Campaign Manager - Programmatic (Hyrid Remote / London)

POSITION SUMMARY

• - Design, launch, and manage end-to-end programmatic recruitment ad campaigns across job media networks
• - Allocate and optimize monthly ad spend to hit performance targets, dynamically adjusting bidding strategies based on real-time application data and conversion metrics
• - Monitor key hiring metrics-including Cost-Per-Click (CPC), Cost-Per-Applicant (CPA), application completion rates, and conversion to hire-to continuously evaluate performance
• - Conduct ongoing A/B testing on job titles, job descriptions, landing pages, channels, and visual assets to improve applicant engagement and conversion rates
• - Review performance data and provide actionable insights and strategic recommendations

WHAT YOU'LL DO

• - Optimizing campaigns to meet client CPA/CPC/ROI goals.
• - Regularly monitor and QA all live campaigns for proper serving, click-through action, and conversion events.
• - Analysis of database tables - analyze large datasets and deliver actionable insights.
• - Provide actionable insights, find ways to optimize based on clients' success metrics, identify potential issues, and communicate recommendations to both the client and internal teams.
• - Support technical and non-technical issues as reported by clients and help them reach a resolution by liaising with internal teams.
• - Communicate with account managers and address customers' needs.
• - Occasionally join sales teams on pre-sale calls with clients.

WHAT YOU'LL NEED

• - Bachelor's degree in Communications, Media Studies or Business Administration preferred
• - Advanced Excel skills Full proficiency including VLOOKUP and Pivot Tables - Must.
• - Good organizational skills with attention to details.
• - Excellent written and verbal communication skills in English.
• - Experience in online advertising - advantage.
• - Experience in online sales / pre-sales - advantage.
• - Experience with SQL writing - advantage.

BONUS POINTS IF

• - Proven track record of using data and performance results to drive media buying decisions and optimize funnel conversion rates
• - Prior experience managing recruitment advertising campaigns
• - Proficiency with programmatic recruitment platforms (e.g., Appcast, Recruitics, PandoLogic, Joveo)
• - Driven, proactive approach