Paid Social Media Manager

Paid Social Media Manager

Location:London Victoria or Newcastle

Full-time

Working Hours:Mon-Fri – 40 hours

Holidays:25 days plus bank holidays

We areVerisure, theleading provider of peace of mindand protection to residential and small business customers across Europe and Latin America. Our belief that its a human right to feel safe and secure has resonated with over5.6 million customersand20,000+ employeesworldwide.

As Paid Social Media Manager, you will be a crucial part of the Lead Generation team, take responsibility of managing digital campaigns, reporting, budgeting, forecasting, A/B testing, and campaign optimisation. Our Paid Social Media Manager will have experience in and be confident to:

• Take full ownership of all Display and Push Digital Campaigns
• Design and implement tests that experiment with new strategies, and
• Compile analyses to deliver improvements.

• Analyse Digital campaign performance data and provide actionable insights for optimisation.
• Produce recurrent KPI reporting of all digital campaigns, and ad hoc reporting determined by evolving business needs.
• Execute, coordinate, optimise, A/B test, and troubleshoot large-scale Digital campaigns on multiple platforms, as well as testing new platforms.
• Design, implement, and analyse experiments testing optimisation theories, including changes in bidding strategies and creative enhancements.
• Build processes that feed offline conversion data back into online campaigns for advanced targeting and optimisations
• Conduct ad research and write ad copy. Structure campaigns and ad sets, and determine the best settings for each.
• Review campaign performance daily on various social, display, native and programmatic platforms.
• Track and measure the effectiveness of digital marketing activities in all branch areas & provide analysis to the wider team with suggested action plans for improved performance.
• Continue to test new video creatives and short video platform enhancements.
• Ensure that all Paid Social and Display campaigns are optimised to bring highly targeted traffic to our website while also ensuring ROI for every channels marketing budget.
• Work alongside the digital marketing team to understand and help attribute cross-channel performance drivers and to allocate appropriate budget to digital campaigns and ensuring budget is spent with maximum ROI.
• Manage the day-to-day relationship with paid social, display, native and programmatic support teams, and with any other relevant suppliers or agencies.
• Explore new digital channels for potential expansion.
• Coordinate with the umbrella Digital Marketing Group to stay up-to-date with the most recent technologies and strategies tested on other markets, as well as promptly sharing local success stories.

Requirements:

• 3-5 years of digital marketing experience on paid social, native, display and/or programmatic campaigns, managing significant budgets over a wide number of campaigns.
• 3+ years of data analysis experience.
• Highly proficient in Excel. Knowledge of relational databases, Power BI/data visualization tools, and Python is a strong plus.
• Skilled and experienced in the use of Google Analytics, Google Tag Manager, Meta Ads Manager, and DoubleClick.
• Outstanding attention to detail.
• Needs to be able to think strategically and analytically, take intelligent risks, make connections between data trends, and be creative when needed.
• Excellent communication and project management skills.
• Copywriting skills are desirable.
• Reliable, autonomous, and organised, with a strong work ethic, and a fervent desire to learn.
• Able to prioritise multiple tasks to meet deadlines.
• Capable of adapting to a fast-changing environment and take on ad hoc projects when necessary.
• High degree of personal loyalty and integrity with the ability to inspire confidence and gain credibility.
• Previous experience in marketing in the security industry is a plus.

Benefits:

• Bupa Private Health Insurance
• Perkbox discounts
• Medical Insurance Cover and MediCash Plan
• Pension Scheme
• Birthday Off
• Transport Allowance
• Cycle to Work Scheme
• Long Term Service Awards

• 25 days annual leave plus bank holidays
• Career Progression (performance based), with a business that is rapidly growing
• Free Tea, Coffee, Hot Chocolate.
• Employee alarm discount programme (after completion of probation)

Ready to make your dream job a reality and #BeVerisure? Send us your CV and well get in touch!

ALL APPLICANTS MUST COMPLETE A DBS CHECK- PROVIDED BY THE COMPANY IF SUCCESSFUL.

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