At a Glance
- Tasks: Lead CRM strategy and manage customer communications via email and SMS.
- Company: Fast-growing health and wellness subscription business with an entrepreneurial spirit.
- Benefits: Competitive salary, hybrid working, 25 days annual leave, and a collaborative team environment.
- Other info: Join a small team where your contributions directly influence success.
- Why this job: Make a real impact on customer retention and business growth in a dynamic setting.
- Qualifications: Experience in CRM, lifecycle marketing, and using tools like Klaviyo and Recharge.
We are currently recruiting for a CRM Manager to join a fast-growing direct-to-consumer subscription business operating within the health and wellness sector. This is an exciting opportunity to take ownership of retention, lifecycle marketing and customer lifetime value within an ambitious and entrepreneurial environment. Reporting directly to the founders, you will be responsible for the end-to-end CRM strategy, owning customer communications across email and SMS. Working closely with acquisition and growth teams, you will play a key role in improving customer retention, subscription performance and long-term revenue growth.
This role would suit a commercially minded CRM professional who enjoys taking a hands-on approach, using data, automation and customer insights to deliver measurable results.
Responsibilities:- Own and manage the CRM programme across email and SMS channels
- Develop and optimise customer lifecycle journeys including onboarding, retention, win-back and reactivation campaigns
- Drive repeat purchases, subscription conversion and customer lifetime value
- Manage subscriber retention and reduce customer churn
- Create and execute segmented campaign calendars and automated customer journeys
- Develop loyalty and referral initiatives to increase customer engagement
- Monitor list health, deliverability and customer segmentation strategies
- Analyse customer behaviour, retention and lifecycle performance metrics
- Deliver regular reporting and actionable insights to senior stakeholders
- Ensure all customer communications remain accurate, compliant and aligned with brand guidelines
- Work collaboratively with growth, creative and product teams to improve customer outcomes and commercial performance
- Previous CRM, lifecycle or retention marketing experience gained within a DTC, ecommerce or subscription-based business
- Strong hands-on experience using Klaviyo, Recharge and Canva
- Experience building automated flows, customer journeys and email/SMS campaigns
- Experience working with subscription or repeat-purchase business models
- Comfortable analysing retention, churn and lifetime value data
- Familiarity with Shopify and subscription platforms would be advantageous
- Strong copywriting and customer communication skills
- Commercially aware with a data-driven approach to decision making
- Experience using AI tools to improve efficiency, reporting and campaign execution would be beneficial
In return we are offering:
- Competitive salary ranging from £45,000 to £65,000, depending on skills and experience
- Hybrid working with a Central London office location
- 25 days annual leave (pro rata) plus bank holidays
- The chance to be a key contributor in a small, ambitious, and highly collaborative team
- Opportunity to build and scale finance processes from the ground up
- Influence strategic decisions and make a direct impact on growth and profitability
Interested? Then APPLY now for immediate consideration.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Vero HR and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Vero HR are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Vero HR on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Vero HR. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Vero HR. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Vero HR:Show us that you’ve done your homework! In your application, briefly mention what you admire about Vero HR’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Vero HR
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Vero HR will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Vero HR, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
