At a Glance
- Tasks: Lead the growth of GolfPass, driving membership and engagement across international markets.
- Company: Join Versant, a dynamic media and entertainment company shaping culture and connections.
- Benefits: Enjoy competitive pay, generous perks, and a supportive work-life balance.
- Other info: Opportunity for career growth in an innovative tech environment.
- Why this job: Make a real impact in the golf industry while developing your career in a collaborative team.
- Qualifications: Experience in managing subscriptions and using data to drive commercial success.
The predicted salary is between 56700 - 69300 £ per year.
Company Description
VERSANT (Nasdaq: VSNT) is an industry-changing media and entertainment business and home to trusted brands that shape culture, inform audiences, and build lasting connections.
It operates across four core markets: political news and opinion, business news and personal finance, golf, and sports and genre entertainment.
These markets are served through a powerful portfolio of iconic and innovative brands, including CNBC, MS NOW, USA Network, Golf Channel, Oxygen, E!, SYFY, and Versant's sports division USA Sports, along with complementary digital assets including Fandango, Rotten Tomatoes, Golf Now and Golf Pass.
BRS Golf Ltd, a division of Versant's Digital Platforms and Ventures, is an innovative technology company that powers solutions to better connect golfers and golf courses.
Our BRS Golf course management software helps golf course partners grow rounds and revenue while managing their day-to-day operations.
Golf Now is the world's largest online tee time marketplace, connecting millions of golfers with courses worldwide, while Golf Pass is our golf membership program, offering members exclusive benefits, savings and golf content designed to help them get more from the game.
From our award-winning international HQ in Belfast, our teams develop and support web and mobile products used by golfers and golf course operators around the world.
We combine technology, industry expertise and a passion for golf to help our partners build more profitable and sustainable businesses while creating better experiences for golfers.
We take pride in offering an exceptional team member experience, with generous benefits and perks designed to provide financial security, support wellbeing and promote a healthy work-life balance.
Learn more about working with BRS Golf at www. brsgolf. com/web/careers .
This is an opportunity to join a growing international business, help shape the future of golf technology and build your career as part of a collaborative, ambitious team.
Job Description
- We are looking for a
- Subscription & Growth Lead to take end-to-end commercial ownership of
Golf Pass across our International markets.
This is a key role focused on driving the commercial performance and continued evolution of Golf Pass, bringing together Product, Marketing, Operations, Support and Finance to grow membership, engagement, retention and recurring revenue.
You will set the strategy, identify the highest-impact growth opportunities and mobilise cross-functional teams to continually improve the member proposition and subscription performance.
Combining strong commercial judgement with customer insight and an understanding of subscription economics, you will turn opportunities into clear priorities and measurable outcomes across multiple markets.
This is an ownership-led, hands-on role.
You will be accountable for Golf Pass International’s commercial outcomes, using data and insight to set priorities, identify opportunities and drive initiatives forward.
You will work closely with specialist teams across Product, Marketing/CRM, Operations, Support and Finance, while taking on direct analysis and execution where needed to deliver results.
Key responsibilities include;
- 1. Commercial strategy & ownership
- Define and execute the Golf Pass International strategy, aligned with company goals, budgets and wider Golf Now priorities.
- Own the commercial scorecard for Golf Pass, including member growth, conversion, activation, engagement, renewal, churn and subscription revenue.
- Own forecasting, budget performance and the commercial business cases for major Golf Pass initiatives.
- Act as the internal subject matter expert and single point of accountability for Golf Pass International performance.
- 2. Proposition, pricing & product evolution
- Own the evolution of the Golf Pass membership proposition, including benefits, pricing, packaging, promotions and market-specific adaptations.
- Develop a clear view of what members and prospective members value in each market and use this to shape proposition priorities.
- Partner with Product to define, prioritise and measure subscription features and member benefits, supported by clear commercial cases.
- Ensure the International proposition reflects local customer behaviour and market dynamics rather than relying on a one-size-fits-all approach.
- 3. Growth, engagement & retention
- Identify the biggest opportunities across acquisition, join conversion, engagement, renewal and churn.
- Develop and prioritise retention and proactive churn-reduction initiatives.
- Partner with Marketing and CRM teams on lifecycle strategy, segmentation, promotional plans and member communications, with clear objectives and measurement.
- Assess how Golf Pass membership influences wider Golf Now customer value, including booking behaviour and marketplace engagement where relevant.
- 4. Insight, experimentation & optimisation
- Use member behavior, funnel data, customer feedback and market insight to identify performance gaps and growth opportunities.
- Define hypotheses, success measures and post-test recommendations for major experiments and initiatives.
- Turn performance reporting into clear actions, priorities and decisions rather than reporting activity alone.
- 5. Cross-functional leadership & delivery
- Align Product, Marketing, Operations, Support and Finance around a focused set of Golf Pass priorities and outcomes.
- Drive resolution of systemic issues affecting the subscription lifecycle, including billing, renewal, member communications and support experience, through the appropriate functional owners.
- Create clear briefs, business cases and prioritisation recommendations to secure delivery resources and maintain momentum.
- Present performance, opportunities, risks and recommendations to senior leadership on a regular basis.
Qualifications
- Minimum mandatory requirements
- Experience owning or commercially managing a consumer subscription, membership or recurring-revenue proposition.
- Demonstrated ability to use data and customer insight to identify performance opportunities and translate them into commercial actions and experiments.
- Experience working cross-functionally with Product, Marketing/CRM, Finance and Operations to deliver measurable outcomes.
- Strong commercial and analytical capability, including forecasting, prioritisation and business-case development.
- Clear, confident communication skills with the ability to present performance, recommendations and trade-offs to senior stakeholders.
Desirable experience
- Knowledge of golf or the golf industry; helpful, but not essential.
- CRM and lifecycle marketing experience, including segmentation and retention programmes.
- Experience in digital consumer products, marketplaces, travel, leisure, fitness, loyalty or other membership-led businesses.
- Familiarity with subscription billing platforms and recurring-revenue operating models.
- Experience using SQL or similar data-querying tools to independently access, interrogate and analyze data to support commercial decision-making.
- Additional Information
As part of our selection process, external candidates may be required to attend an in-person interview with a VERSANT Media employee at one of our locations prior to a hiring decision.
VERSANT Media's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation.
You can submit your request to
[email protected] .
VERSANT Media is not accepting unsolicited assistance from search firms for this employment opportunity.
All resumes submitted by search firms to any employee at VERSANT via-email, the Internet, or in any form and/or method without a valid written Statement of Work in place for this position from VERSANT's Talent Acquisition team will be deemed the sole property of VERSANT.
No fee will be paid in the event the candidate is hired by VERSANT as a result of the referral or through other means.
Subscription Growth Lead, GolfPass Intl in Belfast employer: Versant
At CNBC, part of the innovative Versant family, we pride ourselves on fostering a dynamic and inclusive work culture that champions employee growth and development. Located in London, our HR Generalist role offers a unique opportunity to engage with a diverse team while contributing to impactful projects across the international business landscape. With comprehensive benefits and a commitment to professional advancement, CNBC is an exceptional employer for those seeking meaningful and rewarding careers in the media and entertainment industry.
StudySmarter Expert Advice🤫
We think this is how you could land Subscription Growth Lead, GolfPass Intl in Belfast
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Versant and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Versant are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Versant on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Versant. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Subscription Growth Lead, GolfPass Intl in Belfast
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Versant. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Versant:Show us that you’ve done your homework! In your application, briefly mention what you admire about Versant’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Versant
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Versant will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Versant, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
