At a Glance
- Tasks: Uncover market trends and turn data into actionable insights for strategic growth.
- Company: Join a leading UK insurance business with a focus on innovation.
- Benefits: Remote work, competitive salary, and opportunities for professional development.
- Other info: Collaborate with cross-functional teams and make a real impact.
- Why this job: Influence senior decision-making and drive innovation in a dynamic environment.
- Qualifications: Experience in marketing insights and strong analytical skills required.
The predicted salary is between 50000 - 70000 £ per year.
Are you passionate about uncovering market trends, understanding customer behaviour, and turning data into commercial opportunities? We're looking for a Marketing Insights Manager to join our growing marketing team and play a pivotal role in shaping business strategy through market, competitor, and consumer intelligence. This is an exciting opportunity for an experienced insights professional to influence decision making at a senior level and drive innovation across a leading UK insurance business.
The Role
As Marketing Insights Manager, you'll be responsible for delivering actionable insights that support strategic growth, product development, and marketing effectiveness. Working closely with commercial, product, digital, and marketing teams, you'll provide a clear view of market opportunities, emerging trends, customer needs, and competitive activity. You'll transform complex data into compelling stories and recommendations that help the business stay ahead in a rapidly evolving marketplace.
What You'll Be Doing
- Leading quantitative and qualitative research projects to identify emerging market trends and changing customer behaviours
- Monitoring competitor activity, pricing strategies, propositions, marketing campaigns, and digital performance
- Analysing market developments to identify opportunities for growth, innovation, and customer engagement
- Combining internal performance data with external market intelligence to deliver a comprehensive view of business performance
- Producing high impact insight reports and presentations for senior stakeholders
- Supporting product development, proposition enhancement, and marketing strategy through evidence based recommendations
- Working collaboratively with cross functional teams across Marketing, Commercial, Product, Digital, and Data functions
What We're Looking For
- Experience in marketing insights, market research, or customer intelligence
- Strong knowledge of the UK insurance or wider financial services market is advantageous
- Understanding of FCA regulations, Consumer Duty, distribution channels, and aggregator landscapes
- Proven experience using market research and insight tools such as Mintel, YouGov, GlobalData, or similar
- Strong analytical skills with the ability to interpret complex datasets and identify commercial opportunities
- Advanced Excel and PowerPoint skills, with experience using Power BI and Google Analytics or Adobe Analytics
- Exceptional communication and stakeholder management skills
- Ability to influence senior leaders through data driven storytelling and recommendations
Marketing Insights Manager in London employer: Vermelo
Tradex Insurance is an exceptional employer that fosters a collaborative and innovative work culture, where employees are empowered to make impactful decisions. With a strong focus on professional development, employees have access to continuous learning opportunities and the chance to work closely with senior leaders in a dynamic environment. The role of 2nd Line Risk Partner offers the unique advantage of influencing key risk frameworks while travelling to vibrant locations like Manchester and Brentwood, ensuring a diverse and engaging work experience.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Insights Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Vermelo and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Vermelo are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Vermelo on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Vermelo. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Insights Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Vermelo. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Vermelo:Show us that you’ve done your homework! In your application, briefly mention what you admire about Vermelo’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Vermelo
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Vermelo will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Vermelo, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
