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- Tasks: Build customer relationships and drive new business opportunities in the south west.
- Company: Established family-owned enterprise in the UK food-service distribution sector.
- Benefits: Competitive salary, commission, company car, and flexible working hours.
- Other info: Enjoy 28 days holiday, learning opportunities, and a supportive work environment.
- Why this job: Join a dynamic team and make a real impact in the food industry.
- Qualifications: 2+ years of field sales experience and strong relationship-building skills.
The predicted salary is between 37000 - 39000 £ per year.
We are the internal recruitment partner for our client, a well-established, independent, family-owned enterprise that has been a cornerstone of the UK food-service distribution sector for five decades. They are seeking an Area Sales Manager to develop and grow customer relationships while identifying new business opportunities across the south west. This is a field-based role, working closely with the Telesales team to focus on face-to-face account development, category growth, and new business acquisition. The role is contracted at 45 hours per week, offers flexibility to meet customer needs, and requires effective diary management rather than a traditional 9–5 approach.
Responsibilities:
- Represent the company professionally and deliver a high level of service to all customers
- Develop existing customer relationships, identifying opportunities to introduce new products and categories
- Proactively identify, target, and open new business accounts
- Respond to incoming sales leads and work closely with the telesales team
- Plan and manage a structured customer visit schedule across your territory
- Drive category growth across ambient, frozen, fish, fats, and oils
- Support the Accounts team in maintaining agreed credit terms
- Maintain accurate daily call reports and CRM records
- Monitor and report on competitor activity within your territory
- Produce regular sales activity and performance reports
- Support company-wide sales campaigns and attend weekend exhibitions when required
The successful candidate will be able to demonstrate the following:
- Proven field sales experience (minimum 2 years)
- Strong relationship-building skills with owner-managed and independent businesses
- Excellent organisation and time-management skills to manage a flexible, field-based working pattern
- A clean UK driving licence
- Foodservice or food industry experience is advantageous but not essential
In return we are offering:
- Salary £37,000 – £39,000 per annum
- Quarterly commission, with earning potential of up to £2,500 per quarter (up to £10,000 per year), with realistic earnings around £500-£1000 per quarter.
- Additional new business incentives
- Company car
- Mobile phone & laptop
- Monday to Friday working
- 28 days holiday including Bank Holidays
- Pension scheme
- Life Assurance
- Employee Assistance Programme
- Cycle to Work Scheme
- Staff discounts
- Learning and development opportunities
Interested? Then APPLY now for immediate consideration.
Area Sales Manager in Bath employer: Vero HR Ltd
Contact Detail:
Vero HR Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Area Sales Manager in Bath
✨Tip Number 1
Get to know the company inside out! Research their values, products, and recent news. This will help you tailor your conversations and show that you're genuinely interested in being part of their team.
✨Tip Number 2
Network like a pro! Reach out to current employees on LinkedIn or attend industry events. Building connections can give you insider info and might even lead to a referral!
✨Tip Number 3
Prepare for the interview by practising common questions and scenarios related to sales. Think about how you can demonstrate your relationship-building skills and past successes in a way that aligns with their needs.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email can keep you fresh in their minds and shows your enthusiasm for the role. Plus, it’s a great chance to reiterate why you’re the perfect fit!
We think you need these skills to ace Area Sales Manager in Bath
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Area Sales Manager role. Highlight your field sales experience and relationship-building skills, as these are key for us. Use specific examples that showcase your achievements in similar roles.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this position. Mention your passion for the food-service industry and how you can contribute to our client's growth in the south west.
Showcase Your Organisation Skills: Since this role requires effective diary management, make sure to highlight your organisational skills in your application. Share examples of how you've successfully managed your time and schedules in previous positions.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Vero HR Ltd
✨Know Your Territory
Before the interview, research the south west area you'll be covering. Familiarise yourself with key businesses, market trends, and potential opportunities. This will show your prospective employer that you're proactive and ready to hit the ground running.
✨Showcase Your Relationship-Building Skills
Prepare examples of how you've successfully built and maintained customer relationships in previous roles. Highlight specific instances where you identified new business opportunities or grew existing accounts, as this is crucial for the Area Sales Manager position.
✨Demonstrate Your Organisational Skills
Since this role requires effective diary management, come prepared to discuss how you plan and manage your time. Share strategies you've used to balance multiple client visits and ensure you meet customer needs without a traditional 9–5 schedule.
✨Be Ready to Discuss Competitor Activity
Understand the competitive landscape in the food-service distribution sector. Be prepared to talk about what you know regarding competitors in the area and how you would approach monitoring and reporting on their activities to stay ahead.