At a Glance
- Tasks: Manage and execute exciting email marketing campaigns across multiple platforms.
- Company: Dynamic marketing team in Manchester with a hybrid work model.
- Benefits: Gain hands-on experience, develop skills, and grow within a supportive environment.
- Other info: Collaborative culture with opportunities for professional growth.
- Why this job: Perfect opportunity to kickstart your marketing career and make an impact.
- Qualifications: Experience with email marketing and strong organisational skills required.
The predicted salary is between 36000 - 44000 £ per year.
The Role
As a Direct Marketing Executive, you'll play a key role in the delivery of multi-channel direct marketing campaigns, with a particular focus on email marketing. You'll work closely with experienced marketers, internal teams and external suppliers to plan, set up and deliver campaigns accurately and efficiently. From managing data and email templates through to testing, deployment and performance reporting, you'll help ensure campaigns are delivered on time and to a high standard. This is a great opportunity to build your marketing expertise, develop your commercial awareness and grow within a supportive team.
What You'll Be Doing
- Planning, setting up, executing and managing end-to-end email marketing campaigns across multiple email platforms
- Managing campaign data uploads, email templates, testing, deployment and scheduling
- Monitoring campaign performance and reporting on key metrics
- Proofreading marketing communications across email, print and digital channels
- Reviewing and approving creative artwork, mailing proofs, campaign packs and enclosures
- Raising and managing purchase orders, including budget allocation and tracking
- Validating data counts and audience selections for campaign targeting
- Managing Jira tickets, approvals and workflow tracking
- Coordinating with internal teams and external suppliers to keep campaigns on schedule
- Using campaign performance to help provide insight for future marketing activity
- Ensuring customer marketing communications meet GDPR, FCA, Data Protection Act and Treating Customers Fairly requirements
- Providing general administrative support to ensure effective campaign delivery
Essential Skills & Experience
- Proven experience managing email marketing campaigns using Acoustic, Dot digital or other email service providers (ESPs)
- Experience delivering email campaigns from set-up and testing through to deployment
- Excellent attention to detail and a high level of accuracy
- Strong organisational and time management skills
- Ability to manage and prioritise multiple tasks in a busy environment
- Confident written and verbal communication skills
- Comfortable working with data and numbers, including checking campaign volumes, counts and lists
- Good working knowledge of Microsoft Excel
- Creative mindset with a keen eye for quality and brand consistency
- Ability to work collaboratively with internal stakeholders and external suppliers
- Proactive approach with a willingness to learn and develop
Direct Marketing Executive in London employer: Vermelo
As a Direct Marketing Executive in Manchester, you'll join a dynamic and supportive team that values collaboration and professional growth. The company offers a hybrid work environment, competitive benefits, and opportunities to enhance your marketing skills while working on exciting multi-channel campaigns. With a focus on employee development and a commitment to high standards, this role is perfect for those seeking meaningful and rewarding employment in the marketing field.
StudySmarter Expert Advice🤫
We think this is how you could land Direct Marketing Executive in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Vermelo and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Vermelo are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Vermelo on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Vermelo. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Direct Marketing Executive in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Vermelo. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Vermelo:Show us that you’ve done your homework! In your application, briefly mention what you admire about Vermelo’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Vermelo
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Vermelo will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Vermelo, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
