future talent.
Your role
Your first priority is to build the profile of our new brand and the online presence of our executive leaders. You run the social presence across our brand and leadership channels, from the content calendar to the posts themselves. You decide what we say, in which format and when, and you work closely with communications, brand, talent and regional teams to keep it consistent.
A large part of the role is working with senior leaders. You help them build a credible, recognisable presence on LinkedIn, and you turn their ideas into posts that sound like them. This is an individual role with a global remit. You work without a team, freelancers or agencies, so you are hands‑on: you plan, write, design and edit. There is a budget for paid social and tools.
What you will do
- LinkedIn and leadership channels
- Lead our LinkedIn strategy across the company page, executive profiles and employee advocacy
- Shape leaders’ ideas into posts that sound like the person, not like a template
- Advise leaders on what to post, when to post it and when to stay quiet
- Content and channels
- Build and run the social calendar across brand and leadership channels, keeping timing, tone and messaging aligned
- Grow our presence on Instagram and TikTok, adapting content and tone to each channel
- Create graphics, carousels and short‑form video, including edited clips, Reels and TikToks
- Plan social around launches, research releases, events and news moments
- Performance and brand protection
- Track results by channel, report monthly and change course when something is not working
- Monitor conversations and respond quickly and well
- Keep every post on voice and within our PR governance
What you bring
Essential
- 10 or more years managing social media, in-house or at an agency, ideally in B2B
- A proven record of growing engagement and audience on LinkedIn
- Hands‑on experience running Instagram and TikTok, and a clear view of how content needs to change between channels
- Practical skill in visual and video creation, for example in Canva, Adobe Creative Suite, Premiere or CapCut
- Experience managing social for senior leaders or executive‑level profiles
- Excellent writing skills and a clear point of view on what good content looks like
- Confidence with analytics, and the ability to turn numbers into decisions
Nice to have
- Experience in a SaaS or HR tech company
- A background in brand launches, rebrands or transformation communications
- Experience in a fast‑changing organisation
- Paid social and employer brand experience
You use AI tools as part of how you work, you are comfortable when priorities shift, and you think critically about what is worth posting.
About Vertage
Vertage is an international HR service provider that helps organisations find and deploy external professionals. We combine services, technology and expertise in workforce solutions.
Why join us
You will help shape how a new brand shows up from day one, with real access to leadership and room to make your mark. It is a fast‑moving environment and priorities will shift. If you like building brands, you will thrive here.
Senior Social Media Manager in London employer: Vertage
Join a forward-thinking HR-tech company that is at the forefront of digital transformation, where your role as an Enterprise Architect will directly influence the architecture of innovative AI-enabled products. With a strong emphasis on collaboration and mentorship, you'll thrive in a culture that values technical expertise over hierarchy, while enjoying opportunities for professional growth in a dynamic, hybrid work environment across multiple international locations. Experience the unique advantage of shaping a global platform that prioritises security and scalability from day one.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Social Media Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Vertage and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Vertage are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Vertage on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Vertage. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Social Media Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Vertage. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Vertage:Show us that you’ve done your homework! In your application, briefly mention what you admire about Vertage’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Vertage
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Vertage will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Vertage, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
