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- Tasks: Build customer relationships and drive new business opportunities in the south west.
- Company: Established family-owned enterprise in the UK food-service distribution sector.
- Benefits: Competitive salary, commission, company car, and flexible working hours.
- Other info: 28 days holiday, learning opportunities, and a supportive work environment.
- Why this job: Join a dynamic team and make a real impact in the food industry.
- Qualifications: Proven field sales experience and strong relationship-building skills.
The predicted salary is between 37000 - 39000 £ per year.
We are the internal recruitment partner for our client, a well‑established, independent, family‑owned enterprise that has been a cornerstone of the UK food‑service distribution sector for five decades. They are seeking an Area Sales Manager to develop and grow customer relationships while identifying new business opportunities across the south west. This is a field‑based role, working closely with the Telesales team to focus on face‑to‑face account development, category growth, and new business acquisition. The role is contracted at 45 hours per week, offers flexibility to meet customer needs, and requires effective diary management rather than a traditional 9–5 approach.
Responsibilities
- Represent the company professionally and deliver a high level of service to all customers
- Develop existing customer relationships, identifying opportunities to introduce new products and categories
- Proactively identify, target, and open new business accounts
- Respond to incoming sales leads and work closely with the telesales team
- Plan and manage a structured customer visit schedule across your territory
- Drive category growth across ambient, frozen, fish, fats, and oils
- Support the Accounts team in maintaining agreed credit terms
- Maintain accurate daily call reports and CRM records
- Monitor and report on competitor activity within your territory
- Produce regular sales activity and performance reports
- Support company‑wide sales campaigns and attend weekend exhibitions when required
The successful candidate will be able to demonstrate the following:
- Proven field sales experience (minimum 2 years)
- Strong relationship‑building skills with owner‑managed and independent businesses
- Excellent organisation and time‑management skills to manage a flexible, field‑based working pattern
- A clean UK driving licence
- Foodservice or food industry experience is advantageous but not essential
In return we are offering:
- Salary £37,000 – £39,000 per annum
- Quarterly commission, with earning potential of up to £2,500 per quarter (up to £10,000 per year), with realistic earnings around £500‑£1000 per quarter.
- Additional new business incentives
- Company car
- Mobile phone & laptop
- Monday to Friday working
- 28 days holiday including Bank Holidays
- Pension scheme
- Life Assurance
- Employee Assistance Programme
- Cycle to Work Scheme
- Staff discounts
- Learning and development opportunities
Interested? Then APPLY now for immediate consideration.
Area Sales Manager in Newport employer: Vero HR Ltd
Contact Detail:
Vero HR Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Area Sales Manager in Newport
✨Tip Number 1
Get to know the company inside out! Research their values, products, and recent news. This will help you tailor your conversations and show that you're genuinely interested in being part of their team.
✨Tip Number 2
Network like a pro! Reach out to current or former employees on LinkedIn. Ask them about their experiences and any tips they might have for landing the Area Sales Manager role. Personal connections can make a huge difference!
✨Tip Number 3
Prepare for the interview by practising common sales scenarios. Think about how you would approach developing customer relationships or identifying new business opportunities. Being ready with real-life examples will impress the hiring team.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email reiterating your interest in the role can keep you fresh in their minds. Plus, it shows your enthusiasm and professionalism.
We think you need these skills to ace Area Sales Manager in Newport
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Area Sales Manager role. Highlight your field sales experience and relationship-building skills, as these are key for us. Use specific examples that showcase how you've developed customer relationships or opened new business accounts.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Mention your understanding of the food-service distribution sector and how you can contribute to our client's success in the south west.
Showcase Your Organisation Skills: Since this role requires effective diary management, make sure to highlight your organisational skills in your application. Share examples of how you've successfully managed a flexible working pattern or structured customer visit schedules in the past.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Plus, it shows you're keen to join our team!
How to prepare for a job interview at Vero HR Ltd
✨Know Your Territory
Before the interview, research the south west area you'll be covering. Familiarise yourself with key businesses, competitors, and market trends. This will show your potential employer that you're proactive and ready to hit the ground running.
✨Showcase Your Relationship-Building Skills
Prepare examples of how you've successfully built relationships in previous roles. Think about specific instances where you turned a cold lead into a loyal customer. This is crucial for an Area Sales Manager, so make sure to highlight your interpersonal skills.
✨Demonstrate Your Organisational Skills
Since this role requires effective diary management, come prepared with a plan on how you would structure your customer visits. Discuss how you prioritise tasks and manage your time effectively, especially in a flexible working environment.
✨Be Ready to Discuss Sales Strategies
Think about your approach to identifying new business opportunities and driving category growth. Be prepared to share your strategies and how you would apply them in this role. This will demonstrate your understanding of the sales process and your ability to contribute to the company's success.