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- Tasks: Drive social media campaigns and attract quality leads for our innovative marketing team.
- Company: Join Verisure, a leading provider of security solutions across Europe and Latin America.
- Benefits: Enjoy private health insurance, discounts, and career progression in a rapidly growing company.
- Other info: Fast-paced environment with opportunities for personal and professional growth.
- Why this job: Make an impact in digital marketing while learning from experienced professionals.
- Qualifications: Experience in digital marketing, strong analytical skills, and creativity in campaign development.
The predicted salary is between 40000 - 50000 £ per year.
We are Verisure, the leading provider of peace of mind and protection to residential and small business customers across Europe and Latin America. Our belief that it is a human right to feel safe and secure has resonated with ~6.2 million customers and 30,000+ employees worldwide.
As Paid Social Media Manager, you will be a crucial part of the Lead Generation team. You will drive forward our push channels with tactics and strategies to attract quality leads. In your role, you will have responsibility for managing digital campaigns, reporting, budgeting, forecasting, A/B testing, and campaign optimisation.
Our Paid Social Media Manager will have experience in and be confident to:
- Take full ownership of all Social Media, Display and other Push Digital Campaigns.
- Work with design teams to conceive and produce eye-catching multimedia creative assets for lead generation.
- Understand and build successful campaign structures, configure settings, and write compelling ad copy that gives our creative assets the greatest chance for success.
- Balance lead volume and lead quality, using targeting and creative mixes to optimise for lead generation KPIs, as well as channel ROI.
- Design and implement A/B tests that experiment with new strategies and optimisation theories, and compile analyses to deliver long-term campaign improvements.
- Conduct daily campaign analysis to obtain actionable insights for optimisation, as well as regular and ad hoc KPI reporting for senior stakeholders.
- Quickly identify and troubleshoot fluctuations in performance to understand issues and capitalise on opportunities.
- Understand and leverage available data and context, both online and offline, to feed into campaigns to optimise performance.
- Understand the position of our push channels across our wider marketing mix, and be able to communicate the value to other marketing stakeholders.
- Manage the day-to-day relationship with paid social, display, native and programmatic support teams, and with any other relevant suppliers or agencies.
- Coordinate with the umbrella Digital Marketing Group to stay up-to-date with the most recent technologies and strategies tested on other markets, as well as promptly sharing local success stories.
- Have hands-on digital marketing experience on paid social, native, display and/or programmatic campaigns, managing significant budgets over a wide number of campaigns.
- Proven experience developing and launching successful creative ad campaigns, including building compelling copy.
- Data analysis experience.
- Be highly proficient in Excel. Knowledge of relational databases, Power BI/data visualisation tools is a plus.
- Think creatively, strategically and analytically, take intelligent risks, and make connections between data trends.
- Exhibit excellent communication and project management skills.
- Be capable of adapting to a fast-changing environment and take on ad hoc projects when necessary.
Previous experience in marketing in the security industry is a plus.
Benefits include:
- Private Health Insurance
- Perkbox discounts
- Medical Insurance Cover
- Pension Scheme
- Birthday Off
- Cycle to Work Scheme
- Long Term Service Awards
- Career Progression (performance based), with a business that is rapidly growing
- Employee alarm discount programme (after completion of probation)
ALL APPLICANTS MUST COMPLETE A DBS CHECK - PROVIDED BY THE COMPANY IF SUCCESSFUL.
Paid Social Media Manager / Senior Manager employer: Verisure
Contact Detail:
Verisure Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Social Media Manager / Senior Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best campaigns and results. This will give potential employers a taste of what you can bring to the table, especially in paid social media.
✨Tip Number 3
Prepare for interviews by practising common questions and having your own ready. Be ready to discuss your experience with A/B testing and campaign optimisation, as these are key in the role you're after.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our team at Verisure.
We think you need these skills to ace Paid Social Media Manager / Senior Manager
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for social media and digital marketing shine through. We want to see that you’re not just looking for a job, but that you genuinely care about making an impact in the field.
Tailor Your Experience: Make sure to highlight your relevant experience in managing digital campaigns and A/B testing. We love seeing how your past roles have prepared you for this position, so don’t hold back on those details!
Be Data-Driven: Since we’re all about optimising campaigns, include examples of how you’ve used data analysis to drive results in your previous roles. Show us how you can turn numbers into actionable insights!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Verisure
✨Know Your Stuff
Before the interview, dive deep into Verisure's mission and values. Understand their approach to customer safety and how your role as a Paid Social Media Manager fits into that. Be ready to discuss how your past experiences align with their goals and how you can contribute to their lead generation strategies.
✨Showcase Your Creativity
Prepare examples of successful campaigns you've managed, especially those involving social media and digital marketing. Bring along any creative assets or ad copies you've developed. This will not only demonstrate your skills but also show that you can think outside the box and create engaging content that resonates with audiences.
✨Data is Key
Since the role involves a lot of data analysis, brush up on your analytical skills. Be prepared to discuss how you've used data to optimise campaigns in the past. Familiarise yourself with tools like Excel and Power BI, and be ready to explain how you’ve leveraged data insights to drive campaign success.
✨Ask Smart Questions
At the end of the interview, have a few insightful questions ready. Ask about the current challenges the Lead Generation team faces or how they measure success for their campaigns. This shows your genuine interest in the role and helps you understand if Verisure is the right fit for you.