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- Tasks: Lead new business sales and shape the future of a growing SaaS company.
- Company: Dynamic UK-based SaaS business in the leisure sector.
- Benefits: Competitive salary, uncapped commission, private healthcare, and hybrid working.
- Other info: Opportunity for genuine influence and career advancement in a high-impact role.
- Why this job: Make a real impact on sales strategy and drive growth in a thriving industry.
- Qualifications: 4+ years in B2B SaaS sales with a proven track record.
The predicted salary is between 60000 - 70000 ÂŁ per year.
We’re working with a growing UK‑based SaaS business that provides an all‑in‑one cloud platform to organisations within the leisure and visitor attractions sector. Their technology brings together bookings, EPOS, CRM, finance and operational systems into a single, scalable solution.
As part of continued growth in the UK market, they’re now looking to appoint a Head of Sales to take ownership of new business revenue and play a critical role in shaping the next phase of commercial growth. This is a hands-on role designed for a sales leader who wants to remain customer-facing, close their own deals, and play a key part in building a scalable sales function.
About the opportunity:
- You’ll own the full sales lifecycle while laying the foundations for a repeatable, scalable sales engine as the business grows.
Key responsibilities include:
- Driving purely new business SaaS sales across the UK
- Developing and executing sales strategy across defined leisure sub‑sectors
- Managing the full sales cycle: prospecting, discovery, demo, proposal, negotiation and close
- Running structured discovery to understand commercial, operational and technical challenges
- Delivering tailored product demonstrations and building strong ROI cases
- Leading commercial negotiations and closing recurring subscription agreements
- Building and maintaining a high‑quality sales pipeline with strong CRM discipline
Who we are looking for:
You’ll likely have:
- 4+ years’ experience in B2B SaaS or leisure focused sales, with time spent in a senior or lead capacity
- A proven track record of consistently delivering new business revenue
- Experience selling into mid‑market organisations
- Confidence managing complex, multi‑stakeholder sales cycles
- The ability to translate customer pain points into clear, value‑led solutions
- Flexibility to travel across the UK for client meetings and industry events when required
Desirable experience:
- Selling into leisure, hospitality or visitor attractions
- Background in ticketing, EPOS, booking or operational systems
- Success in competitive system‑replacement sales
- Existing relationships within the UK leisure sector
On offer is:
- £60,000–£70,000 base salary with uncapped commission
- 8% employer‑funded pension (no employee contribution)
- Private healthcare
- Hybrid working with flexibility
- High‑impact role within a growing SaaS business
- Long‑term opportunity with genuine influence over sales strategy
If you have the right attributes, skillset and feel you will be able to add value, then what are you waiting for…hit that apply button to find out more!
Head of Sales employer: Vero HR
Contact Detail:
Vero HR Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Sales
✨Tip Number 1
Network like a pro! Get out there and connect with people in the leisure and SaaS sectors. Attend industry events, join relevant online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on your dream job!
✨Tip Number 2
Show off your sales skills! When you get the chance to meet potential employers, be ready to discuss your past successes in detail. Bring examples of how you've driven new business revenue and closed deals. This is your time to shine and demonstrate your value!
✨Tip Number 3
Tailor your approach! Research the company and its products before any meeting. Understand their challenges and be prepared to discuss how your experience can help them overcome these hurdles. This shows you're not just another candidate; you're genuinely interested in their success.
✨Tip Number 4
Don’t forget to follow up! After interviews or networking events, send a quick thank-you note. It’s a simple gesture that keeps you top of mind and shows your enthusiasm for the role. Plus, it’s a great way to reinforce your fit for the Head of Sales position!
We think you need these skills to ace Head of Sales
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Head of Sales role. Highlight your B2B SaaS experience and any relevant achievements in leisure-focused sales. We want to see how you’ve driven new business revenue!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this role. Share specific examples of how you've managed complex sales cycles and closed deals in the past.
Showcase Your Sales Strategy Skills: In your application, don’t forget to mention your experience in developing and executing sales strategies. We’re looking for someone who can lay the groundwork for a scalable sales engine, so let us know how you’ve done this before!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and get you on our radar. Don’t miss out on this opportunity!
How to prepare for a job interview at Vero HR
✨Know Your SaaS Inside Out
Make sure you understand the company's cloud platform and how it integrates bookings, EPOS, CRM, and finance. Be ready to discuss how your experience aligns with their technology and how you can leverage it to drive new business sales.
✨Showcase Your Sales Strategy
Prepare to talk about your previous sales strategies and how you've successfully executed them. Highlight specific examples where you've driven new business revenue, especially in the leisure sector, and be ready to discuss how you would approach developing a scalable sales engine for this company.
✨Demonstrate Your Customer-Facing Skills
Since this role is hands-on and customer-facing, practice articulating how you build relationships and close deals. Share stories that illustrate your ability to manage complex sales cycles and translate customer pain points into value-led solutions.
✨Prepare for Commercial Negotiations
Brush up on your negotiation skills and be prepared to discuss your approach to closing recurring subscription agreements. Think of examples where you've successfully navigated negotiations and how you can apply those skills to this role.