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- Tasks: Lead new business sales and shape the future of a growing SaaS company.
- Company: Dynamic UK-based SaaS business in the leisure and visitor attractions sector.
- Benefits: Competitive salary, uncapped commission, private healthcare, and hybrid working.
- Other info: Flexible working environment with opportunities for travel and industry events.
- Why this job: Make a real impact on sales strategy and drive growth in a thriving industry.
- Qualifications: 4+ years in B2B SaaS sales with a proven track record in new business revenue.
The predicted salary is between 60000 - 70000 ÂŁ per year.
We’re working with a growing UK‑based SaaS business that provides an all‑in‑one cloud platform to organisations within the leisure and visitor attractions sector. Their technology brings together bookings, EPOS, CRM, finance and operational systems into a single, scalable solution. As part of continued growth in the UK market, they’re now looking to appoint a Head of Sales to take ownership of new business revenue and play a critical role in shaping the next phase of commercial growth.
This is a hands‑on role designed for a sales leader who wants to remain customer‑facing, close their own deals, and play a key part in building a scalable sales function.
About the opportunityYou’ll own the full sales lifecycle while laying the foundations for a repeatable, scalable sales engine as the business grows.
Key responsibilities- Driving purely new business SaaS sales across the UK
- Developing and executing sales strategy across defined leisure sub‑sectors
- Managing the full sales cycle: prospecting, discovery, demo, proposal, negotiation and close
- Running structured discovery to understand commercial, operational and technical challenges
- Delivering tailored product demonstrations and building strong ROI cases
- Leading commercial negotiations and closing recurring subscription agreements
- Building and maintaining a high‑quality sales pipeline with strong CRM discipline
You’ll likely have:
- 4+ years’ experience in B2B SaaS or leisure focused sales, with time spent in a senior or lead capacity
- A proven track record of consistently delivering new business revenue
- Experience selling into mid‑market organisations
- Confidence managing complex, multi‑stakeholder sales cycles
- The ability to translate customer pain points into clear, value‑led solutions
- Flexibility to travel across the UK for client meetings and industry events when required
- Selling into leisure, hospitality or visitor attractions
- Background in ticketing, EPOS, booking or operational systems
- Success in competitive system‑replacement sales
- Existing relationships within the UK leisure sector
£60,000–£70,000 base salary with uncapped commission, 8% employer‑funded pension (no employee contribution), private healthcare, hybrid working with flexibility, high‑impact role within a growing SaaS business, long‑term opportunity with genuine influence over sales strategy.
Head of Sales employer: Vero HR Ltd
Contact Detail:
Vero HR Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Sales
✨Tip Number 1
Network like a pro! Get out there and connect with people in the leisure and SaaS sectors. Attend industry events, join relevant online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on your dream job!
✨Tip Number 2
Show off your sales skills! When you get the chance to meet potential employers, be ready to discuss your past successes in detail. Bring examples of how you've closed deals and built strong relationships. This is your time to shine and prove you’re the right fit for that Head of Sales role!
✨Tip Number 3
Tailor your pitch! When you’re chatting with hiring managers, make sure to highlight your experience in B2B SaaS and the leisure sector. Show them you understand their challenges and can provide value-led solutions. It’s all about making that connection!
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can give you an edge. Plus, it shows you’re genuinely interested in being part of our growing team. Let’s get you that Head of Sales position!
We think you need these skills to ace Head of Sales
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Head of Sales role. Highlight your B2B SaaS experience and any relevant achievements in leisure-focused sales. We want to see how you’ve driven new business revenue and managed complex sales cycles.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this role. Share specific examples of how you've closed deals and built strong client relationships, especially in the leisure sector.
Showcase Your Sales Strategy Skills: In your application, don’t forget to mention your approach to developing and executing sales strategies. We’re looking for someone who can lay the groundwork for a scalable sales engine, so give us a glimpse of your strategic thinking!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us. Plus, it’s super easy!
How to prepare for a job interview at Vero HR Ltd
✨Know Your SaaS Inside Out
Make sure you understand the company's all-in-one cloud platform and how it benefits organisations in the leisure sector. Be ready to discuss specific features and how they solve common pain points for potential clients.
✨Showcase Your Sales Strategy
Prepare to talk about your approach to developing and executing sales strategies. Bring examples of how you've successfully driven new business revenue in the past, especially in B2B SaaS or leisure-focused sales.
✨Master the Full Sales Cycle
Be ready to discuss your experience managing the full sales cycle. Highlight your skills in prospecting, conducting discovery calls, delivering demos, and closing deals, as these are crucial for the Head of Sales role.
✨Build Rapport and Relationships
Since this role involves a lot of customer interaction, demonstrate your ability to build strong relationships. Share examples of how you've engaged with stakeholders and navigated complex sales cycles to close deals.