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- Tasks: Lead innovative social media campaigns to attract quality leads and optimise performance.
- Company: Join Verisure, a leader in security solutions with a global presence.
- Benefits: Enjoy private health insurance, discounts, and career progression opportunities.
- Other info: Dynamic role with opportunities for growth in a rapidly expanding company.
- Why this job: Make an impact in a fast-paced environment while learning from experienced marketing professionals.
- Qualifications: Experience in digital marketing, strong analytical skills, and creative campaign development.
The predicted salary is between 45000 - 55000 £ per year.
We are Verisure, the leading provider of peace of mind and protection to residential and small business customers across Europe and Latin America. Our belief that it is a human right to feel safe and secure has resonated with ~6.2 million customers and 30,000+ employees worldwide.
As Paid Social Media Manager, you will be a crucial part of the Lead Generation team. You will drive forward our push channels with tactics and strategies to attract quality leads. In your role, you will have responsibility for managing digital campaigns, reporting, budgeting, forecasting, A/B testing, and campaign optimisation.
Our Paid Social Media Manager will have experience in and be confident to:
- Take full ownership of all Social Media, Display and other Push Digital Campaigns.
- Work with design teams to conceive and produce eye-catching multimedia creative assets for lead generation.
- Understand and build successful campaign structures, configure settings, and write compelling ad copy that gives our creative assets the greatest chance for success.
- Balance lead volume and lead quality, using targeting and creative mixes to optimise for lead generation KPIs, as well as channel ROI.
- Design and implement A/B tests that experiment with new strategies and optimisation theories, and compile analyses to deliver long-term campaign improvements.
- Conduct daily campaign analysis to obtain actionable insights for optimisation, as well as regular and ad hoc KPI reporting for senior stakeholders.
- Quickly identify and troubleshoot fluctuations in performance to understand issues and capitalise on opportunities.
- Understand and leverage available data and context, both online and offline, to feed into campaigns to optimise performance.
- Understand the position of our push channels across our wider marketing mix, and be able to communicate the value to other marketing stakeholders.
- Manage the day-to-day relationship with paid social, display, native and programmatic support teams, and with any other relevant suppliers or agencies.
- Coordinate with the umbrella Digital Marketing Group to stay up-to-date with the most recent technologies and strategies tested on other markets, as well as promptly sharing local success stories.
- Have hands-on digital marketing experience on paid social, native, display and/or programmatic campaigns, managing significant budgets over a wide number of campaigns.
- Proven experience developing and launching successful creative ad campaigns, including building compelling copy.
- Data analysis experience.
- Be highly proficient in Excel. Knowledge of relational databases, Power BI/data visualisation tools is a plus.
- Think creatively, strategically and analytically, take intelligent risks, and make connections between data trends.
- Exhibit excellent communication and project management skills.
- Be capable of adapting to a fast-changing environment and take on ad hoc projects when necessary.
Previous experience in marketing in the security industry is a plus.
Benefits include:
- Private Health Insurance
- Perkbox discounts
- Medical Insurance Cover
- Pension Scheme
- Birthday Off
- Cycle to Work Scheme
- Long Term Service Awards
- Career Progression (performance based), with a business that is rapidly growing
- Employee alarm discount programme (after completion of probation)
ALL APPLICANTS MUST COMPLETE A DBS CHECK - PROVIDED BY THE COMPANY IF SUCCESSFUL.
Senior Paid Social Media Manager employer: Verisure
Contact Detail:
Verisure Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Paid Social Media Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those already working at Verisure. A friendly chat can open doors and give you insider info that could make your application stand out.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies of your past campaigns. Highlight your successes with data and creative strategies – this will help us see how you can drive lead generation for Verisure.
✨Tip Number 3
Be ready for the interview! Research Verisure’s marketing strategies and think about how you can contribute. Bring ideas on how to optimise their paid social campaigns – we love fresh perspectives!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Verisure.
We think you need these skills to ace Senior Paid Social Media Manager
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for digital marketing and social media shine through. We want to see that you’re genuinely excited about the role and how you can contribute to our mission of providing peace of mind.
Tailor Your Experience: Make sure to highlight your relevant experience in managing paid social campaigns. We’re looking for specific examples of how you've driven lead generation and optimised campaigns, so don’t hold back on the details!
Be Data-Driven: Since data analysis is key in this role, include any metrics or KPIs from your previous campaigns that demonstrate your success. We love seeing numbers that back up your achievements, so make them pop in your application!
Keep It Professional Yet Personal: While we appreciate a friendly tone, remember to keep your application professional. Share a bit about yourself and why you want to join us at Verisure, but ensure it aligns with the job description and our values.
How to prepare for a job interview at Verisure
✨Know Your Stuff
Before the interview, dive deep into Verisure's mission and values. Understand their approach to lead generation and how they position themselves in the security industry. This will not only show your genuine interest but also help you tailor your answers to align with their goals.
✨Showcase Your Campaign Success
Prepare specific examples of successful digital campaigns you've managed. Be ready to discuss your strategies for A/B testing, budget management, and how you optimised for lead generation KPIs. Use metrics to back up your claims – numbers speak volumes!
✨Be Creative with Your Ideas
Think about innovative campaign ideas that could work for Verisure. Bring a few concepts to the table that demonstrate your ability to create eye-catching multimedia assets and compelling ad copy. This shows you're proactive and ready to contribute from day one.
✨Ask Smart Questions
Prepare thoughtful questions about the role and the team dynamics. Inquire about their current challenges in paid social media or how they measure success. This not only shows your enthusiasm but also helps you gauge if the company is the right fit for you.