At a Glance
- Tasks: Drive growth through data-driven experimentation and optimisation of digital customer journeys.
- Company: Join Markerstudy, a leading insurance group with a customer-first culture.
- Benefits: Enjoy a hybrid work environment, competitive salary, and opportunities for professional growth.
- Other info: Collaborate with cross-functional teams in a fast-paced, innovative setting.
- Why this job: Make a real impact on customer experience and commercial performance in a dynamic team.
- Qualifications: Experience in digital optimisation and strong analytical skills required.
The predicted salary is between 50000 - 60000 £ per year.
Markerstudy is one of the UK's leading insurance groups, combining award-winning digital platforms with a strong, customer-first culture. We're now looking for an Optimisation Manager to help drive measurable growth across our digital customer journeys through insight-led experimentation, testing and continual improvement. This is a highly visible role within our Digital team, where you'll champion a test-and-learn culture and use data, creativity and customer insight to improve conversion, engagement and commercial performance across our online platforms.
What you'll be doing
- You'll own and deliver Markerstudy's digital optimisation and experimentation roadmap, shaping how we test, learn and improve across the full customer journey.
- Designing and running structured A/B and multivariate tests to drive incremental conversion and revenue growth.
- Identifying optimisation opportunities using customer insight, behavioural data and analytics.
- Translating insight into clear, actionable hypotheses and test plans.
- Analysing test performance, drawing robust conclusions and sharing results with senior stakeholders.
- Embedding data-driven decision making across Digital and the wider business.
- Ensuring all testing and personalisation activity meets FCA and Consumer Duty requirements.
You'll work closely with Product, UX, Marketing, Data and Technology teams to ensure optimisation is built into everything we do.
What we're looking for
- We're looking for someone who combines strong analytical thinking with a passion for improving digital customer journeys in regulated environments.
- Proven experience in digital optimisation, CRO or experimentation roles.
- Hands-on experience running A/B tests using industry-standard tools.
- Strong analytical skills, with the ability to turn data into insight and action.
- Knowledge of Google Analytics, Adobe Analytics or similar platforms.
- A solid understanding of UX, usability and customer-centred design.
- Awareness of highly regulated industry (Insurance / FS or other), data privacy and Consumer Duty considerations.
- Confident communication skills, able to present insight and recommendations clearly to senior stakeholders.
Nice to have
- Experience in influencing and working with cross-functional teams.
- Experience optimising journeys in complex or regulated environments (insurance, financial services, utilities, telecoms etc.).
Why join Markerstudy?
At Markerstudy, you'll be part of a fast-growing, digitally ambitious insurance group where your work directly impacts customer experience and commercial performance. You'll have the autonomy to shape the optimisation agenda, backed by a business that genuinely values data-driven decision-making and innovation. If you're passionate about experimentation, customer journeys and using insight to drive growth in a regulated digital environment, we'd love to hear from you.
Optimisation Manager in Walton employer: Vermelo
Markerstudy Insurance Group is an exceptional employer that fosters a dynamic and innovative work culture, where employees are empowered to drive meaningful change in digital customer journeys. With a strong focus on professional growth, you will have the opportunity to shape the optimisation agenda while collaborating with cross-functional teams in a supportive environment. Located in Peterborough, our hybrid working model offers flexibility, allowing you to balance your professional and personal life effectively.
StudySmarter Expert Advice🤫
We think this is how you could land Optimisation Manager in Walton
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Markerstudy. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies showcasing your A/B testing successes and optimisation projects. This will help you stand out and demonstrate your hands-on experience.
✨Tip Number 3
Be ready for the interview! Brush up on your analytical skills and be prepared to discuss how you've used data to drive decisions. Practice explaining your thought process clearly and confidently.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're genuinely interested in joining the Markerstudy team.
We think you need these skills to ace Optimisation Manager in Walton
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in digital optimisation and experimentation. We want to see how your skills align with our needs, so don’t be shy about showcasing relevant projects!
Showcase Your Analytical Skills:Since this role is all about data-driven decision making, include specific examples of how you've used analytics tools like Google Analytics or Adobe Analytics in your previous roles. We love seeing numbers that back up your achievements!
Communicate Clearly:When writing your application, keep it clear and concise. We appreciate straightforward communication, especially when it comes to presenting insights and recommendations. Make it easy for us to see your thought process!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Vermelo
✨Know Your Data
Make sure you brush up on your analytical skills before the interview. Be prepared to discuss how you've used data to drive optimisation in previous roles. Highlight specific examples of A/B tests you've run and the insights gained from them.
✨Understand the Customer Journey
Familiarise yourself with the digital customer journey in the insurance sector. Think about how you can improve conversion and engagement at each stage. Be ready to share your thoughts on potential optimisation opportunities based on customer insights.
✨Communicate Clearly
Since you'll be presenting insights to senior stakeholders, practice articulating your ideas clearly and confidently. Use straightforward language to explain complex concepts, and prepare to answer questions about your recommendations.
✨Show Your Passion for Experimentation
Demonstrate your enthusiasm for a test-and-learn culture. Share examples of how you've championed experimentation in past roles and how it led to measurable growth. This will show that you're not just skilled but also genuinely invested in driving improvement.
