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- Tasks: Manage and optimise digital campaigns to attract quality leads through social media.
- Company: Join Verisure, a leading provider of security solutions across Europe and Latin America.
- Benefits: Enjoy private health insurance, discounts, career progression, and more!
- Why this job: Be part of a dynamic team driving impactful marketing strategies in a fast-paced environment.
- Qualifications: Experience in digital marketing with strong analytical and creative skills.
- Other info: Opportunity for rapid career growth in a supportive and innovative company.
The predicted salary is between 36000 - 60000 £ per year.
We are Verisure, the leading provider of peace of mind and protection to residential and small business customers across Europe and Latin America. Our belief that it is a human right to feel safe and secure has resonated with ~6.2 million customers and 30,000+ employees worldwide.
As Paid Social Media Manager, you will be a crucial part of the Lead Generation team. You will drive forward our push channels with tactics and strategies to attract quality leads. In your role, you will have responsibility for managing digital campaigns, reporting, budgeting, forecasting, A/B testing, and campaign optimisation. Working in a key hub of our business with experienced Marketing professionals to learn from and collaborate with.
Our Paid Social Media Manager will have experience in and be confident to:
- Take full ownership of all Social Media, Display and other Push Digital Campaigns.
- Work with design teams to conceive and produce eye-catching & scroll-stopping multimedia creative assets for lead generation.
- Understand and build successful campaign structures, configure settings, and write compelling ad copy that gives our creative assets the greatest chance for success.
- Balance lead volume and lead quality, using targeting and creative mixes to optimise for lead generation KPIs, as well as channel ROI.
- Design and implement A/B tests that experiment with new strategies and optimisation theories, and compile analyses to deliver long-term campaign improvements.
- Conduct daily campaign analysis to obtain actionable insights for optimisation, as well as regular and ad hoc KPI reporting for senior stakeholders.
- Quickly identify and troubleshoot fluctuations in performance to understand issues and capitalise on opportunities.
- Grasp new and emerging push channels to build strategies that quickly yield good results.
- Understand and leverage available data and context, both online and offline, to feed into campaigns to optimise performance.
- Understand the position of our push channels across our wider marketing mix, and be able to communicate the value to other marketing stakeholders.
- Understand and report on attribution metrics to show hidden or supportive value of channels.
- Manage the day-to-day relationship with paid social, display, native and programmatic support teams, and with any other relevant suppliers or agencies.
- Coordinate with the umbrella Digital Marketing Group to stay up-to-date with the most recent technologies and strategies tested on other markets, as well as promptly sharing local success stories.
Requirements:
- Hands-on digital marketing experience on paid social, native, display and/or programmatic campaigns, managing significant budgets over a wide number of campaigns.
- Proven experience developing and launching successful creative ad campaigns, including building compelling copy.
- Data analysis experience.
- Highly proficient in Excel. Knowledge of relational databases, Power BI/data visualisation tools a plus.
- Skilled and experienced in the use of Google Analytics, Google Tag Manager, Meta Ads Manager, and DoubleClick.
- Outstanding attention to detail.
- Needs to be able to think creatively, strategically and analytically, take intelligent risks, and make connections between data trends.
- Excellent communication and project management skills.
- Reliable, autonomous, and organised, with a strong work ethic, and a fervent desire to learn.
- Able to prioritise multiple tasks to meet deadlines.
- Capable of adapting to a fast-changing environment and take on ad hoc projects when necessary.
- High degree of personal loyalty and integrity with the ability to inspire confidence and gain credibility.
- Previous experience in marketing in the security industry is a plus.
Benefits:
- Private Health Insurance
- Perkbox discounts
- Medical Insurance Cover
- Pension Scheme
- Birthday Off
- Cycle to Work Scheme
- Long Term Service Awards
- Career Progression (performance based), with a business that is rapidly growing
- Employee alarm discount programme (after completion of probation)
Ready to make your dream job a reality and #BeVerisure? Send us your CV and we’ll get in touch!
ALL APPLICANTS MUST COMPLETE A DBS CHECK - PROVIDED BY THE COMPANY IF SUCCESSFUL.
Paid Social Media Manager employer: Verisure
Contact Detail:
Verisure Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Social Media Manager
✨Tip Number 1
Get your networking game on! Connect with professionals in the marketing and social media space, especially those who work at Verisure or similar companies. Attend industry events, webinars, or even local meetups to make those valuable connections that could lead to job opportunities.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best digital campaigns, ad copy, and any A/B testing results you've achieved. This will not only demonstrate your expertise but also give you something tangible to discuss during interviews.
✨Tip Number 3
Stay updated on the latest trends in paid social media. Follow industry blogs, podcasts, and social media accounts to keep your knowledge fresh. This will help you speak confidently about new strategies and tools during interviews, showing that you're proactive and passionate about your field.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining Verisure and being part of our mission to provide peace of mind to customers.
We think you need these skills to ace Paid Social Media Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Paid Social Media Manager role. Highlight your experience with digital campaigns, A/B testing, and any relevant tools like Google Analytics. We want to see how your skills align with what we're looking for!
Craft Compelling Cover Letters: Your cover letter is your chance to shine! Use it to tell us why you're passionate about social media marketing and how you can contribute to our team. Be sure to mention any specific achievements that demonstrate your expertise.
Showcase Your Creativity: As a Paid Social Media Manager, creativity is key! Include examples of successful campaigns you've managed, especially those that involved eye-catching ad copy or multimedia assets. We love seeing innovative ideas in action!
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team at Verisure!
How to prepare for a job interview at Verisure
✨Know Your Stuff
Before the interview, dive deep into Verisure's mission and values. Understand their approach to security and how your role as a Paid Social Media Manager fits into their vision. This will not only show your enthusiasm but also help you tailor your answers to align with their goals.
✨Showcase Your Campaign Success
Be ready to discuss specific campaigns you've managed in the past. Highlight your experience with A/B testing, budget management, and how you optimised campaigns for lead generation. Use data to back up your claims—numbers speak volumes!
✨Creative Thinking is Key
Since you'll be responsible for creating eye-catching multimedia assets, come prepared with examples of your creative work. Discuss your thought process behind successful ad copy and how you balance creativity with data-driven decisions.
✨Ask Insightful Questions
Prepare thoughtful questions about the team dynamics, current challenges in their marketing strategy, or how they measure success in their campaigns. This shows you're genuinely interested in the role and eager to contribute to their success.