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- Tasks: Lead marketing strategies to enhance reputation and drive revenue in the private sector.
- Company: Join Version 1, a trusted tech services provider with over 28 years of experience.
- Benefits: Enjoy flexible working, profit sharing, and a supportive, inclusive culture.
- Why this job: Be part of a fast-growing consultancy that values innovation and employee success.
- Qualifications: Experience in B2B marketing, especially in technology services, is essential.
- Other info: Opportunities for professional growth and access to cutting-edge tech benefits.
The predicted salary is between 48000 - 84000 £ per year.
Version 1 has celebrated over 28 years in Technology Services and continues to be trusted by global brands to deliver solutions that drive customer success. We’re also an award-winning employer reflecting how employees are at the heart of Version 1.
As a consultancy and service provider, Version 1 is a digital-first environment, and we do things differently. We’re focused on our core values; using these we’ve seen significant growth across our practices and our Digital, Data and Cloud team is preparing for the next phase of expansion. This creates new opportunities for driven and skilled individuals to join one of the fastest-growing consultancies globally.
As a Head of Private Sector Marketing you will be responsible for developing, optimising and executing marketing strategies that build reputation, improve customer relationships, and drive and support revenue within the sector. You will work closely with cross functional teams to create and implement marketing campaigns that resonate with our customers and support our business objectives. The role requires deep understanding of customer marketing and campaign management, with emphasis on proving return on investment (ROI) and reporting to key stakeholders.
Key Responsibilities- Lead the sector strategy across a portfolio of campaigns, working with key stakeholders to achieve revenue objectives, drive engagement, and grow the customer base while attracting new customers.
- Operate as a business partner, taking ownership of proactive planning and regular reporting to sector and marketing leadership.
- Lead on the creation of customer centric value propositions and solutions within the sector, with alliances and partners where relevant.
- Employ an Account Based Marketing (ABM) approach to our customers within the sector (1:1, 1:few, 1:many) to ensure a personalised experience for customers.
- Conduct market research and sector analysis to develop trend reports and identify evolving sector customer needs and pain points.
- Provide deep insight into our customers identifying opportunities for wider cross-selling and marketing solutions.
- Lead on the execution of sector marketing activities, including but not limited to: events, campaigns, market research, deal based marketing, partners marketing, awards, content, and executive engagement.
- Monitoring progress, identifying and reporting exceptions and deviations from plans, timelines, and budget.
- Proactive budget management for campaigns and wider sector marketing.
- Experience in B2B marketing, preferably in technology services.
- Experience of executing ABM initiatives, sector campaigns, or demonstrable success impacting pipeline growth and support.
- Sector knowledge/experience of working with private sector customers is desired.
- Experience working with AI tools for efficiency gains.
- A strong understanding of effective sector marketing and customer trends/behaviour.
- Proven ability to work collaboratively and cross-functionally, with experience of working closely with a commercial team.
- Excellent, authentic communication and interpersonal skills with a solution mindset.
- Strong project management skills with the ability to manage multiple projects simultaneously and meet deadlines.
- Analytical skills to interpret data and adjust campaigns accordingly.
Why join Version 1? Share in our Success: Excellent base salary plus quarterly profit share bonus. Inclusive Culture: We celebrate diversity and are committed to creating an inclusive environment for all employees. Professional Growth: We offer peer mentorship programs and career development opportunities to help you reach your full potential. Work-Life Balance: We understand the importance of work-life balance and offer flexible working arrangements. Supportive Community: Join a team that values collaboration, respect, and mutual support.
At Version 1, we believe in providing our employees with a comprehensive benefits package that prioritises their well-being, professional growth, and financial stability. We also offer a range of tech-related benefits, including an innovative Tech Scheme to help keep our team members up-to-date with the latest technology. We prioritise the health and safety of our employees, providing private medical and life insurance coverage, as well as free eye tests and contributions towards glasses. Our team members can also stay ahead of the curve with incentivised certifications and accreditations, including AWS, Microsoft, Oracle, and Red Hat. Our employee-designed Profit Share scheme divides a portion of our company's profits each quarter amongst employees. We are dedicated to helping our employees reach their full potential, offering Pathways Career Development Quarterly, a programme designed to support professional growth.
PLUS, many more exciting benefits… drop us a note to find out more.
Head of Private Sector Marketing employer: Version 1 Group
Contact Detail:
Version 1 Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Private Sector Marketing
✨Tip Number 1
Familiarise yourself with the latest trends in B2B marketing, especially within the technology services sector. Understanding how companies like Version 1 leverage partnerships with major players like Microsoft and AWS can give you insights into effective strategies that resonate with their customer base.
✨Tip Number 2
Network with professionals who have experience in Account Based Marketing (ABM). Engaging with industry peers can provide you with valuable insights and best practices that you can bring to your role, showcasing your proactive approach during interviews.
✨Tip Number 3
Demonstrate your analytical skills by preparing case studies or examples of how you've successfully interpreted data to adjust marketing campaigns in the past. This will highlight your ability to drive ROI and make data-driven decisions, which is crucial for the Head of Private Sector Marketing role.
✨Tip Number 4
Research Version 1's recent awards and recognitions, such as the Global Microsoft Modernising Applications Partner of the Year Award. Being knowledgeable about the company's achievements will not only impress during interviews but also help you align your marketing strategies with their core values and objectives.
We think you need these skills to ace Head of Private Sector Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B marketing, particularly within technology services. Emphasise any previous roles where you executed Account Based Marketing (ABM) initiatives or sector campaigns.
Craft a Compelling Cover Letter: In your cover letter, demonstrate your understanding of the private sector and how your skills align with Version 1's goals. Mention specific achievements that showcase your ability to drive revenue and improve customer relationships.
Showcase Analytical Skills: Provide examples in your application of how you've used data to inform marketing strategies and adjust campaigns. Highlight any experience with market research and sector analysis that led to successful outcomes.
Highlight Collaboration Experience: Since the role requires working closely with cross-functional teams, include instances where you've successfully collaborated with commercial teams or other departments to achieve marketing objectives.
How to prepare for a job interview at Version 1 Group
✨Understand the Company Culture
Before your interview, take some time to research Version 1's values and culture. They pride themselves on being an inclusive environment that celebrates diversity. Showing that you align with their core values can set you apart from other candidates.
✨Demonstrate Your B2B Marketing Experience
Be prepared to discuss your previous experience in B2B marketing, especially within technology services. Highlight specific campaigns you've executed and the impact they had on revenue growth. This will showcase your ability to drive results in a similar role.
✨Showcase Your Analytical Skills
Since the role requires interpreting data to adjust campaigns, be ready to provide examples of how you've used analytics in past projects. Discuss any tools or methodologies you've employed to measure ROI and improve campaign effectiveness.
✨Prepare for Cross-Functional Collaboration Questions
Version 1 values collaboration across teams. Think of examples where you've successfully worked with different departments, such as sales or product development, to achieve common goals. This will demonstrate your ability to operate as a business partner.
