Sales Representative in Belfast

Company Description BRS Golf is the leading provider of management software to golf clubs throughout the UK and Ireland, with GolfNow being the world’s largest online golf reservation platform. Our technology, services and distribution platform help golf courses increase their rounds and revenue, expand their markets and manage their businesses more effectively. This is an exciting time for the golf industry. At BRS and GolfNow, we are playing a leading role in shaping its future, challenging the status quo, developing innovative technology solutions, and helping our course partners operate more effectively.

Job Description Generating new business opportunities sits at the core of this role. This is a high-energy Sales Representative role, suited to someone who thrives in a fast-paced environment, enjoys engaging prospective customers, and is motivated by achieving and exceeding targets. You will be responsible for generating new business opportunities through outbound prospecting activities, taking ownership of opportunities aligned to Sales Representative targets, while qualifying and generating leads for larger technology opportunities for the Market Sales Managers.

Success in this role requires resilience, strong communication, analytical skills, commercial awareness, and the ability to consistently create opportunities through high-volume outreach activity to deliver on the following key responsibilities:

• Drive outbound sales activity through cold calling, email outreach and lead generation campaigns to identify, engage and qualify prospective golf club partners.
• Build and manage a healthy sales pipeline by proactively sourcing, qualifying and progressing new business opportunities.
• Develop and manage sales opportunities through the full sales cycle, from initial engagement and discovery through proposal, negotiation and close.
• Achieve and exceed sales targets through effective opportunity management, commercial acumen and closing capability.
• Qualify prospective customers and coordinate demonstrations for the Market Sales Managers, ensuring a consistent flow of high-quality opportunities into the sales pipeline.
• Become a trusted expert in our products, commercial offerings, sales process and competitive landscape, using a consultative approach to communicate the value of BRS Golf and GolfNow solutions.
• Consistently achieve and exceed activity, pipeline and lead generation KPIs through effective prospecting, qualification and opportunity management.
• Maintain accurate records of prospect interactions, pipeline activity and opportunity progression within Salesforce.
• Build strong relationships with key decision-makers through professional engagement, networking and follow-up activity.
• Work collaboratively with sales and marketing colleagues to support campaigns, develop sales materials and contribute to overall commercial success.
• Represent the business professionally across all customer interactions and, when required, at exhibitions, conferences and industry events to generate leads and increase brand awareness.

Qualifications The role will be based in our International HQ in Belfast and is suited to candidates who are motivated, target-driven, and passionate about sales and business development. A hybrid working model will apply. To be considered for the role, candidates must have:

• 3+ years' experience in business development or new business sales roles, ideally within a SaaS or technology-driven environment.
• Proven experience in cold calling, outbound prospecting, and generating new business opportunities.
• Strong communication, negotiation, and relationship-building skills with confidence speaking to decision-makers over the phone and via video meetings.
• A results-driven mindset with a track record of meeting and exceeding sales targets and activity-based KPIs.
• Experience using Salesforce or a similar CRM platform to manage pipeline activity and customer interactions.
• Excellent organisational and analytical skills with the ability to manage high volumes of outreach activity and prioritise effectively.
• Strong commercial awareness and the ability to identify customer needs and sales opportunities.
• Confidence in using web-based applications, sales engagement tools, and Microsoft Office products.
• Self-motivated, resilient, and comfortable working in a fast-paced, target-oriented sales environment.
• A positive attitude and ability to contribute to a collaborative, high-performance team culture.

Additional skills and experience that would be advantageous include:

• Knowledge of the golf industry
• Established network of industry customers

Additional Information VERSANT Media's policy is to provide equal employment opportunities to all applicants and employees without regard to race, colour, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation.