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For Companies At a Glance
- Tasks: Build strong customer relationships and drive new business opportunities in the south west.
- Company: Join a family-owned enterprise with 50 years in the UK food-service sector.
- Benefits: Competitive salary, quarterly commission, company car, and flexible working hours.
- Other info: Enjoy 28 days holiday, learning opportunities, and a supportive work environment.
- Why this job: Make an impact in a dynamic field role with real earning potential and growth.
- Qualifications: 2+ years of field sales experience and excellent relationship-building skills.
The predicted salary is between 37000 - 39000 £ per year.
We are the internal recruitment partner for our client, a well‑established, independent, family‑owned enterprise that has been a cornerstone of the UK food‑service distribution sector for five decades. They are seeking an Area Sales Manager to develop and grow customer relationships while identifying new business opportunities across the south west. This is a field‑based role, working closely with the Telesales team to focus on face‑to‑face account development, category growth, and new business acquisition. The role is contracted at 45 hours per week, offers flexibility to meet customer needs, and requires effective diary management rather than a traditional 9–5 approach.
Responsibilities
- Represent the company professionally and deliver a high level of service to all customers
- Develop existing customer relationships, identifying opportunities to introduce new products and categories
- Proactively identify, target, and open new business accounts
- Respond to incoming sales leads and work closely with the telesales team
- Plan and manage a structured customer visit schedule across your territory
- Drive category growth across ambient, frozen, fish, fats, and oils
- Support the Accounts team in maintaining agreed credit terms
- Maintain accurate daily call reports and CRM records
- Monitor and report on competitor activity within your territory
- Produce regular sales activity and performance reports
- Support company‑wide sales campaigns and attend weekend exhibitions when required
The successful candidate will be able to demonstrate the following:
- Proven field sales experience (minimum 2 years)
- Strong relationship‑building skills with owner‑managed and independent businesses
- Excellent organisation and time‑management skills to manage a flexible, field‑based working pattern
- A clean UK driving licence
- Foodservice or food industry experience is advantageous but not essential
In return we are offering:
- Salary £37,000 – £39,000 per annum
- Quarterly commission, with earning potential of up to £2,500 per quarter (up to £10,000 per year), with realistic earnings around £500‑£1000 per quarter.
- Additional new business incentives
- Company car
- Mobile phone & laptop
- Monday to Friday working
- 28 days holiday including Bank Holidays
- Pension scheme
- Life Assurance
- Employee Assistance Programme
- Cycle to Work Scheme
- Staff discounts
- Learning and development opportunities
Interested? Then APPLY now for immediate consideration.
Locations
Area Sales Manager in Newport, Wales employer: Vero HR Ltd
Contact Detail:
Vero HR Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Area Sales Manager in Newport, Wales
✨Tip Number 1
Get to know the company inside out! Research their values, products, and recent news. This will help you tailor your conversations and show that you're genuinely interested in being part of their team.
✨Tip Number 2
Network like a pro! Reach out to current or former employees on LinkedIn. Ask them about their experiences and any tips they might have for your interview. It’s all about making connections!
✨Tip Number 3
Practice your pitch! Prepare a brief summary of your experience and how it aligns with the Area Sales Manager role. Be ready to discuss specific examples of how you've built relationships and driven sales in the past.
✨Tip Number 4
Don’t forget to follow up! After your interview, send a thank-you email to express your appreciation for the opportunity. It’s a great way to keep yourself top of mind and show your enthusiasm for the role.
We think you need these skills to ace Area Sales Manager in Newport, Wales
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Area Sales Manager role. Highlight your field sales experience and relationship-building skills, as these are key for us. Use specific examples that showcase how you've developed customer relationships or opened new business accounts.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Mention your understanding of the food-service distribution sector and how you can contribute to our client's success in the south west.
Showcase Your Organisation Skills: Since this role requires effective diary management, make sure to highlight your organisational skills in your application. Share examples of how you've successfully managed a flexible working pattern or structured customer visit schedules in the past.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Vero HR Ltd
✨Know Your Territory
Before the interview, take some time to research the south west area you'll be covering. Familiarise yourself with key businesses, market trends, and potential opportunities. This will show your prospective employer that you're proactive and ready to hit the ground running.
✨Showcase Your Relationship-Building Skills
Prepare examples of how you've successfully built and maintained relationships in previous roles. Think about specific instances where you turned a cold lead into a loyal customer. This is crucial for an Area Sales Manager, so make sure to highlight your interpersonal skills.
✨Demonstrate Your Organisational Skills
Since this role requires effective diary management, come prepared to discuss how you plan and manage your time. You might even want to share a sample schedule or a strategy you’ve used in the past to balance multiple client visits and tasks efficiently.
✨Be Ready to Discuss Competitor Activity
Understanding the competitive landscape is key in sales. Be prepared to talk about what you know regarding competitors in the food-service distribution sector. This shows that you’re not just focused on your own company but are also aware of the broader market dynamics.