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For Companies At a Glance
- Tasks: Create and manage engaging content for service lines, from blogs to sales guides.
- Company: Join Version 1, a forward-thinking tech company with a collaborative vibe.
- Benefits: Enjoy a competitive salary, bonuses, and opportunities for professional growth.
- Why this job: Make an impact by crafting compelling marketing materials that drive success.
- Qualifications: 3-5 years in marketing, strong content creation skills, and a knack for collaboration.
- Other info: Fast-paced environment with room for creativity and career advancement.
The predicted salary is between 36000 - 60000 £ per year.
Key Responsibilities
- Service line content creation and management for assigned service lines.
- Create, update and maintain service line collateral, including: service line decks, datasheets, case studies, sales guides, explainer videos, blogs, thought leadership and landing pages.
- Website content for service lines, including sector-specific variants (according to sector plans and in collaboration with sector marketing and domain experts).
- Support the creation and evolution of new service lines, offerings and value propositions.
- Apply consistent branding, messaging and formatting across all service line materials.
- Ensure allocated service line marketing activity aligns to the overall marketing plan and organisational priorities.
- Develop internal sales enablement content to support sales conversations and awareness for allocated service lines.
- Support the organisation of sales enablement sessions or communications for all service lines.
- Collaborate with learning and development for service line training content across all service lines.
- Contribute to and create weekly service line updates and internal communications to keep sales teams informed of new and updated collateral across all service lines.
- Support allocated service line-led campaigns, e.g., email nurture, live/on-demand service line webinars.
- Assist with creation of allocated service line content for inbound landing pages.
- Work with partner marketing teams to develop service-line-aligned collateral for AWS, Microsoft, Oracle and other partners, where relevant.
- Work closely with Sector Marketing to deliver sector-specific service line content (e.g., Public Sector, Financial Services, Manufacturing).
- Adapt allocated core service line messaging for sector needs, whitespace opportunities and ABM campaigns as appropriate.
- Collaborate with Digital Marketing to update and optimise allocated service line web pages.
- Understand allocated service line content keywords for optimal searchability and work with SEO specialists to prioritise keyword improvements and page performance enhancements.
- Contribute to tracking marketing-generated and marketing-influenced opportunities across service line campaigns.
- Support the Head of Service Line Marketing with reporting, dashboards and insights.
Qualifications
- Essential: 3–5 years’ experience in a marketing role — ideally in B2B, technology, IT services or product marketing.
- Skill in translating complex technical details into clear, easy-to-understand language, presentations and sales materials.
- Strong content creation skills (written, visual or structured content such as decks, playbooks, guides).
- Experience executing or supporting marketing campaigns across multiple channels; social media, website, video.
- Ability to manage multiple priorities and work with cross-functional teams.
- Strong organisational and project management skills.
- Excellent communication skills and stakeholder management capability.
- Desirable: Experience working in service line marketing, sector marketing, or sales enablement.
- Understanding of cloud, data, AI, managed services or enterprise applications.
- Experience working with SEO and website content management.
- Experience working directly with sales teams and/or solution leads.
- Familiarity with partner marketing (AWS, Microsoft, Oracle).
Personal Attributes
- Proactive and self-motivated.
- High attention to detail.
- Comfortable working in a fast-paced environment with multiple deliverables.
- Collaborative and relationship-oriented.
- Creative thinker with problem-solving mindset.
- Ability to manage differing personalities with competing priorities.
- Can meet deadlines.
Success Measures
- Contribution to marketing generated pipeline and in particular, pipeline generated from inbound enquiries from service line ‘talk to us’ forms.
- Creative use of AI in delivering efficiency in the role (operating within Version 1 AI policies).
- Quality and consistency of service line content.
- Adoption and usage of sales enablement materials.
- Responsiveness and collaboration with internal stakeholders.
- Clarity and accuracy of service line messaging across channels.
Why join Version 1?
Share in our Success: Excellent base salary plus bonus.
Service Line Marketing Executive employer: Version 1
Contact Detail:
Version 1 Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Service Line Marketing Executive
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best work, especially if it relates to service line marketing. This could be anything from case studies to content you've created. Having tangible examples can really set you apart.
✨Tip Number 3
Prepare for interviews like a pro! Research the company and its service lines thoroughly. Be ready to discuss how your experience aligns with their needs and come armed with questions that show your interest in their marketing strategies.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Service Line Marketing Executive
Some tips for your application 🫡
Show Off Your Content Skills: Make sure to highlight your content creation skills in your application. We want to see how you can turn complex ideas into engaging materials like decks, blogs, and case studies. Use examples from your past work to demonstrate your flair for clear and compelling communication.
Tailor Your Application: Don’t just send a generic application! Tailor your CV and cover letter to reflect the specific responsibilities mentioned in the job description. We love seeing candidates who take the time to align their experience with what we’re looking for, especially in service line marketing.
Be Proactive and Creative: We’re on the lookout for proactive thinkers! In your application, share instances where you’ve taken initiative or come up with creative solutions in your previous roles. This will show us that you’re not just a follower but someone who can drive projects forward.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way to ensure your application gets the attention it deserves. Plus, you’ll find all the details about the role and our company culture there!
How to prepare for a job interview at Version 1
✨Know Your Service Lines
Before the interview, dive deep into the service lines you'll be working with. Understand their unique selling points and how they fit into the broader market. This will help you speak confidently about how your skills can enhance their marketing efforts.
✨Showcase Your Content Skills
Prepare examples of your previous work in content creation, especially in B2B or tech environments. Bring along case studies, decks, or any collateral you've developed. This will demonstrate your ability to translate complex information into engaging materials.
✨Be Ready for Collaboration Questions
Expect questions about your experience working with cross-functional teams. Think of specific instances where you collaborated with sales, digital marketing, or sector experts. Highlight your communication skills and how you managed differing priorities.
✨Understand SEO and Digital Marketing
Brush up on your knowledge of SEO and website content management. Be prepared to discuss how you would optimise service line web pages and improve searchability. Showing that you understand these concepts will set you apart as a candidate who can contribute to their digital strategy.
