Sales Manager (commercial fleet)

Location: United Kingdom

Build the relationships and market momentum behind a new commercial fleet MGA - without compromising the quality of the portfolio.

Why Reli

We are setting a new standard in commercial fleet insurance by pricing and mitigating risks proactively, and making safer fleets better business for everyone. Trusted by market leaders. Powered by extraordinary talent and technology. Reli is an insurance MGA, co-founded with the world's largest logistics company and built to solve the real problems and needs of commercial fleet operators and the wider insurance ecosystem. We combine insurance expertise with technology across fleet risk, loss prevention, pricing, underwriting, claims and operations. Technology helps us improve everything we do as an MGA, remove low-value work and be more present for clients, brokers and partners.

Why this role matters

Build profitable, trusted commercial fleet growth in the UK by winning the right clients and distribution relationships, running disciplined sales execution and protecting long-term portfolio quality. You will win the right commercial fleet clients and distribution relationships while helping shape how Reli enters and grows in the UK. This is not volume at any cost: strong discovery, disciplined selection, deep partnership and long-term trust matter as much as conversion. We will not be right for every potential client.

Our broker and partner standard:

Brokers and distribution partners are central to how we reach the right fleets. We want to build extraordinary relationships through trust, curiosity, value generation, responsiveness and reliability.

What you will make happen

• Deliver the approved UK growth plan: Build and convert a high-quality pipeline; deliver bound premium and contribution against plan with a suitable risk mix.
• Protect sales quality and underwriting discipline: Ensure high intake quality, work directly with our underwriters in a joint effort to win healthy business, and support clients, brokers and partners in getting the service they deserve.
• Build trusted market relationships: Create priority broker, client and partner relationships through strong discovery, reliable follow-through, reducing friction and clean cross-functional cooperation.
• Create a predictable, data-led sales system: Maintain pipeline and stage discipline, credible forecasts, conversion insight, reusable outreach and automation rather than relying on individual heroics.
• Strengthen Reli beyond the individual pipeline: Share market learning, coach where useful and turn commercial feedback into better underwriting, product and client decisions.

What you will own

Own prospecting, relationship building, opportunity prioritisation and negotiation within approved parameters; escalate pricing, coverage, authority or cross-functional commitments outside scope. You will work closely with clients, brokers and distribution partners; Underwriting, Client, Product, Operations and directly with our founders, all working to enable you to succeed every day.

What you bring

• UK commercial fleet insurance distribution
• Broker, partner and client relationship building
• Commercial/risk trade-off judgement
• Pipeline management, forecasting and CRM discipline
• Negotiation, communication and market learning

How you work:

Commercial ambition with discipline; outcome ownership and reliable follow-through. Evidence-led judgement and early escalation; co-owner collaboration and shared learning. We care more about evidence of outcomes, judgement and learning than a perfectly linear career or identical previous title. You do not need to match every line to apply.

The working reality

You will be creating pipeline, relationships and repeatable commercial discipline in an early market. Priorities will move, not every opportunity will fit our appetite, and you will sometimes need to slow a deal down or walk away to protect long-term value. Other times you will need to bring your very best to close the ideal client fast. This is unlikely to suit someone who relies on a mature brand, a large lead-generation machine or individual heroics, or who sees underwriting discipline as an obstacle to selling. For the salesperson looking for short-term returns, this is not it.

High trust. High care. High output. We give capable people meaningful freedom and context, and expect them to own outcomes. Care means supporting colleagues, clients, brokers and partners, giving direct feedback and addressing problems early. Output means solving the right problems fast to a high standard.

Join as a co-owner

We are looking for people who want to join in and act as co-owners - taking responsibility for the whole company, improving what sits beyond their immediate remit and helping others succeed. The package includes a competitive fixed salary, participation in Reli's company-wide bonus structure and participation in our stock option programme (VSOP). The VSOP gives team members the opportunity to participate in potential long-term value they help create.

Apply

Start with the role-specific application form and complete our "Reality Check". The "Reality Check" is part of the application and gives you an honest view of the situations, expectations and choices you may meet at Reli. Are we the right fit for you?

Application and "Reality Check": https://careers.reli-insurance.com/

The remaining process is introductory phone conversation - Culture Fit Interview - Function Fit Interview - references - final decision and offer. Reli welcomes different backgrounds and career paths. We will make reasonable adjustments to help candidates participate fully in the process.