At a Glance
- Tasks: Lead and own the marketing strategy to drive growth and brand value.
- Company: Fast-growing FX and international payments business with a dynamic culture.
- Benefits: Competitive salary, generous leave, health insurance, and gym membership.
- Other info: Join a performance-driven culture focused on accountability and innovation.
- Why this job: Make a real impact in a critical growth phase with direct CEO collaboration.
- Qualifications: Senior management experience in B2B marketing, preferably in financial services.
The predicted salary is between 70000 - 80000 £ per year.
We are working with a fast‑growing, FX and international payments business, working with UK and international corporates to manage currency risk, move money globally, and protect commercial margins. They are now entering an exciting new phase of scale, investing heavily in technology, data, compliance and operational excellence. To support this growth, we’re looking for an experienced Head of Marketing to take full ownership of our marketing strategy and function. This is a practical hands‑on role suitable for a senior, commercially driven leadership role for someone who wants real accountability, influence and impact.
As Head of Marketing, you’ll set and own the end‑to‑end marketing strategy, translating commercial priorities and customer insight into measurable pipeline growth, revenue impact and long‑term brand value. Reporting directly to the Founder and CEO, you’ll work closely with Sales, Compliance and Senior Management to ensure marketing activity genuinely supports how the business wins and retains clients. This is far more than just a brand only or awareness‑only role. It’s about results, conversion and ROI, supported by strong positioning and clear messaging. You’ll combine big picture thinking with hands on delivery, supported by a Marketing Assistant and external agency partners while embedding best‑practice processes that scale.
In particular, you will:
- Own and deliver the end‑to‑end marketing strategy aligned to commercial growth goals.
- Drive measurable pipeline, revenue impact and ROI across all marketing activity.
- Lead market positioning, value proposition and messaging to support conversion and retention.
- Align closely with sales and partnerships to improve lead quality, conversion and referral growth.
- Own partnership and introducer led marketing to increase high quality inbound opportunities.
- Lead the external brand, digital presence and sales collateral with a strong commercial focus.
- Ensure all marketing activity is compliant with FCA standards and internal governance.
- Manage the marketing budget, priorities, reporting and performance framework.
- Lead and develop the marketing function, including internal resource and external agencies.
Experience in B2B services marketing, operating at senior management level or head of function level. Experience working in a regulated or highly governed environment. Confidence owning budgets, ROI and resource management. Experience within financial services, FX, payments or professional services. Experience supporting partnership or introducer‑led models. Experience leading or mentoring junior marketers.
Why you will love working here:
- Work directly with an ambitious CEO and senior leadership team.
- Shape the marketing function during a critical growth phase.
- Enjoy real ownership, trust and influence.
- Be part of a culture built on performance, accountability and doing the right thing.
In return we are offering:
- A highly competitive salary between £70,000 - £80,000 depending on skills and experience.
- 20 days annual leave plus bank holidays (increases with service up to 25 days).
- Extra day of annual leave to celebrate your birthday.
- Subsidised gym membership.
- Season ticket loan.
- Health insurance.
- Life insurance.
Ready to lead marketing with purpose, pace and commercial impact? We’d love to hear from you.
Head of Marketing employer: Vero HR
Join a dynamic FX and international payments business that prioritises innovation and operational excellence, offering you the chance to shape the marketing strategy during an exciting growth phase. With a culture rooted in performance and accountability, you'll enjoy real ownership and influence while working closely with a visionary CEO and senior leadership team. Benefit from a competitive salary, generous annual leave, and additional perks like health insurance and subsidised gym membership, all within a supportive environment that fosters professional growth.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant online groups, and don’t be shy about reaching out to potential colleagues or mentors on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Showcase your skills! Create a personal website or portfolio that highlights your marketing achievements and strategies. This is your chance to demonstrate how you can drive results and ROI, just like the role requires. Make it visually appealing and easy to navigate!
✨Tip Number 3
Prepare for interviews by researching the company’s current marketing strategies and challenges. Be ready to discuss how you can align your experience with their goals, especially around pipeline growth and brand positioning. Tailor your responses to show you understand their needs!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to engage directly with us. Don’t forget to follow up after applying; a little persistence can go a long way!
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the Head of Marketing role. Highlight your experience in B2B services marketing and any relevant achievements that showcase your ability to drive measurable pipeline and revenue impact.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this hands-on role. Mention your experience with budget management and how you've successfully led marketing strategies in regulated environments.
Showcase Your Results:When detailing your past roles, focus on results. Use metrics to demonstrate how your marketing strategies have led to conversion and ROI. This will show us you understand the importance of accountability and impact.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Vero HR
✨Know Your Numbers
As the Head of Marketing, you'll need to demonstrate a strong grasp of metrics. Be prepared to discuss how you've driven measurable pipeline growth and ROI in previous roles. Bring specific examples of campaigns that resulted in revenue impact and be ready to explain the strategies behind them.
✨Understand the Business Landscape
Familiarise yourself with the FX and international payments industry. Research the company's competitors and market positioning. This knowledge will help you articulate how your marketing strategies can align with their commercial goals and enhance client retention.
✨Showcase Your Leadership Style
This role requires hands-on leadership. Be ready to share your experiences in leading teams and mentoring junior marketers. Discuss how you’ve successfully collaborated with sales and compliance teams to ensure marketing efforts are aligned with business objectives.
✨Prepare for Compliance Questions
Given the regulated nature of the industry, expect questions about compliance and governance. Brush up on FCA standards relevant to marketing activities and be prepared to discuss how you’ve ensured compliance in past marketing initiatives.
