Digital Marketing Specialist in Derry

Company Description

VERSANT is a leading force in news, sports and entertainment - home to iconic and trusted brands that inspire, inform, and delight audiences. Our unique combination of content, technology and services enriches the cultural fabric, igniting passions, sparking conversations, and connecting people to what they love most.

As an independent, publicly traded company, VERSANT brings together powerhouse cable networks - including USA Network, CNBC, MS NOW (formerly MSNBC), Oxygen, E, SYFY, and Golf Channel - with dynamic digital and direct-to-consumer brands such as Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. Together, these businesses reflect our commitment to delivering exceptional experiences across every screen and service.

VERSANT is an industry-changing media company fueled by innovation and an entrepreneurial spirit. With a strong foundation and a forward-looking vision, VERSANT empowers creativity, embraces change, and drives connection in an ever-evolving world.

Job Description

We are looking for a Digital Marketing Specialist to support the delivery of PPC and social media marketing across B2C and B2B campaigns. This is an entry-level role offering hands-on experience across paid media, social platforms and international marketing, supporting campaigns in the UK, Europe and Australia. It is ideal for someone at the early stages of their marketing career who is keen to build practical skills in performance marketing within a fast-paced, data-driven team.

You will work closely with experienced specialists across CRM, design and content, contributing to live campaigns while developing a strong foundation in digital marketing execution and optimisation.

Key Responsibilities

• Performance Marketing
  • Support the setup, execution and day-to-day management of PPC campaigns across Google Search and Display.
  • Paid Social platforms including Meta, TikTok and LinkedIn (where relevant).
  • Assist with keyword research, audience targeting and ad copy testing.
  • Monitor campaign performance against agreed KPIs (e.g. CTR, CPA, conversions).
  • Maintain accurate campaign structures, tracking and naming conventions.
  • Support regular reporting and performance reviews.
• Social Media
  • Manage organic and paid social media posting schedules across agreed channels.
  • Upload, schedule and QA social content and ads.
  • Work closely with the design team to ensure creative assets are optimised for each platform.
  • Support engagement activity and community management where required.
  • Assist with social performance tracking and insights.
• Campaign Delivery
  • Support the delivery of integrated campaigns across multiple markets.
  • Ensure campaigns are launched accurately and on time.
  • Work closely with CRM and design colleagues to support joined-up marketing activity.
  • Collaborate with local team members to support copy and content localisation where needed.
• Learning & Development
  • Develop hands-on experience using industry-leading digital marketing platforms.
  • Build practical knowledge of performance marketing best practices.
  • Stay up to date with digital trends, platform updates and emerging channels.
  • Contribute ideas for testing, optimisation and continuous improvement.

Qualifications

To be considered for the role, candidates must be able to demonstrate:

• 1 year of experience in a marketing related role.
• Degree or qualification in Marketing, Business or a related field.
• Strong interest in digital marketing and performance media.
• Analytical mindset with good attention to detail.
• Comfortable working with data, spreadsheets and reporting.
• Well organised with good time-management skills.
• Willingness to learn, adapt and take on feedback.
• Strong communication and collaboration skills.

Additional skills and experience that would be advantageous:

• Basic knowledge of Google Ads or paid social platforms.
• Interest in sport, technology or digital platforms.
• European language skills (desirable but not required).

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with a VERSANT Media employee at one of our locations prior to a hiring decision. VERSANT Media's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation.