At a Glance
- Tasks: Join our marketing team to manage campaigns and enhance our digital presence.
- Company: Be part of a family-owned insurance brokerage focused on client satisfaction and talent development.
- Benefits: Enjoy hybrid working, creative freedom, and opportunities for professional growth.
- Why this job: Make an impact in a dynamic team while developing your marketing skills in a supportive environment.
- Qualifications: A marketing degree or qualification is essential; creativity and digital savvy are a must!
- Other info: Occasional travel to other offices adds variety to your role.
The predicted salary is between 28800 - 43200 £ per year.
Department: Marketing
Location: Manchester or Redhill with occasional travel to other offices (hybrid)
Reporting to: Head of Marketing
Main purpose of job
To work with the marketing team, the UK sales team and our external professional partners to support all marketing and events activity, with a particular focus on campaign management and digital marketing activities.
Company Vision
To build a large, European, independent, family-owned insurance brokerage group in which talents blossom and client satisfaction is continually high.
Department Overview
The Verlingue Marketing team is high performing, busy and well respected, and helps all areas of our business to win and retain clients, generate income and build a successful brand in the UK.
Key Responsibilities
- Digital Marketing
- Manage the company’s social media presence across digital channels including LinkedIn, YouTube etc.
- Measure and report on the performance of the company’s digital marketing campaigns and social media channels.
- Coordinate marketing campaigns, surveys and regular newsletters using a CRM system.
- Create videos and podcasts for internal and external communications.
- Help to maintain and develop the company website including creating landing pages, writing news items, ensuring the website is up to date and maximised for SEO.
- Manage the company intranet and liaise with HR for people related posts.
- Drive and manage the company’s content strategy and activity.
- Responsible for copywriting and editing, working with the business to write Thought Leadership articles and campaign content.
- Help the business to optimize the use of AI to increase efficiency and improve quality of our content.
- To manage the Verlingue brand across all channels with the rest of the Marketing team.
- Create marketing collateral and manage external agencies.
Person Specification
Qualifications
Marketing degree/qualification
Skills, Knowledge & Attributes
- Excellent written and verbal communication skills.
- Aptitude for digital marketing and video.
- Solid knowledge of digital analytics tools such as Google Analytics.
- Design skills such as InDesign.
- Ability to work under pressure and juggle multiple priorities.
- Positive, enthusiastic, and proactive approach.
- Adaptable and flexible.
Marketing Executive in Manchester employer: Verlingue
Contact Detail:
Verlingue Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Executive in Manchester
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially on platforms like LinkedIn and YouTube. This will not only help you understand the landscape but also allow you to speak confidently about your ideas during interviews.
✨Tip Number 2
Showcase your experience with CRM systems and digital analytics tools. If you've used Google Analytics or similar tools, be ready to discuss specific campaigns you've measured and how you optimised them based on data.
✨Tip Number 3
Prepare a portfolio of your previous work, particularly any content you've created, such as videos, podcasts, or articles. This will demonstrate your skills in copywriting and content strategy, which are crucial for this role.
✨Tip Number 4
Network with professionals in the marketing field, especially those who have experience in the insurance sector. Engaging with industry experts can provide insights and potentially lead to referrals that could enhance your application.
We think you need these skills to ace Marketing Executive in Manchester
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, campaign management, and content creation. Use keywords from the job description to demonstrate that you meet the qualifications and skills required for the Marketing Executive role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your understanding of the company's vision. Mention specific examples of your previous work that align with the responsibilities outlined in the job description, such as managing social media or creating marketing collateral.
Showcase Your Digital Skills: In your application, emphasise your proficiency with digital marketing tools and analytics. If you have experience with Google Analytics or CRM systems, be sure to include this information to highlight your technical capabilities.
Proofread Your Application: Before submitting your application, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects your attention to detail and professionalism, which are crucial in a marketing role.
How to prepare for a job interview at Verlingue
✨Showcase Your Digital Marketing Skills
Make sure to highlight your experience with digital marketing tools and platforms. Be prepared to discuss specific campaigns you've managed, the results achieved, and how you used analytics tools like Google Analytics to measure success.
✨Demonstrate Your Content Creation Abilities
Since the role involves copywriting and content strategy, bring examples of your previous work. Discuss how you've created engaging content, such as articles or videos, and how you tailored it for different audiences.
✨Familiarise Yourself with the Company Brand
Research Verlingue's brand and values before the interview. Be ready to discuss how you can contribute to maintaining and enhancing their brand image across various channels, showing that you understand their vision.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills and ability to manage multiple priorities. Think of examples from your past experiences where you successfully juggled tasks under pressure, and be ready to share those stories.